self publishing explained
TRANSCRIPT
Self-Publishing Explained
(It is easier than ever before. Really)
Quick Survey
About Henrik de GyorConsultant - Another DAM Consultancy
Advisor - UMD Dingman Center for Entrepreneurship
Podcaster - Another DAM Podcast - Tagging.tech - Rights.tech
Writer - 9 ebooks - Another DAM Blog
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What is Publishing?The dissemination of literature, music, or information—the activity of making information available to the general public.
In some cases, authors may be their own publishers.
4Source: Wikipedia
What is Self-Publishing?The publication of any book or other media by its author without the involvement of an established publisher.
5Source: Wikipedia
Types of Self-Publishing
Electronic (e-book) publishing
Print on demand
Vanity publishing
6Source: Wikipedia
Word Count10,000 word - pamphlet
20,000 words - short eBook or print book
40,000–50,000 words - good-sized nonfiction book
60,000–70,000 words - longer nonfiction book
80,000 words–100,000 words - typical novel
7Source: http://goinswriter.com/tips-writing-book/
Why Self-Publishing?
What do publishers do?
Where are the bookstores?
What do authors want?
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Market Share for eBooks
9Source: http://authorearnings.com/report/may-2016-report/
Money
Without Publisher
35%-70% author (royalties)
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With Publisher45% retailer
10% wholesaler
10% publisher for printing (subcontracted out)
7% publisher for marketing
13% publisher for pre-production
15% author (royalties)
Source: Guy Kawasaki
How to Self-Publish1. Outline or mind map2. Write*3. Edit**4. Design cover and layout***5. Format**6. Post7. Market**** 8. Sell9. Repeat
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Who had success with Self PublishingMany of the classics were originally self-published including works by William Blake, James Joyce, William Morris, Walt Whitman, and Virginia Woolf. More recently…
E.L. James
Robert T. Kiyosaki
Seth Godin*
Eric Ries*
Meredith Wild
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Measuring Success
13Source: Amazon
Top 10 Mistakes Writers Make When Self-Publishing1. Writing for the wrong reason
2. Not hiring a professional copyeditor
3. Designing your own cover
4. Not building your marketing platform in advance
5. Using a word processor other than Microsoft Word
6. Inadequately testing your ebook
7. Selling only an ebook version
8. Depending solely on social media and word of mouth
9. Not tapping the crowd
10. Having only one plan
14Source: Guy Kawasaki
Why is it easier to self-publish?Speed to market - Publish as fast as you can write, edit and release
Correction - Fix or update something within 24 hours after publishing
Frequency - Write more often, publish more often
Immediacy - Get paid more often
Freedom - Write and publish from anywhere
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Brief Glimpse:Two self-publishing projects
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Crowdfunded and Crowdsourced a self-published book
Timeline
January 2009 May 2010 August 2013March 2013
KickstarterProject PlanningStarted
April-May 2013
FundingPeriod
Source: Another DAM Consultancy
Source: Kickstarter
Track Funding Progress
Source: Kickstarter
Track Where Your Traffic Comes From
Source: Kickstarter
Rewards Selected
Source: Kickstarter
Internal vs. External Pledging
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Wrapping up an ebook. Now.(really)
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May-July: Wrote most of the bookJuly 2016: Interviewed a few people and recorded audio
Transcribed audio July-Aug: Added interviews into the bookSept-Oct: Editing bookOct: Designing cover
Formating bookPublishing book
Oct-Dec: Marketing book
2016 Timeline
Source: Another DAM Consultancy
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ADDENDUM
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October 2016 November 2016December 2015 January 2017
Most Recent Books Released
Books on Self-Publishing
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Online Resources on Self-PublishingList of self-publishing companies
Self Publishing Intelligence Test (SPIT)
Self-Publishing School
Self-Publishing Success Summit
Udemy courses on Self-Publishing
Self-publishing a book: 25 things you need to know
How Much Does It Cost to Self-Publish a Book?
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