Sel f -Publ ishing

real-time revisionsco

mplete creative control

increased saleslow-volume fulf llment

higher prof t margins

cross product marketing

environmentally friendly

p r i n t - o n - d e m a n d

s u s t a i n a b i l i t y

specialized content

just-i

n-time order fulfillmentcustomized covers

In today’s self-publishing world, you need a multi-channel approach to reach your target audience. Whether

customers are using online platforms, mobile devices or traditional print media to find the products and services

they need, you should be there, providing them options as you increase your company’s exposure.

AlphaGraphics’ multi-channel and cross media marketing services enable you to interact with potential clients in

way never before possible. Whether you need to improve your awareness, boost marketing efforts or explore the

world of Self-Publishing, you’ll get expert assistance backed by over four decades in the communications industry.

Increase your reach today by working with the marketing communications team at AlphaGraphics.

From 2002 to 2010 the growth in sel f -publ ishing and on-demand books , up 181% year-on-year and by a s taggering 2 ,242%. (SOURCE: Bowkers)

Self-Publishing & Cross Media Marketing

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Fact: The number of publishers has risen with 2010 seeing 3,151 new publishers registering for an ISBN, the highest for 10 years. (SOURCE: Nielsen Book)

Self-Publishing

• Educate & Prepare• Print & Distribute• Market & Customize• Take Your Book To Market

Do you want to write a book or do you have one written and don’t know what the next

step is in getting it published?

In either case, you need a way to get your thoughts published and distributed to all the

potential people that would be interested in your book. We have developed a system that

will simply and easily keep you on track to publish your book.

What is the goal of your book and where do you want it to go? Whether you are creating the next best seller or are

a speaker with materials that you want to put into a book to enhance your speaking engagements, our customized

programs will get you on the right track.

PrepareGetting your book in the correct format for publishing is key. After writing your masterpiece, we can help you clean it

up and get it ready by:

• Ghost Writing

• Editing

• Proofreading

• Formatting

Increase your reach by:• Self-Publishing is going social - There are plenty of conversations out there. Authors, editors, readers even

publishers are sharing their experiences and views. Become an expert on your book and make sure you are

getting the exposure you need to make your book a success.

Educate

Amanda Hocking sold over 1,000,000 copies of her self-published novels. (SOURCE: Salon)

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PrintingThere are multiple types of printing available from Perfect Binding to Hard Cover Binding to eBook formatting for

Kindle,nook, iBooks, etc. We help you through the process to make sure your book is prepared in the right format

for what you want to do with it.

DistributeOnce your book is finished our eCommerce websites can easily put your book up for sale on the Internet with a

minimum of effort on your part. We can design the whole thing or simply attach our shopping cart to your existing

site to make sure all orders are printed and fulfilled in a timely manner.

Increase your reach by:• Writers now have the power - to get their work into the hands of the reader on her own. They can design

their own covers, use their own original titles, set their own prices, and define their own release schedules. At

last, the writer can control the way the book is packaged and make sure it is delivered to the reader in the way

they want it to be.

Fact: At least 80% of all books purchased are still physical copies. (SOURCE: Wall Street Journal)

Everyone thinks that once you have your book printed, you’re done–it magically sells itself. Well, unfortunately that

isn’t the case! AlphaGraphics has programs to help you market your book and get your book into the hands of the

people that would be most interested in reading it.

CustomizeYou pick the level of help you need. We tailor our services to fit you, not you having to tailor your creativity to fit the

confines of some company’s “publishing program”. Our program is customized for you and your special creation.

Every book is different so every publishing program needs to be different.

Increase your reach by:• Print when you need it - Why print hundreds or thousands of books when you don’t know how many you will

sell? Worse yet, you may find out that there is a critical revision you want to make and now you are stuck with

obsolete inventory.

• Print on Demand - Print only the amounts you need and if you change the book in anyway, the newest orders

are then fulfilled with the latest version of your book. Keep it current with no waste. It is simple, easy and

environmentally responsible.

288,355 books are published each year in the United States. (SOURCE: Bowker.com)

Marketing

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AlphaGraphics unique guide to self-publishing called “Take Your Book to Market in 7 Simple Steps” is geared for

writers who have written a book then realize that they don’t know what to do next. It’s a program that lets you do as

much or as little as you would like to create, publish, promote and distribute your book—it’s marketing your book in

a box!

•SocialMedia•Publicity•DirectSelling•EmailMarketing

Depending upon what step you are in regarding your book, alphagraphics can guide

you through the maze of self-publishing from start to finish or can help you only with

the parts you need guidance. Every work is unique and every self-publishing plan is

unique, let us help you live your dream of publishing. Our professional staff can help you

strategize and pinpoint the areas you can increase your efforts in to make that work a

huge success to you!

Take Your Book to Market

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Creative, eye-catching design can help your company’s messages pop. To ensure your communications are

making the right impression, you need outstanding graphic designs that make your logo and marketing materials

visually stimulating AND professional. Our graphic design pros can help you create sizzling collateral, branding,

and online platforms, so prospects and customers take note—and remember you.

Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials

should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help

you communicate your most important messages in concise, easy-to-digest copy, whether you are developing

blog articles, a website, or a full-scale multi-channel marketing campaign.

FullfillmentQuick, timely customer service is the key to any business. Make sure once your customer orders from you they

receive their purchased materials quickly and the way you want them delivered. AlphaGraphics’ Print-on-Demand

(POD) fulfillment allows for most orders to be produced and shipped within 24 hours and delivered to your

customer as soon as it is physically possible.

Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, quality service for businesses like yours all around the world. We can help you navigate the planning and printing of almost any communications campaign—and make your life simpler in the process.

Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing

philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise

quality assurance standards. We engage in the best business practices in our industry to help ensure our

deliverables will consistently meet your exact business requirements.

AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business

center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means

that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible

sources, which helps limit the impact your projects will have on the environment. Contact your local

AlphaGraphics center today to see if they hold FSC Certification.

Fact sources: http://sources.alphagraphics.com/

AlphaGraphics815 W. University Dr. Suite #101Tempe, AZ 85281480.968.7821marketing004@alphagraphics.com

Facebook: www.facebook.com/pages/ AlphaGraphics-on-University/

Twitter: http://twitter.com/#!/agonuniversity

LinkedIn: http://www.linkedin.com/ company/162387