digital (social) influencers · digital (social) influencers. influenciador digital (social) : ......
TRANSCRIPT
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Digital (Social) Influencers
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INFLUENCIADOR DIGITAL (SOCIAL) :
É ALGUÉM QUE TEM A CAPACIDADE DE
INFLUENCIAR E AMPLIFICAR CONTEÚDOS NA SUA
ESFERA SOCIAL.
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TIPOS DE INFLUENCIADORES DIGITAIS
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ORGANIC REACH2007 -2013
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QUAL O SEU PAPEL?
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CONTÉUDO NATIVO
PUBLICIDADE
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RELAÇÃOALCANCE
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FAKE
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CASE STUDY
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OBJETIVOEnvolver 2 youtubers com a viagem de finalistas mais épica de sempre SumolSnowtrip
DESAFIO:Criar conteúdos nativos e orgânicos sobre o antes, durante e depois
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638k Views Orgânicos
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DADOS TOTAIS:
ALCANCE:1,6M
REAÇÕES:238K
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RELEVANTE PARA O TARGET?
FAZ FIT COM A MARCA?
QUALIDADE DO CONTEÚDO
FILTRAR POR LOCALIZAÇÃO, ALCANCE E ENGAGEMENT.
QUAIS AS REDES SOCIAIS QUE QUEREMOS IMPACTAR
CRIAR BASE DE DADOS DE INFLUENCIADORES
CRIAR RELAÇÃO AO LONGO DO TEMPO