digital insight swarm on influencers & the power of online reviews
TRANSCRIPT
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InfluencersThrough Generations
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What’s is a Brand’s biggestcommunication barrier?
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There’s just Too Much
STUFF
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Constant change and updates
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Continually Experiencing Things
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Continually Experiencing Thingsfor the First Time
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Virgin Consumers
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Virgin ConsumersIt’s their first time, make it nice
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Virgin ConsumersStill Expect High Standards
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Virgin ConsumersStill Expect High Standards
Everyone is Savvy
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Who do You Trust?
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Television Ads
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Television AdsTelevision News
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Television AdsTelevision News
Radio
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Television AdsTelevision News
RadioNewspapers
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Television AdsTelevision News
RadioNewspapersMagazines
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Since the 1950s we have come to‘Believe’ Mediated Information
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Even though we know it isPaid For
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What About Online?
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WebsitesBlogs
Web BannersSM Channels
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Where do Millennials and Gen Z get their
information?
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Who do they Trust?
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Reviewing is the new Advertising
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Where do Influencers Fit?
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Who is this?
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Why?
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Portable Second Screen
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Portable Second ScreenIncreases SM Penetration
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Portable Second ScreenIncreases SM Penetration
Owned by Millennials/Gen Y
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Portable Second ScreenIncreases SM Penetration
Owned by Millennials/Gen YLSM A
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SM is Seasonal
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SM is SeasonalWeather
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Traditional Media
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Traditional Media+45
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Traditional Media+45
Like Phone Calls
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Traditional Media+45
Like Phone CallsShop in an Actual Store
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Traditional Media+45
Like Phone CallsShop in an Actual Store‘Trust’ Mediated Comms
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Social Media
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Social Media13-29
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Social Media13-29
Permanent Digital Attachment
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Social Media13-29
Permanent Digital AttachmentShop for Convenience
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Influencer Approach
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Influencer ApproachDon’t Trust Brands
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Influencer ApproachDon’t Trust Brands
Only 6% Trust Online Ads
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Influencer ApproachDon’t Trust Brands
Only 6% Trust Online Ads91% Would buy a
Recommended Product
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Influencer ApproachDon’t Trust Brands
Only 6% Trust Online Ads91% Would buy a
Recommended ProductInfluencer + Brand Advocacy
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Older Trust Traditional Paid Media
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Older Trust Traditional Paid MediaYounger Trust Paid Advocates
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Older Trust Traditional Paid MediaYounger Trust Paid Advocates
+Peers
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Older Trust Traditional Paid MediaYounger Trust Paid Advocates
+Peers+Reviews
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It all comes down to:Trust
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It all comes down to:TrustTime
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It all comes down to:TrustTime
Being Savvy
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It all comes down to:TrustTime
Being SavvyAuthenticity
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Find Authentic Influencers
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Find Authentic InfluencersTell the Truth
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Find Authentic InfluencersTell the Truth
Don’t make it heavy
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Thank You