digital strategy cic stlouis_clementefarmer 2014

Rights Reserved J.Clemente/T. Farmer 11/17/2014

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DIGITAL STRATEGY PROJECT

JENNIFER CLEMENTE & TIM FARMERMKTG 5730 PROF. DRAKE - FALL 2014

OBJECTIVES

To evaluate and determine digital media strategy to create awareness, generate leads, and highlight events to attract online audience in the entrepreneurial and Tech communities of St. Louis, Missouri.

• Identify as well as develop website and online presences on social media platforms, current search marketing, search engine optimization, online public relations, online partnerships, social media marketing, digital media marketing, and interactive ads.

• Perform analysis of CIC STL (and competitors of)

• Conduct analyses and report findings

• Make recommendations and increase CIC STL-branded traffic via

• paid/owned/earned website at http://stl.cic.us/who-we-are/#

• Twitter @CIC_StLouis,

• Build profiles, ad pages, and/or other user-generated content for LinkedIn and Facebook.

• Hootsuite (and Twitter API???) will be the social media management tool(s) to measure multiple platforms and profiles.


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SEO/SEM & WEB ANALYTICS

COMPILED BY TIM FARMER

SOCIAL MEDIA PAGES

COMPILED BY JENNIFER CLEMENTE

SUMMARY

Recommendations

1. Optimize Search…..

2. Utilize Listening Grids

(ref. CIC_STL Influencers.xlsx file https://app.box.com/s/2t6zp6oi6xln2oc395i0)

• Actively monitor CIC STL activity on Facebook, Twitter, and LinkedIn vs. Competitors 1-3, add 4, 5, ∞

• Find new influencers, add them to “For Intern Research followers” tab, and listen to who they’re following, add followers to Twitter Lists, invite them to “Like” Facebook page, etc. Make the connections for CIC St. Louis

• Hint: submit your content to their website, it's likely to bring in traffic or otherwise benefit them CIC STL

3. Utilize Google+ and Circles with Twitter for two-way newsfeed sharing

4. Facebook page events Venture Café @CIC St. Louis


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SUMMARY

Recommendations cont’d

5. Benchmark, set goals, and measure KPI’s (ref. Campaign KPI’s table.xlsx file https://app.box.com/s/0ao3fd8vfq45ah2t20vb )

• Interns daily and/or weekly flash reports should be made as required tasks (it’s a learning lesson for them and Dougan gets status reports, data for KPIs, etc.)

6. Online security and account protection

• Keep conscience of interns coming and going i.e. passwords being changed, etc. Always remember to keep information available from intern intern(s)

7. Interns should maintain video and photo updates to social profiles

8. Consider marketing campaign with links to downloadable PDF’s (spec sheets with conference room features) • make as an intern project

SUMMARY

Findings

• Activity on Twitter was probably better than Douganthought he was at it or in keeping it active (i.e. seeds were there online and all positive +++)

• #Dougan #CICSTL

• Account access

• Internship posting


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WHAT’S NEXT

• Internship

• 2 Candidates lined up

• Account set ups and access

• [email protected]

• CIC STL Files on Box.com• https://app.box.com/s/95eu6ym1db5l8fd8f9yx

• Hootsuite,

• Facebook Admins, and

• Google+ or Gmail • YouTube Channel

• Google Circles

• Consider Unfollowers.com or JustUnfollow

digital strategy cic stlouis_clementefarmer 2014

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