#Trendspotting

People en Espaol is a Spanishlanguage magazine published by Time Inc. largest readership in the United States, reaching 6.4 million readers Entertainment, fashion and beauty, and human interest stories Case Study

How They See Digital

How we see it (Reality)

Tell The Brands Story Be the Artist

What are the goals of a digital strategy?

There are four truths about social media: You dont own your brand people do Every day is election day woo the audience constantly Fish where the fish are be where your fans are Success revolves around genuine and compelling content

Introduce The Brand Introduce The Brand

Make the brand loved

Your Job is to

I cant hear you

Think of the Brand as a person not a logo Be different

These are your competitors They are smart and spend a ton

They are smart and spend a ton

Brands Want and Need You Engagement and Loyalty

We want them, we need them We desire to be loved (and we tell our friends about you)

Brands Want To Flirt With You .

WHO are you are talking to, WHERE are they and WHAT are they doing? Thats why we use Trends To Engage, to be Authentic, To Listen, (Like a Good Friend) Brands want you to talk and Tweet and Snap and Pin and Share and Like and

You have to fish where the fish are

A Cycle?

First Place on Reddit last week Local News Used On Monday

cool/WTF/sm art/beautiful People vote up or down it #trends or dies BuzzFeed, Mashable Editors get content from Reddit #IAmA

A Lengthy discussion on Healthcare Better on Reddit or Twitter.?

Third Place, 12MM views from Reddit (a trend)

+ Check Brands, check Blogs (Adweek, ads of the world, ad age), check ad agencies YouTube channels

91% of US adults have cellphones 143 million of US adults have smartphones Nickolay Lamm cell phone data visualization Chicago

1990s 2010s

Follow the UK Embassy in China -KPCB Internet Trends 2012, Mary Meeker-

Selfies 16 billion photos on Instagram. 35 million photos using the hashtag #selfie on Instagram. 30% of the uploaded pictures by The British people between 18 and 24 years are selfies. 48% of French people use their smartphone to take pictures of themselves. -Opinium- The telegraph- Ipsos France-

http://opinium.co.uk/

Are Selfies New?

#Chuchhill

#Camelot

Daily SnapChats

Taco Bell Taco Bell

Ideas for brands use of Snapchat via Tongal.com Victorias secret should push its lingerie products while embracing Snapchats naughty reputation. The brand should sext men with self-destructing coupons to buy their significant others gifts this holliday season. If EA Games wants to engage its followers via the social-mobile app, it should randomly release cheat codes and hints for its console games with easter-egg-style messages. The name of this potential appeal for Las Vegas' tourism board: "What Happens in Snapchat Stays in Snapchat." In a simple but viable application, the municipality could play off its famous tagline by offering prizes to Vegas vacationers who submit footage.

Why are brands interested in SnapChat

Because They Fish Where The Fish Are

Where do they Fish?

Story Telling never ends Check : Master of Telling A Story Casey Neistat http://www.youtube.com/user/caseyneistat Youtube 2013 rewind (12 million views in 21H) Yahoo top 10 searches 2013 Facebook Year In Review

New Business Card? Michael Quintos Teacher, Parts Startup, Digital Strategy and I like pizza @mquintos @digitaladagency @partsfill Snap : digitaladagency (say hello to u, send us a snap)

TLDR: why @Snapchat works, hint it has nothing to do with sex #privacy #creativity and #ephemeral sound like a teen near you?