digital technical specs -...

ACBusinessMediaLandscapeNetwork|January2017

DIGITALTECHNICALSPECSACBusinessMediaanditsLandscapeNetworkreservetherighttoaskforrevisionsorrejectanyadvertisingdeemed,initssoleopinion,notinkeepingwithitsstandards.

______________________________________________________CLICKLINKS

OnlineDisplayAdsBanners,Welcome,PagePeel,Wallpaper,Native/SponsoredContent

RichMediaSupport

EmailBlasts

NewslettersAds

CustomNewsletter

E-ProductShowcaseE-blast

VideoE-ProductShowcaseE-blast

WebinarSpecifications

Questions


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ONLINEDISPLAYADSPECIFICATIONS MaxInitialDownloadFileSize

970x250Billboard 200KBLeaderboard(consistsof3sizes)

• 970x90• 728x90(forverticaltablet)• 300x50(formobile)

200KB200KB50KB

300x600Half00KB300x250MediumRectangle 200KB550x480Welcome/Pop-upAd 200KBPleasereadourmaterialguidelinesandrichmediasupportinformationfurtheroninthisdocument.ACBusinessMediafollowstheIABguidelines.

Format• Thefollowingfiletypesareacceptable:JPG(staticoranimated),GIF(staticoranimated),PNG(static)• Thirdpartytagsarealsoaccepted

Click-throughURLPleaseprovideaURLfortheadtolinkto.

**Duetorecentwebbrowsertrends,FlashadsshouldbeavoidedandconvertedtoHTML5andservedas3rdpartytags.GoogleChromeandMozillaFirefoxhavebegunblockingFlashadsfromautomaticallydisplayinganimation,drasticallyreducingperformanceandCTRrates.Asacompany,wefollowIABguidelines.HereisalinktotheIABspreadsheetifyouhaveanyfurtherquestionsaboutadmaterials:http://www.iab.com/guidelines/iab-display-advertising-guidelines/.


NeedaBannerCreatedforYou?ACBusinessMedia’steamcandesignabanneradforyourcompany.Thisserviceisprovidedasanaddedvaluetoyouremailinsertionorder.Pleaseprovide:• AURLordirectgraphicimage(s)tobeincludedinyourbanner(s)includingcompanylogo,productsand

otherrelatedimages.• Aclearconceptordesigndirection,whichmayincludemarketingslogansandthemissionofyourcampaign,

toassistusinpreparingyourbanners.• MaterialsmaybesubmittedinZIPformattominimizefilesize.Clientsshouldavoidsendingfileszipped

usingStuffitExpander(commononMacplatform).WhilesomeclientsmayuseMACplatformtocreatetheirgraphics,wepreferthosegraphicsbeingconvertedtoEPSfiles.WemaybeabletoopenQuarkfiles(commonlyusedforprintads),butsomegraphicelementscriticaltothedesignmaybelostinconversion.ConvertingtoEPSfileswillsolvethisproblem.

ForcampaignswhereACBusinessMediaisyour‘creative’source,pleaseallowupto8businessdaysbeforeyourcampaignbeginsforbannercreation,approvalandplacement.Anyadjustmentstocreativewillrequireadditionaltimetoadjustthedesign/product.Pleaseaddtwoadditionalbusinessdaysforadditionalbannerstobecreatedforyourcampaign.Campaignswherecreativesfollowmultipleconceptsanddesigns,ormorethan10banners,willbehandledonacase-by-casebasis.

GeneralMaterialsGuidelines• AnimatedGIFsshouldhaveatleasttwosecondsbetweenframes,maximumofsixframes.• Allbannersmustbesizedat72dpiresolution.• ACBusinessMediareservestherighttorejectadvertisingbasedoncontent,userimpact,distraction

factorsandothersituationsasdeterminedbythestaff.• Adswithawhiteortransparentbackgroundmustincludea1pixel-wideborder.• Bannersmaynot“Flash”messagesthatmayirritatetheuser.• ALT(Mouseover)textshouldbenogreaterthan10words.• Allbannersandadvertising,whenclicked,willlaunchthelinkedsiteinanewbrowserwindow.• Bannersmustbedesignedsothatinteractionwiththeuseronlytakesplaceiftheuserplacesthemouse

withintheadvertisementarea.• Advertisersmaymakebannerorothercreativechangesoradditionseverytwoweeks,followingthetime

guidelinesbelow,althoughwepreferadvertiserstosendusmultiplebannersatonetimeandhavethemscheduledasyouwouldlikethroughoutyourcampaign.

• Flashadvertisingisnotavailableinemailnewslettersorblasts• Providetheclick-thruURLwhensubmittingmaterials

WallpaperAdsWallpapertemplatesizeis1658x1058.Ourwebsiteis972pixelswide.Seeimagebelowforliveareadimensionsonvariousscreens.

• Size:1658x1058;thecenter972pixelsmustbeblank;thisisourwebsitecontent• Maxfilesize:200KB


• Format-anyofthefollowingfiletypesareacceptable:JPG(staticoranimated),GIF(staticoranimated),PNG(static)

• Click-throughURL:pleaseprovideaURLfortheadtolinkto• Flashisnotacceptedforthisadunit• ThirdPartyTagsarenotacceptedforthisadunit

Seelayoutspecsbelow–Keepyourmessagewithinthe“safezone.”Websitevisitorswillseeyourcreativebasedontheirscreenresolution.Avisitorwith1600x900resolutionwillsee314pixelsoftheimageoneachsideofthecontentand900pixelsinlength.Avisitorwith1280x1024resolutionwillsee154pixelsoftheimageoneachsideofthecontentand1024pixelsinlength.Weencouragevitalmessaging/brandingandallcall-to-actionitemstobecreatedverticallyandwithinthe150pixelsoneithersideofthecontentandwithin700pixelsinlength(asshownintheattached).Theremainderoftheimagecanhaveancillarymessaging/branding/coloring(equivalenttothebleedareainaprintmagazine).

NativeAdsThe300x250nativeadvertisingpositionintegratesyourmessageinthewebsite’seditorialspaceas“sponsored”content.Ourdigitalcreatethead;pleaseprovide:

• Companynameasitshouldappearinthebluesponsorbanner;pleasenotespacelimitation

• (1)285x135pixelimage(GIF,JPG)• Headlineandapproximately75charactersofcopy• URLlinktotherestofthearticleorothercontent• Allow5-7businessdaysfordesignandapproval.


SPECSFORCLIENT-PROVIDEDNATIVEADIfyouprefer,wecansenda.PSDtemplatetocreatetheadonyourown.Tointegrateintotheeditorialspace,pleaseusetheArvoandOpenSansfontfamilies.

• ADSIZE300x250pxNostroke,8pxpadding,whitebackground• SPONSOREDLABELFont:OpenSans;11px;BoldColor:#ffffff• HEADLINEFont:Arvo;18pxLineheight(leading):22pxColor:#000000• COPYFont:OpenSans;12.5pxLineheight(leading):20pxColor:#4d4d4d

DeadlinesforClient-SubmittedMaterialsPleaseallow3businessdaystoprocess/loadsimpleimageandGIFanimatedadsand5-7businessdaystoprocessallothertypesofcreative.Specializedrichmediaadsande-mailcreativemayrequirelongerleadtimes(SeeRichMediabelow).

Allrichmediaadsaretestedonamatrixofbrowsersandplatformsbeforeposting.ThisprocessrequiresaMINIMUMoffivebusinessdaystotestrichmediaforperformance,stabilityandcompatibility.

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RICHMEDIASUPPORT

WhatWeAcceptWewillacceptadsinmostformats,includingHTML.OtherRichMediaformatsmustbediscussedandtestedonacase-by-casebasis.**Duetorecentwebbrowsertrends,FlashadsshouldbeavoidedandconvertedtoHTML5andservedas3rdpartytags.GoogleChromeandMozillaFirefoxhavebegunblockingFlashadsfromautomaticallydisplayinganimation,drasticallyreducingperformanceandCTRrates.Whensubmittingarichmediabanner,aconventionalGIForJPGbannermustalsobesubmitted,withinthesizeandfilerequirementsasanormalcomparablesizebanner.Thisalternativewillbeservedtovisitorswhocannotviewrichmedia.

AcceptableAdvertisingTechnologiesWecurrentlyacceptthefollowingadvertisingtechnologiesordeliverymethods.Eachrequiresafive-business-dayturnaroundfortestingandapproval:BlueStreak,Eyeblaster,Eyewonder,Flash,Doubleclick,HTML,Java/JavaScript,PointRoll,ViewpointWedonotaccept:CometCurser,Enliven,SuperstitalorUnicast.Foranyadditionaladvertisingtypesnotlisted,pleasecontactyoursalesrepresentative.Flashadvertisingisnotavailableinemailnewslettersorblastsatthistime.


COOKIESFROMTHIRD-PARTYADSERVERSAlladvertisingservedbyathird-partyagency(suchasDoubleclick)using"cookietechnology"mustincludealinktothatagency's"privacystatement"page.Adbannersthatsendacookietooursubscribersanddonotcomplywillberemovedfromthesiteimmediately.Werequestthatyoulimitthenumberofcookiestooneperuser.DEADLINESFORTHIRDPARTY-DELIVEREDADSAllversionsofcreativethatwillbeservedviaathirdpartymustbeprovidedfortestingandapprovalpriortoappearingonthesite.Pleaseallowuptofivebusinessdaysforthistestinginadvanceofyourcampaignstart._____________________________________________________

EMAILBLASTS

Advertiser-SuppliedCreativeSubmitthefollowingatleastsevenbusinessdaysbeforethedeploymentdate:

• Pre-designed,HTMLe-mailmessageaboutyourcompany,product(s),service(s),orotherinformation• Subjectlinethatmeetsourapproval• Pre-header(optional)

Apre-headerisrecommended;thisisvisibleonmobiledevicesandwhenrecipientsuseOutlook’spreviewmode.

• Includefullimagepathsinthecode.(ex:http://domain.com/images/graphic1.jpg)

REQUIREMENTSFOREMAILPRODUCTS• Onlytext,JPGandGIFimagesareallowed.Flash,richmedia,ImageMapsandJavaScriptarenotavailable

foremailproduct.AnimatedGIFsarediscouragedbecauseMicrosoftOutlook2007andabovewillnotacceptthem.

• Subjectlinesshouldbeenticing,morethanONEword,andNOTinALLCAPITALLETTERS.Thesubjectlineshouldnotexceed12wordsor150characters.Wecanrunthesubjectlinethrougha"spam-checkertool"thatpointsoutanyverbiagethatwillbepickedupbyspamfilters.

• LinkstoPDF,Worddocumentsorothernon-traditional"webpage"linkswithinanemailMUSTbeclearlyidentified.

• ThereMUSTbeacalltoactionabovethefirst400pixels(height)oftheemail.• AnemailmadeentirelyofimagesisNOTrecommendedbecauseemailplatformsmayblocktheimages.

AnHTMLemailshouldbeacombinationoftextandimageswithacalltoactionwithinthetext.• Whendesigningyouremail,bemindfulofdifferencesinemailclientcompatibility.• AllemailHTMLmustuseatable-basedlayout,usingCSSonlytocontroltypographyandcolor.• Thereisa600pixelsmaximumwidthand100Kmaximumfilesize(includesallimages/htmlfiles).• Full-imagepathsinthecodemustbeused(ex:http://www.domain.com/images/graphic1.jpg).• UsebasicWeb-safefontslikeArial,Verdana,Calibri,andTimesNewRoman.• Pleaseprovidedetailedlinkinginstructions.• Prohibitedmaterialswillnotbeaccepted.Thisincludes(butisnotlimitedto)imagesusedwithout

permission,mailingtemplatesnotauthorizedtoberepurposed,andothercopyrightortrademarkinfringement.Forexample-MailChimp,ConstantContact,Hubspottonameafew

ADDITIONALCONSIDERATIONS

• LimitAlttexttoapproximately16wordsastextistruncatedwhenmoretextisused.ALTtextshouldbeaddedtoyourimagestohelppreventyourimagesfrombeingblockedbyspamfilters.Someemailclients


suchasOutlookcanbesettoblockthedownloadingofimages.Intheseinstances,clientscanstillviewtheAlttagmessage.

• Limitpagetitlestoapproximately150characters• Avoidtheuseofbackgroundimages• Formscannotbeusedbecausethereisverylittlesupportinmostemailclients.Ifyouwouldlikeadditionalpeopleincludedintheseedlistfortestmailings,pleaseincludetheseemailaddresseswithyourmaterialsubmission.Scheduledblastwilloccurwhenthesinglepointofcontactapprovestheblast.Inthiscase,youarelistedastheapprover.

Ifsendingasuppressionlist:

• ListofemailaddressesneedtobeinExcel,orCSVfileformat.• Wecanuploadmultiplesuppressionlists,withmaximumperlistofupto500,000namesorwecanload

domainnames.

ACBusinessMedia-DesignedCreativeACBusinessMedia’steamcandesignanemailblastforyourcompany.Thisserviceisprovidedasanaddedvaluetoyouremailinsertionorder.Pleasesupplyuswith:

• Creativeimagesyouwouldlikeustouse,includingcompanylogo,productorotherimages• Textcopyforthee-blast• Acleardesignconcept,PDFofthedesiredlayout/design,missionofyourcampaign,oranydesignideas,

preferences,orrequirements• URLlinks• Subjectline• Pre-header(optional)

Pleaseprovideclearinstructionforlinkingforimagesandtext.YoumaysubmityourmaterialsinZIPformattominimizefilesize.WhilesomeclientsmayusetheMACplatformtocreatetheirgraphics,wepreferthosegraphicsbeingconvertedto.EPSfiles.WemaybeabletoopenQuarkfiles(commonlyusedforprintads),butsomegraphicelementscriticaltothedesignmaybelostinconversion.Convertingto.EPSwillsolvethisproblem.

DEADLINESThefirstphaseofthedesignofanemailblastwilltakeplacebetweentheclientandsalesrepresentativetocreateabasicdesignconceptifwearedesigningyoureblast.PleaseallowuptotwoweeksbeforeyourcampaignrunsforanyACBusinessMedia-createdemailblast.ACBusinessMedia’sdesignteammusthaveatleastfivebusinessdaystoworkontheconceptanddevelopthedesign.Theteamwillthenoffertheadvertiseruptotwobusinessdaystoreviewit.Followingthat,weallowuptotwodaysofalteringandadjustingthedocumentsasneededbeforefinaltestingandenteringintooursystemthelastdaybeforethecampaignisscheduledtostart.Ideally,weprefertohaveallcreativeideasandrelatedgraphicandtextASFARINADVANCEaspossible.


Duetothestricttimelineoftheemailblastschedule,ifyoudonotsupplyyourcreativewithinthesedeadlineswecannotguaranteeitsplaceinourdeliveryschedule.Youmaybechargedalatefeeofupto$500oryourcampaignmaybedelayedorcancelled,dependingonthecircumstancesandamountoftimethematerialsareprovidedlate.

REVIEWPROCESSYou,oryourdesignatedrecipient,willreceiveafinalproofdistributedbyOmeda,ouremailpartner.Ifyouwouldlikeadditionalpeopleincludedintheseedlistforthesetests,pleaseincludetheseemailaddresseswithyourmaterialsubmission.Schedulede-blastswilloccurwhenthemainpointofcontacthadapprovedthee-blast.

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NEWSLETTERADSThefollowingspecificationsareforourresponsive-designe-newsletters.Allcreativeisduethreebusinessdayspriortothenewsletterdeploymentdate.TopBanner

• 600x100.Onestatic.jpg,.gifor.pngisrequired.(noRichMedia)• AnimatedGIFsarediscouragedasMicrosoftOutlook2007andabovedoesnotsupportthem.• Maximumfilesizeis40K.• Pleaseprovidelinkinginstructions(URL)• Nothird-partytagsor1x1pixeltrackersareallowed

MediumRectangle

• 300x250.Astatic.jpg,.gifor.pngisrequired.(noRichMedia)• AnimatedGIFsarediscouragedasMicrosoftOutlook2007andabovedoesnotsupportthem.• Maximumfilesizeis40K.• Pleaseprovidelinkinginstructions(URL)• Nothird-partytagsor1x1pixeltrackersareallowed

SponsoredContent/TextAd

• Image:Static.jpg,.gif,or.pngfileofa280x157pixelimageat150dpihi-resolution.• Headline:5-7WordHeadline.• BodyText:MAXof300characters.Charactercountincludesspacing,paragraphbreaks,etc.NoURL’s

orbulletpointswithinbodytext.• URL:CalltoactionURLwillappearunderthemainbodytext.PleaseprovideURLandlinktext.MAXof

35characters.(Pleasenote:onlyoneURLlinkcanbeused.ItwillbeusedforboththeimageandtheCalltoaction)

SponsoredContent/VideoTextAd

• Image:astaticjpg,giforpngofa280x157imageofvideoisrequired(wecanaddtheplaybutton).• Maximumfilesize:30K• Headline:3-5words• Bodytext:MAX300characters(includingspaces)• URLaddress:PleaseprovidelinkingURLtothevideo


GIPSoleSponsoredSpecialEditionProReportTopbanner

• 600x100.Onestaticjpg,giforpngisrequired.(noRichMedia)• AnimatedGIFsarediscouragedasMicrosoftOutlook2007andabovedoesnotsupportthem.• Maximumfilesizeis40K.• Pleaseprovidelinkinginstructions(URL)• Nothird-partytagsor1x1pixeltrackersareallowed

MediumRectangle(bothaprimaryandasecondary)

• 300x250.Astaticjpg,giforpngisrequired.(noRichMedia)• AnimatedGIFsarediscouragedasMicrosoftOutlook2007andabovedoesnotsupportthem.• Maximumfilesizeis40K.• Pleaseprovidelinkinginstructions(URL)• Nothird-partytagsor1x1pixeltrackersareallowed

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CUSTOM NEWSLETTER SPECIFICATIONS Content/editorialcanbewrittenbyoureditorsorprovidedbytheclient.Theclientprovidestheadcreative.

• Headeris600x200onliketheseexamples:http://creative.acbusinessmedia.com/CONC/2017/7200_061217/index.htmlhttp://creative.acbusinessmedia.com/FCP/2017/7300_100417/index.html

• Or600x175likeonthisone:http://creative.acbusinessmedia.com/OOH/2017/Danfoss_eNL_Digads-6462/index_Vol2.html

CLIENTPROVIDEDCONTENT:Ifusing1mainphotointhenewsletter,provide550-575wordsofcopy.

• Thewordcountdoesnotincludetheheadline.• Ifusing2photosinthenewsletter,provide375-400wordsofcopy.Thewordcountdoesnotincludethe

headline.Topbanner/Leaderboard

• 600x100staticjpg,giforpngisrequired• Maximumfilesize:15K• Pleaseprovidelinkinginstructions(URL)

MediumRectangle

• 300x250staticjpg,giforpngisrequired• Maximumfilesize:40K• Pleaseprovidelinkinginstructions(URL)

Text/FeaturedProductad

• 210x140image-onestaticJPG,GIForPNGisrequired• Maximumfilesize:30K• Includeheadline:3-5words


• MAXof300characters(includesspaces).NoURL’sorbulletpointswithinbodytext.• Pleaseprovidelinkinginstructions(URL)

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E-PRODUCTSHOWCASEE-BLAST

Advertiser-SuppliedCreativeThesematerialsaretobesubmittedatleastsevenbusinessdayspriortoitrunning.DuetothestricttimelineoftheE-ProductShowcaseschedule,ifyoudonotsupplyyourcreativewithinthesedeadlineswecannotguaranteeitsplaceinourdeliveryschedule.ACBusinessMediapreferstohaveallcreativeassoonaspossiblefollowingthesigningofaninsertionorder.GENERALREQUIREMENTS

• 280x157pixelImage;JPG,PNGorstaticGIF• 280x50pixelLogo;JPG,PNGorstaticGIF• 36MAXCharacter(withspaces)Headline• 400MAXCharacter(withspaces)BodyCopy;bulletedcopyisnotaccepted• 34MAXCharacter(withspaces)ClickThruURLText• ClickThruURL

VIDEOE-PRODUCTSHOWCASEE-BLASTGrabadditionalattentionbyincludingavideo.Pleaseprovidethefollowing:

• Videotitle:36MAXcharacters(withspaces)• Staticimageofvideo(wecanaddtheplaybutton)nomorethan280pixelswidemaxbyapprox.157

pixelshigh(max,canbeshorter)JPG,PNGorGIF*- Ifyouwouldlikeustocreatetheimage,pleasesendeitherascreenshotofthepartinthevideoweshould

createitfromorthetimestampoftheframe.• 400MAXcharacters(withspaces)ofcopy,bulletedcopyisnotaccepted


• Logoimagenomorethan280pixelswidemaxbyapprox.50pixelshigh(max,canbeshorter)JPG,PNGorGIF

• Companywebaddress• PleaseprovidelinkingURLtothevideo• NorichmediaoranimatedGIFsaccepted• Maxfilesize:30K

WEBINARSPECIFICATIONSSubmitthefollowinginformation:

• Titleofwebinar• Descriptionofwebinar(200wordsmax.)andthelengthofthewebinar.Wetypicallyhost60-minute

webinars,shorterwebinars(20-minutes)aregrowinginpopularity.• Shortcompanydescription(100wordsmax.)• CustomRegistrationQuestions:Oneortwoshort,closed-endedquestionsthatregistrantsmustanswer.

Questionscouldbedemographic,productorientedorresearchforyourcompany.Yes/no;true/false;multi-choice

• Attendeepollquestionstoincludeduringthepresentation(optional)• 2-3SeedQuestionsforQ&A• PowerPointpresentationprovidedbyrehearsaldate• 300x250ADforWebinarConsole&clickthruurl

Questions about specs: KathyHahn,DigitalAdMaterialsCoordinator,920.542.1254,[email protected]

digital technical specs -...

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