digital testing: strategies, challenges and measuring success

Digital Testing: Strategies, Challenges & Measuring Success

Accenture-sponsored research with Pierre Audoin Consultants (PAC) in Europe, October 2015

2Copyright © 2015 Accenture All rights reserved. Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.

RESEARCH FINDINGS

Digital is disrupting companies across every industry

More than half expect SMAC to impact business and revenue growth in the next three years

Over three quartersagree digital expansion will be their top IT priority over the next two years

#DigitalTesting

Copyright © 2015 Accenture All rights reserved.

82% of companies lack a digital testing strategy.Do you have one?

Survey finding from CIO/ITD/Head of Testing of 200 companies in Europe

Fully implemented

In place but not implemented

Planned for this year

No plans yet

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RESEARCH FINDINGS #DigitalTesting

Source: © PAC Digital Testing in Europe: Strategies, Challenges & Measuring Success, 2015.

Copyright © 2015 Accenture All rights reserved. 4

ACCENTURE LEADERS SPEAK

“We collaborated with PAC on this research to highlight the need for companies to act fast and develop a holistic digital testing strategy. Without it, companies may end up with an unmanageable, piecemeal approach that puts their business at risk.”

Matthias RaskingEurope and Latin America Testing Lead

Companies need to keep pace with the speed of change

#DigitalTesting


55 percent of the companies expect social, mobile, analytics and cloud (SMAC) to impact their business and revenue growth in the next three years.

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Develop an innovative digital testing strategyFINDINGS*

FIRST RECOMMENDATION BASED ON RESEARCH FINDINGS

Re-orient testing to accelerate adoption

of SMAC

RECOMMENDATIONS

Over 90 percent of the companies cite functional, security and performance testing as a major priority.

89 percent of the companies face budget constraints and over 40 percent have less than

10 percent of their business processes covered through test automation.86 percent of the companies cite the need to work closer with business leadership, while 77 percent agree that this is critical to accelerate time-to-market.

Revamp approaches to performance and security testing

Leverage new commercial models for better productivity

Adopt DevOps and Agile for continuous delivery

#DigitalTesting



65 percent of the companies rate internal testing tools as their most important strategy in supporting digital testing.

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FINDINGS*

Invest in the right set of digital testing software, platforms and infrastructure

RECOMMENDATIONS

Focus on the right level of investment

SECOND RECOMMENDATION BASED ON RESEARCH FINDINGS

50 percent of the companies select easy-to-use and easy-to-deploy tools to support faster testing cycles and for closer collaboration with business users.

Build intelligent and cognitive automation capabilities for rapid testing cycles

#DigitalTesting



Over 80 percent of the companies agree that recruiting the right skills is critical, while 60 percent still use the same team to test both digital projects and existing applications.

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FINDINGS* RECOMMENDATIONS

Create an intelligent resource strategy

THIRD RECOMMENDATION BASED ON RESEARCH FINDINGS

Over 40 percent of the companies are using 100 percent captive operations.

Recruit specialized testing talent

Evaluate crowd testing to augment capacity for increased flexibility

#DigitalTesting



ACCENTURE LEADERS SPEAK

“Social, mobile, analytics, cloud and increasingly the Internet of Things is redefining testing strategies. Adding more testing capacity is not enough. Companies need to develop better processes and tools and find more specialized resources for testing digital applications, monitoring performance and proactively managing security across the IT ecosystem. Businesses that understand the implications and proactively transform their testing strategies will be best positioned to thrive in the digital era.”

Venugopal RamakrishnanGlobal Digital Testing Lead

The speed of digital is a real game-changer

#DigitalTesting


Now, more than ever, digital testing should be part of your business strategy.

Rise to the challenge of operating an always-on digital enterprise and serving connected customers with a comprehensive digital testing strategy.

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CONCLUSION #DigitalTesting

10Copyright © 2015 Accenture All rights reserved.

Accenture—Transforming testing in today’s digital world.Visit www.accenture.com/digitaltesting to learn more or contact:

CONTACTS

Kishore DurgGlobal Testing Lead

Venugopal RamakrishnanGlobal Digital Testing Lead

Jeff S. WilkinsonNorth America Testing Lead

Matthias RaskingEurope and Latin America Testing Lead

John M. PickeringAsia Pacific Testing Lead

#DigitalTesting

http://www.accenture.com/digitialtesting

mailto:[email protected]








About the report and survey methodology The Pierre Audoin Consultants (PAC) report on “Digital Testing in Europe: Trends and Recommendations” is the result of a comprehensive survey conducted during July and August 2015 covering 200 senior testing and IT executives across several businesses (Manufacturing, Financial, Retail, Services, Public, Telecoms, Energy, Utilities and Transport) in Europe (France, Germany, Italy, the Netherlands, the Nordic region, Spain and the UK) each with more than 500 employees.

ABOUT THE REPORT #DigitalTesting

digital testing: strategies, challenges and measuring success

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