M A S T E R I N G

D i g i t a l

Transformation

Hi, I’m Jo Caudron Active in digital since 1993

Internet entrepreneur involved in 20+ start-ups.

Founding Partner of Duval Union Consulting

@jcaudron jo@duvalunion.com

We are business consultants for a digital

world.

Our mission is to help organization transform.

Expect a smack in the face…Digital Disruption is real

What is your

You have a C H O I C E

Disruption

Modeling

Transformation

You have a C H O I C E

Disruption

Modeling

Transformation

Fear

Insight

Direction

1995+MusicPhotographyVideo Rental…

2005+Print MediaTVTravelHR…

2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…

2025All Safe havens will be subject to digital disruption…

WAVES OF Disruption

What can we learn?

@jcaudron

Digital Disruption is a story of…

%@jcaudron

This is NOT our storyYOU THEM

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

@jcaudron

YOU

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

THEMBut your

app sucks

I want experience

Uhh..ok

Cheaper AND better

Hey this solves my problem!

I don’t want to wait a week

NEW

This IS our story

@jcaudron

The Tipping Point

YOU THEM

@jcaudron

THE IMPACT OF D I G I T A L

@jcaudron

THIS IS NOT A STORY ABOUT Paperless!

@jcaudron

IT IS A STORY ABOUT Changing BUSINESS

TOUCHPOINTS@jcaudron

MEETINGS ARE C H A N G I N G

@jcaudron

Meeting Rooms

ANALOGUE

@jcaudron

Meeting Rooms

Conference Tools

ANALOGUE DIGITAL

@jcaudron

Meeting Rooms

Conference Tools

ANALOGUE DIGITAL TRANSFORMATIONAL

VR…@jcaudron

STORAGE IS CHANGING

@jcaudron

Archives

ANALOGUE

@jcaudron

Archives Servers

ANALOGUE DIGITAL

@jcaudron

ANALOGUE

Archives

DIGITAL

Servers Cloud@jcaudron

TRANSFORMATIONAL

CONTENT IS CHANGING

@jcaudron

Paper (static)

ANALOGUE

@jcaudron

Paper (static)

ANALOGUE

PDF (semi-static)

DIGITAL

@jcaudron

Paper (static)

ANALOGUE

PDF (semi-static)

DIGITAL

Smart Data (real-time)

@jcaudron

TRANSFORMATIONAL

THE WORKPLACE IS CHANGING

@jcaudron

Office

ANALOGUE

@jcaudron

Office

ANALOGUE

Home Office

DIGITAL

@jcaudron

Office

ANALOGUE

Home Office

DIGITAL

NWOW@jcaudron

TRANSFORMATIONAL

SOCIAL IS CHANGING

@jcaudron

ANALOGUE

Coffee Machine

@jcaudron

ANALOGUE

Coffee Machine

DIGITAL

Facebook@jcaudron

ANALOGUE

Coffee Machine

DIGITAL

Facebook@jcaudron

???

TRANSFORMATIONAL

THE FUTURE IS Hybrid

@jcaudron

Don’t worry, we’ve got a PLAN

@jcaudron

Slicing the Elephant

creates Insight@jcaudron

@jcaudron

THE MODEL

The relationship is changing between the organization and the outside world.

The Glass House

@jcaudron

The evolution of unbundling and how this changes your products, services and go-to-market.

The Package

@jcaudron

The position in the value chain is challenged. You can bypass, or be bypassed.

The Frog

@jcaudron

Opinion making is challenged. New players can dominate the attention of people.

The Gatekeeper

@jcaudron

Primary location and place of consumption are changing. There is a need to merge offline and online

The Traveller

@jcaudron

Consumers are uniting. The power of the crowd can be good or bad for your organization.

The Participant

@jcaudron

Technology keeps progressing. We are only at the beginning of the digital revolution.

The Cyborg

@jcaudron

Digital Transformation is a complex and never-ending

journey

@jcaudron

YOU NEED TO Scan YOUR

ENVIRONMENT @jcaudron

DETERMINE THE IMPACT

@jcaudron

CREATE A North Star VISION

@jcaudron

DEFINE A Transformation STRATEGY

@jcaudron

DEFINE A Transformation STRATEGY

@jcaudron

BUILD A ROAD MAP

@jcaudron

KNOW

YOUR

AUDIENCE@jcaudron

THE CLASSICS

@jcaudron

TRADITIONAL MODELS TRADITIONAL CHANNELS

THE CONVERTED

@jcaudron

TRADITIONAL MODELS DIGITAL CHANNELS

THE DIGITAL

@jcaudron

NEW MODELS DIGITAL CHANNELS

THE RUPTURED

@jcaudron

EVERYTHING NEW

@jcaudron

F R O M TRANSLATION

T O TRANSFORMATION

BUILD a new ORGANIZATION

@jcaudron

From ... ... to

The Business

Digital (at the sideline)

Digital in the core

@jcaudron

The BusinessDigital (at the

sideline)

The Business

Digital (at the sideline)

From ... ... to@jcaudron

The BusinessDigital (at the

sideline)

Digital in the coreThe Business

Digital (at the sideline)

Digital in the core

Digital in the core

Digital in the core

From ... ... to@jcaudron

From an outdated MOTHERSHIP

@jcaudron

From an outdated M o t h e r s h i pTO A modern

F L E E T@jcaudron

Launchpad

RadarTransformation Board

How to Organize The Fleet

@jcaudron

Launchpad

RadarTransformation Board

How to Organize The Fleet

@jcaudron

DIGITAL GOVERNANCE

YOU NEED DIGITAL Leadership

@jcaudron

CEOIdeally your CEO is the digital lead

CIO COO CbsOSalesMkt

IF WE BELIEVE IN FAIRYTALES

@jcaudron

CEO

CIO COO CbsOSalesMkt

IF WE BELIEVE IN FAIRYTALES

Is the CIO the digital lead?

Is the CMO the digital lead?

REALITY

@jcaudron

CEO

CIO COO CbsOSalesMkt

IF WE BELIEVE IN FAIRYTALES

Vertical focus, based on traditional

technology, platforms, processes

Vertical focus, based on

channels, media, communication,

marketing, …

A VISIONDIGITAL OFFICE CDO

Virtual Digital Leadership Team@jcaudron

REALITY

The Digital Office is TransversalSa

les

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

DIG

ITAL

LAB

PR &

Ext

erna

l Com

mun

.

R&D

& E

nter

prise

2.0

Sale

s

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

PR &

Ext

erna

l Com

mun

.

R&D

& E

nter

prise

2.0

DIGITAL OFFICE

@jcaudron

TO PULL THIS OFF YOU WILL NEED…

@jcaudron

M I N D S E T@jcaudron

M E A N S@jcaudron

M A N D AT E@jcaudron

Digital Transformation is a complex and never-ending

journey

@jcaudron

TRANSFORMATION STRATEGY

ROADMAP

DIGITAL LEADERSHIP & CAPABILITIES ASSESS

TEAMSTRAIN & COACH

CHANNEL STRATEGY

POLICY & GOVERNANCE

SET-UP AND ROLL-OUT RUN

ROLL-OUT DIGITAL OFFICE

RUN DIGITAL OFFICE

CUSTOMER ENGAGEMENT

CHANNELS

PLATFORM DESIGN

REQUIREMENTSPARTNER

SELECTIONRFP CREATION

LAUNCHDEVELOPMENT

BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL

BUSINESS MODEL

START-UP BUSINESS MODEL

PROJECT KICK-OFF

START-UP KICK-OFF (FUNDING, INCUBATION)

RUN PROGRAM/DEVISION/…

RUN START-UP (COACHING,

ADVICE)

START-UP BUSINESS

TRADITIONAL BUSINESS

TRANSFORMATION STRATEGY

IMPACT ANALYSIS NORTH STAR

VISION OF YOUR FUTURE

SCAN MARKET TRENDS & INTERNAL DIGITAL

READINESS

@jcaudron

Thank You!

DOWNLOAD THE SLIDES www.speakersbase.com/JO