digital transformation in exhibition industry

Digital Transformation in Exhibition Industry with Expomed Eurasia HYBRID+ BEYOND FACE-TO-FACE

SMART MATCH-MAKING THROUGHARTIFICIAL INTELLIGENCE

NON-STOP COMMUNICATION WITH BUSINESS CONNECT

November 5-7, 2020

The Leading Medical Trade Fair in Eurasia

For almost 30 year Expomed Eurasia has become the leading medical trade fair not only in Turkey but also in greater Eurasian Region. The show is now making the best of cutting-edge digital solutions and goes beyond face-to-face business making.

Expomed Eurasia Hybrid+ introduces a new digital element to the live, face-to-face event that gives those unable to attend the event in November the opportunity to remotely participate, learn and engage through our new digital platform.

Non-stop business making with Expomed Eurasia HYBRID+

Expomed Eurasia HYBRID+ focuses on 3 customer needs!

Innovation Networking

Content

www.expomedistanbul.com

Expomed Eurasia HYBRID+ offers a greater show experience with the advantages of digital world

• Physical stand• Free participation in Business Connect Program• Face-to-face meeting with all visitors• Prearranged meetings with VIP Buyers and visitors• Free lead-scanning with mobile app

• Face-to-face networking• Prearranged meetings• All mobile app services

LIVE EVENT

• Digital stand• Benefits of all Business Connect Program services• Holding your meetings at the comfort of your office• Online product showcase• Online meetings + chat functionality• Online round-table meetings

• Access to the new digital platform• View digital stands• Online meetings + chat functionality• Live stream conferences• On-demand content post-show

HYBRID+

Exhibitor Visitor


Expomed Eurasia HYBRID+ Beyond Face-to-Face Communication


Non-stop business making opportunity with Business CONNECT

Expomed Eurasia HYBRID+ offers face-to-face meetings to its exhibitors and visitors through the digital platform.

Visitors and exhibitors can mutually call for a meeting• Visitors can view different exhibitor profiles online via their dedicated webpage, • They can send meeting requests• They can filter and easily reach their product of interest.• They can have video calls & live chats.• Exhibitors with very limited number of representatives within the booth can have the opportunity to login to the digital portal from their

Office and hold meetings with event visitors.

The digital stand contains company information, company introduction video and many more.

Local and international visitors along with buyer committees from targeted regions can contact the exhibitor through this digital platform, have live chat and schedule meetings. Uninterrupted communication network with Business CONNECT Program

BusinessCONNECT

Expomed Eurasia HYBRID+ Smart match-makings with artificial intelligence


Online Directory

Visitors can find the list of exhibitors and exhibitors’ online products showcases on Expomed Eurasia web site and mobile app. Visitor also have the opportunity to hold meetings with the exhibitors.

Online Product Showcase

Online Product Showcase allows exhibitors to introduce their products and services before, during and after the event via digital platform. Exhibitors can still be in contact with their leads even after the physical show ends.

BusinessCONNECT

Expomed Eurasia HYBRID+ Hold online meetings and never stop making business


BusinessCONNECT

Online Meeting

Online meetings are held during the live event.

BusinessCONNECT Program allows you to reach out your leads with smart match-making thanks to its algorithm. Never stop making business and be part of the digital world!

Scheduling the online meetings has never been this easy. Online meetings bring the exhibitors and visitors according to the products of interest. So, you will be having your online meetings with the correct buyers for your products and services. Users will be able to

• Schedule meetings• Exchange virtual business cards• Share documents and play product demos• Have video calls

Even before the show starts thanks to the BusinessCONNECT Program of Expomed Eurasia HYBRID+

Prearrange your meetings with Expomed Eurasia HYBRID+ Artificial Intelligence Technology


BusinessCONNECT

Onsite MeetingsExpomed Eurasia HYBRID+ Business CONNECT Program leads you toyour target customer

• You can prearrange your one-to-one meetings with your targeted exhibitor/visitor prior the show dates.

• Hold your meetings from your own office:Exhibitors with physical stand can not only reach out to the visitors of live event but also be able to fully view the visitor data via Business Connect Program from the comfort of their own office.

*This platform will be open during the live event.

Even if you are not present at the live event you can access the visitor data via Expomed Eurasia HYBRID+.

You can stay at your own office and still use your additional accountand…

• You can integrate visitor data and send meeting requests to onsite and online visitors.

• You can demonstrate your company introduction video and host your potential customers virtually.

• You can prearrange your meetings before the show starts, and direct the visitors to your stand and stand representative.

Hold your meetings at the comfort of your own office!


An Innovative Exhibition Experience with Expomed Eurasia HYBRID+


BusinessCONNECT

Mobile Application

*This can be used during the live event.

All you need to know about the exhibition is in this application.

• Exhibitor List and Favorites• Access to contact information of your visitors, buyers and leads • View event schedule• Arrange meetings with exhibitors and schedule your own

meetings• View floorplan

Online Round-table Meetings

*This is applicable during the live event.

Stay in contact with the visitors and suppliers! You can still have online round-table meetings viaBusiness CONNECT Program even if your are not physically present at the live event.

Expomed Eurasia HYBRID+ offers a rich content


BusinessCONNECT

Expomed Eurasia HYBRID+ Business CONNECT Program allows access to all events taking place at the live event.

Live stream On-demand

Remote attendees can still follow conferences at the event via Expomed Eurasia Hybrid digital platform.

Conferences will be available to watch after the event via the digital platform and then later on the Content Hub on the website.

Have your stand ready on November 5-7, 2020 at

Expomed Eurasia HYBRID+ eventTurkish Standards Institution approvedCovid-19 Safety Certificate

Health & safety precautions in the venue

• Entrance Safety

To prevent persons carrying any risks to enter the fair area, we check HES code and ID cards of all employees, exhibitors, and visitors before entering to the fairground.

• Crowd Control

We follow the fairground crowd intensity, which is supposed to be 1 person per 10 sqm, via entry and exit gate turnstiles, online registration, exhibitor portal, MyTüyap app, and cameras to prevent any overcrowding pushing limits of social distancing rules.

• Air Conditioning

Air conditioning units on the fair area are adjusted to provide maximum fresh clean air according to season and constantly being monitored. All air conditioning units, in addition to increased maintenance periods, are being disinfected after exhibition hours.

• Enhanced Hygiene

We disinfect commonly usedareas with a deep cleaningschedule and provide maximum hygiene for our guests by disinfection stations around the fair area.

• Medical Services

Ambulance and medical teams are on standby at all fairs during setup, exhibition, and break down periods.

• Social Distancing

We arrange the capacity in common use areas of thefairground to provide for social distancing and support it with warning signs.

Contact-free Expo Experience

digital transformation in exhibition industry

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