digital trends 2015 bright talk webinar 11 december

B2B digital marketing trends for 2015

Rachael Ball www.bdb.co.ukBDB @bdbmarketing

http://www.bdb.co.uk/

Session objectives

@bdbmarketing www.bdb.co.uk December 2014


B2B marketing landscape



B2B marketing landscape


Source: 2014 IBM The Global CMO study – Technology meets marketing


B2B trends for 2015



Agile marketing



Death of the homepage?





Source: European domain centre 2014



http://support.microsoft.com/ http://office.microsoft.com/en-gb/ http://research.microsoft.com/en-us/ http://careers.microsoft.com/ http://msdn.microsoft.com/en-gb/ http://azure.microsoft.com/en-gb/ https://partner.microsoft.com/

http://support.microsoft.com/

http://office.microsoft.com/en-gb/

http://research.microsoft.com/en-us/

http://careers.microsoft.com/

http://msdn.microsoft.com/en-gb/

http://azure.microsoft.com/en-gb/

https://partner.microsoft.com/

Mobile



Apps



Social


Source: 2015 Content marketing trends – Content marketing Institute/marketing profs

Tools for 2015


Questions?


What next?


digital trends 2015 bright talk webinar 11 december

Documents

agile marketing

marketing b2b trends

programmatic marketing

successful marketing

b2b digital marketing

digital marketing budgets

2014b2b marketing landscape

current marketing landscape