digital trends for fashion
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Digital Trends for Fashion
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@amalucky
Social Media for @TheNextWeb
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In Fashion one day you are in and the next
you are out
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TheReinventionofRunway Shows
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Backstage
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Oscar de la Renta:Live from the Runway on Tumblr
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Oscar de la Renta
Pin the bride!
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Burberry
The Art of Instagram
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GIFs are bananas!
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Deal with it
Front Row
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The Show
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Holograms are HOT!
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Trunk Showsmake a comeback
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Crowdsourcing
Curation
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BuzzConnection
Insights
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CuratedCommerce
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Mixing
Online& Off line
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Interactive dressing rooms& mirrors
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In-store use of iPad& Mobile
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Interactive
store windows
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Interacting withproducts
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Shopfrom anywhere
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Click& shop
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● Polyvore● Fancy● Pinterest● Pinshoppr● Lyst● Svvply
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Tablets& Mobile
So bored! Wish I had an iPad so I could shop!
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Smartphones are used for activities on-the-go:
● “Locating a store” (73% vs. 42% for tablets )
● “using a shopping list while
shopping” (42% vs. 16% for tablets) ● “redeeming a mobile coupon” (36%
vs. 11% for tablet owners)survey conducted by Nielsen in Q1 2012,
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Video... made the fashion star?
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● Social Video Networks ● Shoppable Videos ● Interactive TV
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SummaryTHE REINVENTION OF RUNWAY SHOWSBackstage* Front Row * The Show * Shop straight from the runwayCROWDSOURCING & CURATIONCrowdsourcing * Curated commerceMIXING ONLINE & OFF LINEInteractive dressing rooms & mirrors * In-store use of iPads & mobile * Interactive store windows * Interacting with productsSHOP FROM ANYWHERETABLETS & MOBILEVIDEO
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?
Questions
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Thank you!
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Credits
Life photo archive hosted by GoogleHeidi Klum wallpaperAnna WintourHeidi Klum