digital trends june 2011

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Digital Trends June 14

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A summary of digital trends, summer 2011

TRANSCRIPT

Page 1: Digital Trends June 2011

Digital TrendsJune 14

Page 2: Digital Trends June 2011

About me

Page 3: Digital Trends June 2011

Overview

1. Don’t sleep with them and leave ‘em

2. Real time marketing – duh?!

3. Creative catching up with technology

Page 4: Digital Trends June 2011

Don’t sleep with them and leave ‘em

1. Don’t use your fans

2. Be a person not a brand

3. Customer Service is not marketing

Page 5: Digital Trends June 2011

Don’t use your fans

Page 6: Digital Trends June 2011

Be a person not a brand

Video: http://www.youtube.com/watch?v=82mOYDHQLIU

Page 7: Digital Trends June 2011

Customer service is not marketing

Page 8: Digital Trends June 2011

Real time marketing – duh?!

1. Create a playbook

2. Nothing is final

3. Influencers (good or bad) care

Page 9: Digital Trends June 2011

Create a playbook

Page 10: Digital Trends June 2011

Nothing is final

Siegal & Gale’s office window which happens to be across

from Gap Inc.’s office

Page 11: Digital Trends June 2011

Influencers (good or bad) care

Page 12: Digital Trends June 2011

Creative catching up with technology

1. E-commerce

2. Checking in

3. QR codes

Page 13: Digital Trends June 2011

Ecommerce

Message from P&G eStoreWe’re on a mission to build the ultimate online buying experience. We need your help to get there. Give us your ideas, tell us what you think about other people’s ideas and show us how we can improve.

Page 14: Digital Trends June 2011

Ecommerce

Page 15: Digital Trends June 2011

Ecommerce

Video: http://www.youtube.com/watch?v=N-uFH5k_k9w

Page 16: Digital Trends June 2011

Checking in

Video:http://www.youtube.com/watch?v=auRyT5-ahks&feature=related

Page 17: Digital Trends June 2011

QR Codes

Page 18: Digital Trends June 2011

QR Codes

Page 19: Digital Trends June 2011

Thank YouTwitter: @mavylala

Blog: www.mavishuntley.com