digital trust: the key to unlocking the promise of a digital economy
TRANSCRIPT
Digital Trust in Australia & New ZealandThe Key To Unlocking The
Promise Of A Digital Economy
Copyright © 2016 Accenture. All rights reserved. 2
Intelligent
Automation
Liquid
Workforce
Platform
Economy
Predictable
Disruption
Digital
Trust
The Accenture Technology Vision 2016 identifies five technology trends fueled by the
people first principle and that are essential to business success in the digital economy.
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Why are we talking about Digital Trust?
Copyright © 2016 Accenture. All rights reserved.
Company operations
are affected:
In the age of mass
personalisation and IoT,
information is inherently
more personal. This data
underpins a company’s
operations.
Security needs to
be data-centric:
Tomorrow's standard will
be security that follows data
and continuously ensures
connected devices are
uncompromised, authenticated
users are who they say they
are, and security is ‘baked-in’
to new offerings.
Costs are rising:
Digital businesses that rely
on data insights and intelligent
automation are exposed
to unprecedented and
systemic risks.
Proposed amendments to
ANZ’s privacy laws:
Under these proposed
laws, businesses (and
Commonwealth Government
agencies) will need to notify
affected individuals of a
‘serious data breach’ relating
to their personal information.
Address Digital Risk with Trust
Copyright © 2016 Accenture. All rights reserved.
End result? Trust helps brands build strong
and enduring customer relationships
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Apple Relies On Trust To Enter New Markets
Its efforts to be transparent in how it uses and secures
customer data is testimony to the value this leading brand
places on trust: strong security and ethics that are ‘baked in’
give customers confidence that their digital footprints are secure
and private, easing the transition to and adoption of the Apple
ecosystem.
As Apple has shown, trust differentiates competitors in the digital
economy where businesses can reach vastly more people, iterate
quicker, and make faster, better decisions than ever before.
When customers trust a service, product, or brand,
they look to it for guidance into the digital future
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Homekit
Healthkit
Researchkit
Ethics and Security
86% respondents to the Accenture Technology Vision
2016 survey agreed that
“Trust is the cornerstone of the digital economy.”
In today’s digital business environment,
trust is built on two major components:
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But achieving trust requires more than
strong ethics, it demands robust security
Copyright © 2016 Accenture. All rights reserved.
Source: Accenture Technology Survey
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83% ANZ executives agree that
organisations need to move from an
exclusively perimeter-based security model
(e.g. firewalls, intrusion detection systems)
to include human factors-based security
(e.g., cognitive fingerprinting, hardware
authentication).
83%
84% of organisations have experienced
at least twice as many privacy or security
breaches compared to two years ago.
84%
AdallomCloud-based access controls that offer visibility, governance, and protection for data.
CryspLeverage sensor data and other context to invisibly authenticate users.
BehavioSecMeasures human behavior to recognise or verify person’s identity.
IllumioWorkload- and app-based security policies that transverse the cloud and adapt to infrastructure changes.
BioCatchAuthenticates users, detects threats by analysing users’ interaction with online and mobile apps.
InAuthMobile-first authentication & fraud prevention across mobile apps, mobile browsers, and desktop browsers.
BitglassCloud-access security broker that traverses perimeter security and operates at the device level.
LookoutUses predictive analytics on mobile devices to detect, isolate, and stop attacks
BlueboxWrappers to segregate work from personal apps and apply app-based encryption and security policies.
OktaCloud and mobile identity management with granular controls for applications and data
BromiumUses virtual application wrappers to isolate threats and stop breaches.
SparkCognitionApplies machine learning & AI to cloud security and IoT to find patterns in attack vectors attacker behavior.
CovertixAssigns policies & rights to data files, effectively locking out hackers and malicious insiders.
Tanium15-second visibility and control over every endpoint.
Robust cybersecurity is moving away from perimeter-based tools and closer to data
Copyright © 2016 Accenture. All rights reserved. 8
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Digital Trust: 100-Day Plan
Copyright © 2016 Accenture. All rights reserved.
Survey stakeholders to quantify the level of trust across your business portfolio.
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7Compile a list of opportunities for security to move closer to the data used by the business, and investigate ways that data can be secured.
2Search customer service logs for the word ‘trust’ and run sentiment analysis to learn how customers perceive your brand; make a top-five list of the least trustworthy offerings.
3Take an inventory of data-driven business processes; describe the current and potential opportunities for enhanced security and data ethics for each.
4Identify the executive(s) responsible for building & maintaining trust, digital ethics, and security with vendors, partners and customers.
5Research what your competitors do to build customer trust. Record what builds and erodes trust.
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Consider partnering with an academic institution, non-profit, or industry group to dive deeper into one aspect of digital ethics or security. The innovative solutions that can result from such a partnership have the potential to markedly increase a company’s security posture*.
* “The Cyber Security Leap: From Laggard to Leader”, Accenture, November 2015.
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Digital Trust: 365-Day Plan
Copyright © 2016 Accenture. All rights reserved.
2Discuss hiring a chief digital officer, chief trust officer or chief
ethics officer.
3
Pick one product/service to maximise trust. Build metrics for
tracking improvement over time. Report results to product teams
and challenge them to meet aggressive targets.
4
Start tracking metrics for trust and both data and digital ethics.
Use this data to include trust and ethical practices in your
company’s annual CSR report.
5
Implement a portfolio of solutions to move security closer to data.
Describe how their implementation has mitigated downside risk.
Share this report with your CIO and CFO in an effort to reduce
insurance premiums.
From the top-five list of the least trustworthy products, do a complete customer journey analysis. Identify areas to build trust.
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Key Takeaways
Copyright © 2016 Accenture. All rights reserved.
Ethics and security must be
primary considerations in any
digital transformation.
Exposure to risk scales
in proportion to digital business
operations.
To protect against downside risk,
businesses must foster strong ethical,
effectively use security to protect against
external threats, and build trusting
relationships with ecosystem stakeholders.
In procuring new technologies,
security and ethics must be
evaluation criteria.
Look for opportunities to build
trust at every engagement point
along the customer journey.
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How can Accenture help?
Assess and Architect
Provide foundational capabilities to effectively
measure and manage Enterprise IT Security.
Digital IdentityProvide capability to manage identities,
authentication/privileges to employees,
suppliers, customers and devices.
Cyber DefencePortfolio of capabilities required to predict,
detect, respond to & remediate against
malicious threats to the enterprise.
Managed SecuritySolution provided to clients to deliver security
capabilities for them as-a-Service leveraging
Accenture’s MSS platform & third party tools.
Copyright © 2016 Accenture. All rights reserved. 12
Thank you
www.accenture.co.nz
13Copyright © 2016 Accenture All rights reserved.
FOR MORE INFORMATION CONTACT
JEAN-MARIE ABI-GHANEM
Accenture APAC Security Lead