unlocking the power of digital networks

Brian Vellmureinnovantage

http://www.brianvellmure.com@BrianVellmure

Unlocking the Power of Digital Networks

Harnessing Passion, Deepening Relationships, and Amplifying Value Creation

http://www.brianvellmure.com


SO HOW DO WE DISCOVER, NURTURE, and AMPLIFY THIS PASSION?




Drivers of Human Motivation

THE DESIRE FOR CONNECTION

You aren't just providing information: You are providing access to stuff that people can't get anywhere else.

This is the key point




@BrianVellmure http://www.brianvellmure.comIMAGE SOURCE: URBEINGRECORDEDcom

a world where everyone

has access to anything or anyone from anywhere.

What would you do to thrive?



@BrianVellmure http://www.brianvellmure.comIMAGE SOURCE: URBEINGRECORDEDcom http://www.brianvellmure.com@BrianVellmure



3D Printing - talk about Merrick’s reference of duplicate - minecraft. The midset is already there that we can create and dupiicate nearly everything in real time.

The crazy innovations in 3D printing

3D PRINTING




RESOURCE SCARCITY IS FADING AWAY




Something amazing has happened. Who recognizes this?

Speaking of scarcity --> this would fetch

The Gutenberg Bible - but the underlying theme was one of the printing press - which for the first time in the history of the world,,,

The printing press changed the world .

We’ve been on this trajectory ever since.




lo




@BrianVellmure http://www.brianvellmure.comBrian Vellmure

THE SHIFT TO DIGITAL NETWORKS



As knowledge becomes networked, the smartest person in the room isn’t the person standing at the front lecturing us, and isn’t the collective wisdom of those in the room. The smartest person in the room is the room itself: the network that joins the people and ideas in the room, and connects to those outside of it.

It’s not that the network is becoming a conscious super-brain. Rather, knowledge is becoming inextricable from—literally unthinkable without—the network that enables it.

Our task is to learn how to build smart rooms—that is, how to build networks that make us smarter, especially since, when done badly, networks can make us distressingly stupider.

- David Weinbergerhttp://www.brianvellmure.com@BrianVellmure



Founded 200955 Employees$19,000,000,000 Market Cap$345,454,545 value/employee

Founded 1902159,000 Employees$3,000,000,000 Market Cap$16,667 value/employee

WHAT IS SO VALUABLE?http://www.brianvellmure.com@BrianVellmure



NETWORK + ATTENTIONhttp://www.brianvellmure.com@BrianVellmure



Unlock

Think legos instead of finished toys.

Decouple what’s been bundled for a long long time. Couple ad-hoc offerings for new subscription offerings

Multi-threaded - multi-use - multi-function.

Highlight the smartphone.

Coke machine.

used to buy a can of coke -> Now coca coal freestyle

people used to work on an assembly line and do one thing.

Now, how many people have this LinkedIn profile? (find a funny one)

WE’RE ALL NODES IN A NETWORK




UNDERSTANDING POWER LAWS




@BrianVellmure http://www.brianvellmure.com

ASK BETTER QUESTIONS

FIND BETTER ANSWERS

MAKE BETTER DECISIONS FASTER

DISCOVER NEW PATTERNS

GENERATE NEW INSIGHTS

DIGITAL CREATES A WHOLE NEW ANALYTICS WORLD



GREATER CAPABILITIES BEING BUNDLED

TOGETHER




FROM THIS




TO THIS




Everything on this flyer is now just one function of

a smartphone




IT’S BECOMING TRUE FOR MOST OF US




WHILE DE-COUPLING CAPABILITIES LEADING TO MORE COMPLEX RELATIONSHIPS AND

MODELS




We’re rapidly moving towards an era where access to

anything and anyone from anywhere is becoming a reality

for nearly everyone. It’s introducing unprecedented complexity and opportunity.




Implications

Every organization,

role, and individual is

at risk...




...AND simultaneously

has the greatest

capability it’s ever had to pioneer new

ground




Most things are being re-imagined and re-invented.




SOURCE: IBM 2012 CEO Study




Fundamental Questions

Craft these into slides with critical questions, and perhaps suggest some implications

How will you help your organizations answer these hard questions?

THIS IS WHERE WE DROP THE HAMMER!

ARE WE SCREWED?




FUNDAMENTAL QUESTIONS

Always important

Increased Focus

- What are the biggest issues facing our industry / organization / mission ?- What are the different ways these effect the various stakeholders/roles?- What are various constituents trying to do? What should they be trying to do?- How do we/ can we leverage our capabilities to enable these people to achieve what they’re trying to?

- How do we reduce friction and accelerate speed for our customers?- How do we provide them with better/faster access to the right information, right people, products, and services?- How do we leverage technology to do so?




AS BARRIERS OF ACCESS TO

INFORMATION AND PEOPLE

ERODES, HOW DO WE

PROVIDE ACCESS TO THINGS THAT

PEOPLE CAN’T GET ANYWHERE ELSE?




THE NEW SCARCITIES




attention

insight

data

intelligent recommendations

loyalty

privacy

micro relevancy

IN A WORLD OF INCREASED ACCESS

THE NEW SCARCITIES ARE:




THINGS THAT

COMMAND A PREMIUM




COMMAND A

PREMIUM




COMMAND A

PREMIUM

EXPERIENCE




COMMAND A

PREMIUM

CONTEXT




Critical Mandates


DEEPER FOCUS ON YOUR CUSTOMERS





Help me accomplish

what I’m trying to do

Help me feel good



BE HIGHLY RELEVANT




BE PRESENT ON THE CHANNELS

OF YOUR STAKEHOLDERS




CONTINUE TO JOURNEY FURTHER OUT ON LONG TAIL




Models to observe and learn from

CrowdCompanies

MOOCs

A VERY INTERESTING EXPERIMENT

Key Questions / Challenges

TWO MENTAL ANCHORS




Think networks not industrial / institutional silos

Develop and accelerate “sense and respond” capabilities

Discover, ignite, amplify passion

Think exponential reach and flows

Make access to people, information, and products, smarter and easier through new mediums and channels

HOW CAN WE BECOME “THE MOST VALUABLE NODE” IN OUR NETWORK?




Evolve value exchange models to accommodate multiple levels of

engagement

Develop and nurture co-

creation opportunities

HOW CAN WE BE “THE PLATFORM”?

Build and Nurture your Community




Thank you. Let’s Discuss.Brian Vellmureinnovantage




unlocking the power of digital networks

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