digitalhospitalitypresentation2013
DESCRIPTION
Welcome to the world of Digital Marketing. We help you define your online marketing strategy with a clear and simple action plan. Are you using all the online marketing tools available online? We can help you secure greater brand awareness and a high engagement level with today's online traveler.TRANSCRIPT
PageAdministrator.com
Welcome to the world of Digital Marketing
is about leveraging from the new economy to drive more sales through a well orchestrated flow of communication to deliver campaigns
after campaigns on your website, email marketing, search engines, social media and
strategic online advertising. Making you the NUMBER ONE.
Page Administrator Digital System
A PROFESSIONAL TEAM READY TO GET STARTED NOW!
The Management and creative team has over 10 years of experience in marketing and advertising and for the last 5 years has developed and implemented digital strategies for some of the biggest names in the hospitality industry. A team of graphic designers and online marketers to create and execute magnificent campaigns to drive more business to your hotel. We understand that time is money and money is also a limited currency. So to assist your hotel all our prices are fixed and guaranteed upfront. Everything we do is transparent and closely monitored 24/7 on our state of the art project management system that you have access to. We guarantee all our time delivery and if we miss the deadline it’s FREE.
KNOWLEDGE
RESOURCES
EFFICIENCY
PR
OFIT A
ND
GR
OW
TH
Internal Systems and processes
Managing Customer Experience
Brand Value Development
Digital Marketing Integration
Digital Solutions Marketing Talent &
Experience
Digital Consumer Activation
Innovation Agenda
PA impact
PAGE ADMIN
Hotel Activities
AN EXPERIENCED TEAM READY TO MAKE A
DIFFERENCE!
THE KEY PEOPLE | SEBASTIEN STAUB
Founder and Chief Digital Business Architect of Page Administrator. With over 10 years of experience in Marketing, Design and Technology.
I have gained regional recognition as being a leading innovator within his field and has assisted over 20 organizations from private to publicly listed companies in Australia and Mauritius,
Having worked with some of the most recognized names in the hotel industry such as:
•Veranda VLH – E-Campaign
•LUX - Online & Print Marketing
•Attitude Resorts – Print Marketing
I am committed to assisting your hotel while offering you leverage from his expertise for your online success.
• Digital Marketing
• Digital Branding
• Website Development
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• E-Communication Strategies
• Database Acquisition Campaigns
• Partnership Marketing
THE KEY PEOPLE | MIKE MURAZ
Founder and Chief Digital Business Architect of Mataora. With over 15 years of experience in Branding, Design and Technology.
Mike has worked with some of the most recognized names in the hotel industry such as Evaco Group, Le Sagil Boutique, LePage.fr, and Veranda Group (VLH).
His web knowledge and experience with the LUXURY BRANDS has given him the ability to create real exciting Brand Marketing through well thought Online Strategies to reach your niche market and deliver the results your organization is seeking.
Mataora has gained regional and global recognition as being a leading innovator within his field and has assisted over 100 organizations from private to publicly listed companies in Europe, Asia and Mauritius (in the last 7 years).
• Web Design
• Landing Pages
• Branding
• Development
• Mobile Applications
• Video Marketing
• Social Media Marketing
• Database Acquisition Campaigns
QR Codes
Mobile applications design and
implementation
Websites & DNS hosting
CMS Website
Analytics
INTEGRATED STRATEGIES
Pay Per Click
Social Media setup, Training, and maintenance
Search Engine Optimization & Marketing.
Email Direct Marketing
Out of all internet bookings 1/3 of hotel bookings were directly influenced by the content which travellers read online
1. Creating brand connection by engaging with your audience 2. Creating sales opportunities without selling 3. Increasing the popularity of your business amongst a targeted audience, resulting in
building your brand 4. Generating traffic to your main website, thus creating new reservations 5. Interacting with your community, providing you the opportunity to build business
intelligence which will assist in refining your business offering 6. A popular piece of content or relevant links on these sites is viewed by countless
bloggers hungry for stories to blog about. 7. Strategic naming convention will show your blogs, articles and profile to rank very high
in Google in a reasonable amount of time.
WHY SOCIAL MEDIA MARKETING?
It’s about getting someone else to say to the world how great is your hotel or any other brands you want to promote. So since we don’t have the time to wait and we want to control what is said about your brand, our dedicated team will do that for you to make sure that your brand DNA message is getting into the market place. What we will do? 1. Prepare all copywriting based on the EDM campaigns 2. Provide a dedicated team to implement your brands using the most appropriate
Social Networks 3. Set-up your blogs, micro sites and articles sites 4. Implement the content with a professional team of bloggers and content managers 5. Maintain all the blogs and social websites
SOCIAL MEDIA MARKETING FOR YOUR HOTEL
Your Global Brand
Your Hotel Department IE: Restaurant/Casino
Your Hotels
Newsletters & Blogs
Microsite Newsletters & Blogs
Microsites Newsletters & Blogs
Booking Engine
PA & MATAORA will create and manage the global Buzz. Workflow example below:
Your Global Brand communicate and promote locations with its audience through the social networks
Your Hotels communicate and promote individual hotels with its audience through the social networks
Your hotel Department communicate and promote local offers with its audience through the social networks
Every communication always link back to the booking engine
This data was collected by “Market Share” a leading resource of Internet behaviour and gathers data from approximately 160 million visitors per month. The top global search engine for the month of May 2012 according to Market Share is the search giant Google with 84.80% of global searches. Yahoo came in second with 6.19%, Bing took third with 3.24%, Baidu (a Chinese and Japanese search engine) captured fourth with 3.16% and Ask rounded off the top five with .75% of the world’s search engine market share. Global Search Engine Market Share Market Share by Net Applications is headquartered in
Aliso Viejo, California. The company statistics have been utilized by leading companies including: The New York Times, The Wall Street Journal, Forbes, InformationWeek and more.
Google, 84.80%
Yahoo, 6.19%
Bing, 3.24%
Baidu, 3.16%
Ask, 0.75% AOL , 0.49%
Other, 0.30%
UNDERSTANDING WHO IS DOING WHAT?
Landing Pages
Search Engines
Cross Promotions
Data Mining
Targeted Email
Campaigns
Social Media Marketing
Online Ad Campaigns
Page Administrator and Mataora are offering you a total solution that encompasses all aspect of your hotel DNA online marketing. Our solutions are all about providing you a fully outsourced professional marketing team entirely dedicated to your brands and products. In essence you will have an expert and professional team that understand your business ready to go NOW! Without you having to worry about training, payroll etc…
IN SUMMARY
Sales and Marketing professional with experience in the hospitality and online tourism marketing industry.
A creative business strategist and online marketer.
Holds a Tourism Management and Entrepreneurship Degree from Curtin University of
Technology Perth, WA , Australia 2007.
Sebastien Staub Digital Architect
Mobile: +230 794 6437 Skype: serge.sebastien.staub
Email: [email protected]