diploma in event management · 2018-11-26 · exam 40% (3 hour exam) diploma in event management...

Diploma in event management

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Accredited by

Diploma in event management live course

What you get:

• Level 4 qualification in Event Management, accredited by the globally recognised CIM (Chartered Institute of Marketing)

• Experiential training at the usiness Design Centre, London• Latest event learning delivered by lecturers who

are practitioners• Access to a wide network of experts, connections and jobs• Volunteering opportunities at all levels and in all areas• Membership of our global Alumni network of over

2,000 practitioners• The dedicated support of our Student Services Team

throughout your journey

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CourseDiploma in Event Management

PricePlease call us for up to date course prices or check the website: www.eventacademy.com/courses

Level4

Duration12 weekspart time (2 evenings a week)

Locationthe Business Design Centre, London

Diploma in event management, for marketing and communications.


This course will:

• Open up the events industry for you, either as a career or opportunity to develop/change your existing role

• Give you the skills that you will need to be your best as an event professional

• Enable you to plan, produce and implement a diverse range of events, including weddings, sports events, celebrity and private parties, festivals, charity and corporate…and many more

• Give you the confidence to make the transition from where you are now, to where you want to be

The difference You will have the confidence to:

• Express your event expertise and creativity to a client (so you can get a job/win business)

• Design a creative event concept and manage tech and production to bring this to life

• Produce, deliver and manage a complex event, keeping all the elements on track

• Market, promote and publicise all types of event• Put into practice the best industry templates, event

technology and documentation• Manage multiple event budgets, suppliers, clients

and attendees • Challenge unprofessional event practice

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Once you’re in, you’re in. SITE VISIT AT THE DORCHESTER

AN ALUMNI EVENT

Why choose our Diploma Course?

Level 4 Accreditation – The CIM provide the highest level of accreditation. We are the only event training business that they recognise and put their stamp to. Employers know this. It matters.

Expertise – Our team of lecturers are professionals in the industry. They are the experts. They are event leaders. You will be learning from the best.

Experiential – Our teaching methods combine information and experience. You don’t sit and listen. You get up and do. We help you put the learning into practice at every stage.

Location – Our Courses are delivered in London, the global capital of events and creative services. We use the City, its world class Universities and creative agencies as our classroom.

Network – You will become part of a broad network that has been created over the past 20 years. Through the Event Academy you will be connected to every part of the events world…its’ ideas, agencies, leaders, venues and suppliers.

Support – We are a team of real people who think about every detail and commit to support you throughout your learning journey. We’re at the end of a phone. We reply promptly to your emails. You’ll notice the difference.

Opportunity – Fundamentally we are about helping you to be the very best, by taking up the opportunity to be a part of a dynamic, global industry. Events are hard work. But they are also a lot of fun. They can be incredibly powerful. There are more of them than ever before. They are never dull. We like it that way.

We travelled from a gallery in Holborn to a sports

ground in Fulham, plenty of varied and relevant

experiences

James Hallworth Mason Rose

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Site Visits There is only so much that can be taught in the classroom. Event management requires you to understand how different spaces can be used, how to move people around, how to create inspiring environments and how to manage multiple suppliers and partners.

During your course you will have the unique opportunity to see behind the scenes of two London venues and meet Event Managers along the way. You will hear invaluable first-hand stories and tips about what it’s really like to work in the event industry and give you an insight into the range of roles within them.

Assessment

Group Project 60% (working in a small group responding to a live client brief)

Exam 40% (3 hour exam)


Diploma Course Outline

This part-time course gives you the flexibility to study alongside your other commitments.Evening classes from 18.30 – 21.00 (either Tuesday/Thursday or Monday/Wednesday)

Modules include marketing, budgeting, creativity, weddings, sports, fundraising, production, celebrity, festivals etc. Some modules will also be available online and there are additional Masterclasses that can be combined with this course to complement your learning.

Live ProjectYou’ll work on a group project giving you the chance to experience different event roles, challenging yourself and improving as you progress.

Working as part of a small team on a live brief from a real client, you will develop creative, marketing and events solutions to produce a written project and pitch your ideas back.

You’ll support each other in applying everything you’ve learned, with ongoing support and feedback from our Course Director every step of the way.

Recent clients have included BMW, Credit Suisse, Hilton Foundations, Everything Everywhere (EE), NetJets, Sochi Winter Olympics, FIFA 2014 World Cup, The United Nation, UNICEF Pret a Manger, L’Escargot and The British Army.

Course Details The Modules covered and the learning outcomes:

Introduction to the Event Industry• Introduction of what to expect from the course• Insight to the different types of events that exist• Brief overview of what the events industry involves• Attributes and knowledge required of an events manager• Introduce the Events Cycle• The difference between strategic planning and

operational planning• Understand the value of setting objectives and

mission statements

Event Management Planning • Awareness of why and how events have evolved• Understand the growth of the events industry• Distinguish between different types of events• Grasp the importance of planning to ensure the

success of an event• Construct an appropriate mission for an event• Compile objectives for an event, which are specific,

measurable, achievable, realistic and time specific• Compose an appropriate organisational structure for an

event which will facilitate the achievement of its objectives

Coordinating Events & Budgeting• Understand the process of developing an event concept• Identify unique elements and resources of an event• Grasp the key elements involved in setting a critical path• Understand the advantages of using a budget prior to,

during and after an event• Identify key elements of budgetary control and create

a budget• Comprehend the value of event documentation (Timeline,

Key Milestone Report, Function Sheet and Staffing Schedule)• Acknowledge the importance of contingency planning and

value of event insurance• Appreciate the factors which contribute to successful

registrations• Know the advantages of successfully managing queues

and crowds at events• Grasp the process involved in sourcing the right venue

for an event• Conduct site visits• Source the right caterers, entertainment/speakers and

other suppliers for you event

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• Understand Social Media protocol• Understand the challenges (and potential pitfalls) that

Social Media presents• Appreciate the attributes of Blogging/Vlogging

Wedding Planning• Grasp an overview of the UK wedding industry• Understand the role of a (good) Wedding Planner • Comprehend the different types of wedding

ceremonies available • The legalities surrounding weddings and civil ceremonies• Create a simple wedding budget• Source suppliers and venues• Understand how to plan and execute a wedding• Recognise how to use various wedding documentation

to enhance planning

Creativity in Events• Interpret a client brief• Use your creativity to develop an event concept• Appreciate and apply the different creative methods

to answer a client brief• Think laterally when addressing client event proposals• Bring ideas to life for a client• Present creative concepts effectively to a client• Brief an agency with clarity

Marketing the Event• Review how events have evolved within marketing

and communications• Understand needs and motivations of event customers • Select strategic planning and measurement tools • Conduct a market segmentation analysis to establish

appropriate target markets for an event • Understand and apply the relevant marketing models

and tools• Design and apply a simple event marketing plan containing

appropriate pricing, promotion, place and product strategies

Experiential marketing • Understand the different types of experiential marketing • Grasp the power of experiential marketing for events• Confidence with clients to increase budget for such activity• Understand how to bring brands to life • Appreciate the process of delivery of experiential marketing• Develop an advocacy model• Recognise how much consumers are overexposed to media• Demonstrate key tactics within experiential marketing

(sampling, guerrilla, etc.)• Acknowledge and combat experiential marketing challenges

such as quality control, budgeting and measuring success

Social Media• Understanding of the evolution of Social Media• Types of social media appropriate for your event

marketing needs


Pitching and Presenting • Understand the different ways of presenting to an audience • How to deal with nerves• Skills needed to present to an audience• Distinguish between ‘good’ and ‘bad’ speakers • Understand non verbal communication • Knowledge of the elements of a pitch• Good visual design and how it can contribute to a pitch

Sports, Sponsorship & Hospitality• The value of Sporting Events• Manage venues for Sporting Events• Understand what ’The Finale’ involves• Appreciate the use of media for your Sporting Event• Recognise how to work with different sponsors at your event• Identify the difference between sponsorship and

sponsorship leverage• Use big sporting personalities at your event and understand

their added value• Understand how corporate hospitality works and its value

Production• Understand the meaning of production and when

it is required• Appreciate the role and responsibility of a Production

Manager/Producer• Grasp general knowledge of Staging, Rigging, Scenery,

Sound and Light • Recognise costs for each area of production

• Comprehend how AV and special effects can enhance an event

• Create simple event site plans • Interpret key documentation plans

(i.e. production schedules)• Use basic production terminology

Fundraising• Understand how fundraising events differ from other

types of events• Comprehend the different types of fundraising events• Appreciate the value of fundraising events to stakeholders• Recognise the objectives of fundraising events• Interpret the mechanics of fundraising events (raffles, auctions,

sponsorship etc.)• Create a simple fundraising budget (including the effect of VAT)• Grasp the art of negotiation• Appreciate the value of volunteers, know how to best use

and manage them prior to, during and after an event • Identify the dynamics of committee-led events

Public Relations• Define what is meant by PR and the PR function within

event management• Examine how PR is used in a number of organisations• Compile an effective PR plan• Grasp how to reach UK media• Examine press, radio, internet media outlets• Acknowledge the principles of good press relations • Host a typical press event

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• Understand the difference between external and internal PR• Identify the steps in selecting an external PR resource• Complete a situation analysis• Recognise a journalist’s requirements• Appreciate what’s needed to write a press release

Celebrity Events• Identify how the Celebrity event planning process differs

from other events• Manage security, entourage and agents• Manage staff and suppliers for Celebrity events• Deal with Celebrity riders and their contracts• Secure a Celebrity for your event• Working with a member of Royalty• Understand the protocol when working with celebrities

Sustainable Events: • Appreciate the importance of sustainability for events• Recognise the cost of event sustainability• Comprehend the various Environmental Standards &

Eco-friendly Credentials• Distinguish between different types of Eco-friendly events/

suppliers• Give examples of Successful Eco-friendly Events


Amazing team of lecturers who were inspiring, engaging

and passionate about what they do

Holly Booth

Once you’re in, you’re in.

SupportWe know that starting a programme of study with a group of strangers can be daunting, especially if it’s been a while since you last stepped inside a classroom.

Choosing to upgrade your career takes courage. The team at The Event Academy are devoted to providing the best experience for our students. The moment you sign up for a course you will become part of a student community and will be supported by our dedicated team.

They will be your point of contact throughout the course and are always on hand to help with any number of questions or concerns. Through the course they will provide you with:

• Welcome information and joining instructions• Course resources and information• Lecture updates and timings• Site visit logistics• Volunteering opportunities• Feedback surveys

Our job is to give you all the opportunities and support that you need to succeed.

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The team are totally supportive, and this continues

even after you have finished the course

Priya Narain Boulevard Events


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I had researched many events courses in UK/London and

this one is THE BEST. Worth every penny

Pawel Dobrowolski

VolunteeringAs a student of Event Academy you become part of a huge global network within the events industry.

Networking is absolutely key in this business. Through volunteering, you can tap into this network whilst also learning more about yourself, your skills and what type of environment you would like to work in. We will give you opportunities for volunteering during and after your course.

Our Alumni network means that even when you have finished your course, we will continue to share these opportunities with you. We know from experience that voluntary positions can lead to paid jobs and having the chance to showcase your skills and enthusiasm to potential employers is invaluable. Don’t underestimate the value of voluntary experience on your CV.

AlumniYour journey doesn’t end when you finish your course.You will become an Event Academy Alumni, networked with over 2,000 past students who are now out there in the industry.

As an Alumni you will have continued access to all of our volunteering and job opportunities, our LinkedIn Alumni network, and our regular Alumni events, meet ups, drinks and more.


Entry requirements

We are flexible on qualifications depending on your experience. However, our guidelines are:

• 2 A levels and 5 GCSEs (including English and Maths)or equivalent

• International Baccalaureate (equivalent to NQF level 3or above)

OR

• Experience working within the event or marketing industrywith at least one years’ relevant industry experience

• Have at least two years’ alternative professional experiencewithin a business environment

Doing the diploma course was 100% the best thing I

have done Dionne Antobus

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Course Fees

Please call us for up-to-date course prices or check the website: www.eventacademy.com/courses

A 25% deposit is needed to secure your place (this is non-refundable). The balance must then be received no later than two weeks before your course starts.

Payment methods will be detailed in your offer letter.

You may wish to spread the cost of your course over a series of payments throughout your course. Please contact our Admissions team to discuss your options: [email protected]

Places are filled on a first come, first served basis so it is always advisable to secure your place as soon as possible.

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How to apply?

You must have a consultation with a member of our Admissions team to discuss your experience and receive advice on which course would suit you best.

This can be done on the phone or at one of our monthly Open Evenings. Check the website for details.

Call Karin on +44 (0)207 183 5129 to book a consultation or to find out more.

Open EveningsThese monthly events are run at the Business Design Centre, London and give you the chance to meet some of our lecturers and the support team. You will also meet some recent graduates and have the chance to ask them any direct questions about your course. In addition, you have the opportunity to arrange a consultation/interview with one of the course directors.

We would love to hear from you, please get in touch:

+44 (0)207 1835 129 [email protected]

Once you’re inyou’re in.

diploma in event management · 2018-11-26 · exam 40% (3 hour exam) diploma in event management...

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