direct farm marketing 12.13.12
TRANSCRIPT
Marketing LocalFood and Farms Online
Objectives
• Options for a web presence• Marketing yourself online • Get ideas to get started• Learn from one another
Changing Internet StatisticsOnline access: • 79% of Americans adults use the Internet• 66% have a broadband at home• 40% of adults access internet through mobile phone
Online shopping:• 58% research a product online before purchase
Businesses online: • 44% of small businesses have websites!
Why Buy Local
(Onazaka, Nurse, McFadden, 2010)
Renville - 45%
GOOD CONTENT: KEY TO MAKING VISITORS STICK
High Quality Photos
http://tinyfarmblog.com/category/greenhouse/
Product Videos
What’s your Story?
• What do your customers want?– Personal stories?– Product stories?– Updates?– Exclusive deals– Exclusive information
Hands-on Competitive Intelligence: Evaluate Your Competition
Find your competition.
Visit their websites.
• What are they trying to do online?• What do you like or dislike? • What can your company do better?
Marketing Plan—What’s Your Strategy?
• Worry about the tools last, not first• What’s your overall purpose
–Drive Sales–Get Found–Build Loyalty–Feature Products
• How Does Your Audience Use the Internet?
OPTIONS FOR GETTING A WEB PRESENCE
Getting an Online Presence
• Online Maps• Business Aggregators • Directories• Specialized Grower Sites• Social Media • Blogs• Traditional Dot Com Website
Google Places: Get “on the map”
Business Aggregators
Aggregators• Superpages: www.superpages.com • Merchant Circle: www.merchantcircle.com • InfoUSA: www.infousa.com
All want to sell you something, so be careful registering yourself
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Directories
Take Payment Anywhere
https://squareup.com/
http://smallpottery.com/
Dunton Locks Pottery
What is Social Media?
Do Your Customers use Social Media?
• Ask them– What are their internet habits?
• Survey• Try it out
– Most social media are free – Research using social media sites
WB: 3-4
Anatomy of a Business Page
www.facebook.com
Wall: Messages by business and visitors
Navigation to other pages: info, events,
photos
Like button: Need people to click to friend
Anatomy of a YouTube Channel
Subscribe to get notifications
Vote up or down
Description
Comments
Other videos from channel
Farm Blogging: Easy+Personable
Create Your Own BlogSearch for blogs at:
blogsearch.google.comBrowse for blogs at:www.blogarama.comhttp://technorati.com
Or look at creating your own at:www.blogger.com
www.WordPress.com
Flickr
Followers
Follow tweets on timeline
Search by keyword
Anatomy of a Twitter Page
Google Sites: Another
Hands-On: Choose a domain name.com .org .net .biz .info
• http://instantdomainsearch.com
Compare domain providers: • smallbusiness-domain.com
Offer E-Newsletters
Group Activity: What’s working for you?
• Small groups – Share your experiences using the internet to
connect with customers – What tools have you used? – Which have been effective?
• Share your site with the large group
ARE YOUR STRATEGIES WORKING?
