direct mail “inside the envelope” · mailing industry 40% the possible conversion rate when...
TRANSCRIPT
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SEPTEMBER 26, 2017
DIRECT MAIL “INSIDE THE ENVELOPE”
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IF YOU DON’T LIKE WHAT’S BEING SAID,CHANGE THE CONVERSATION.
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DIRECT MAIL HAS, AND CONTINUES TO PROVE ITSELF AN A VALUABLEAND HIGHLY EFFECTIVE MARETING TOOL
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DIRECT MAIL – ALIVE & KICKING
THE CURRENT LANDSCAPE
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DIRECT MAIL – EFFECTIVE
DIRECT MAIL IS THE DIGITAL DRIVER
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DIRECT MAIL – EFFECTIVE
THE VALUE OF DIRECT MAIL
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DIRECT MAIL – EFFECTIVE
DIRECT MAIL AND DIGITAL WERE BUILT FOR EACH OTHER
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DIRECT MAIL – EFFECTIVE
DIRECT MAIL IS ONE OF THE TOP FOR DRIVING TRANSACTION
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DIRECT MAIL – EFFECTIVE
DIRECT MAIL IS THE DIGITAL DRIVER
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DIRECT MAIL – RESULTS
AND RELEVANT TO TODAY CONSUMERS
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DIRECT MAIL
BUT DM IS BEING LEFT OUT OF THE OMNI CHANNEL CONVERSATION
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DIRECT MAIL
IT’S THE MARKETERS RESPONSIBILITY TO BE
ENGAGING
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DIRECT MAIL
WHICH MEANS, NOT THIS….
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DIRECT MAIL
MORE THIS…
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DIRECT MAIL
WITH RESULTS LIKE THESE…
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DIRECT MAIL – PROCESS
KEYS TO SUCCESS
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EXAMPLES
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EXAMPLE #1
GOOGLE DOES
DIRECT MAIL
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GOOGLE = DATA TARGETING
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EXAMPLE #2
IKEADOES
DIRECT MAIL
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IKEA = TECHNOLOGY
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EXAMPLE #3
PEBBLE POSTDOES
DIRECT MAIL
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EXAMPLES
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EXAMPLES
QUESTIONS ?
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THANK YOU