direct marketing news: mission...

Print• Display• Recruitment• Source• Essential Guides: - Database Marketing - Email Marketing - E-commerce - Search Marketing• Proprietary Surveys• Licensing and Reprints• Custom Publishing

DigitalAd units• Run-of-Site• Interactive / Rich Media • VideoNewsletters• Daily Insider• Customer Intelligence• Email Weekly• Digital InsiderSponsorship• Sector• iPad• Mobile• Job Postings• Key Word• Digital Edition Online Directory• Enhanced listings

Lead Generation• Sponsored Promotion• Hot List of the Day• Whitepaper of the Day• Telemarketing

Events• Roundtables• Caples Lead Generating Events• Virtual Events• Webcasts

DIRECT MARKETING NEWS: MISSION STATEMENT

THE go-to source across the direct and digital marketingspectrum • Make sense of all options open to integrated marketers

• Provide audience with information they need to improve their business

Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]


71%

21%5%Agencies

Client-sidemarketers

Suppliers

55%Senior-most marketer

29%Marketing managerand above

16%

(CMO, SVP Marketing,Corporate and General

Management Executives)

Creative, operational, technical, education, advertising, promotion, PR managers

READERSHIP — TYPE OF BUSINESS TITLES

Direct Marketing News: Core Reader

• 100% year-one direct request

• 100% qualified (BPA audited)

• 71% client side marketers

• 55% C-suite / senior-most marketing titles

Verticals include: automotive • insurance • multichannel merchants • online-only retailers • traditional outlets • financial services (banks, insurance, credit cards, investments, real estate) • healthcare • hi-tech (computers,

software, internet related products and services) • publisher/subscription marketers • communications • entertainment • hospitality • tourism and travel • tradeshows • manufacturers and packaged goods

• educational • government agencies • public administration • transportation • utilities • fundraisers • assoc-iations (non profit groups, charities, clubs, membership organizations) • agencies • publishers • media

October 2011 | www.dmnews.com

MAIN FEATUREMedia: shaken, stirredThe mix of media options and consumers who are everywhere — and yet, nowhere for very long — has required brands to serve up fresh integrated marketing approachesPAGE 34

VERTICAL

The Boomer bountyE-marketers are fi nding the latest generation of retirees, especially female Boomers, not only a socially vibrant but also a digitally engaged, highly responsive demographicPAGE 46

+PLUS

Getting creative in BrazilAgency .................................... p6 Yahoo: post-CEO sacking The Lowdown ....................... p8 Netfl ix fl op fi res up rivals Database & CRM ................p12

Madden game kicks off Chevy giveaway, p14

BATTLE OF THE BRANDSThe cola warhorsesOne of the most storied duels in the history of marketing, Coke and Pepsi are still at it, turning to social to chase younger consumersPAGE 43

THE WORKSharpie drawson creativity of its fans p59

SPOTLIGHT

Game changer

p28GameStop CMO Mike Hogan

fi nds winning strategy in customer loyalty program

As its sales sink, Pepsi is taking off the gloves

01_Cover_v4.indd 1

9/16/11 4:20:57 PM


2012 Editorial Calendar

Main Feature Vertical Plug-ins Special Feature Supplement

JanuaryInteractive Marketing

Non-profit Social Marketing Buyers’ Guide

February Email Marketing InsurancePromotion Marketing

Themed Issue: Targeting

March B-to-B Marketing Financial Services DRTV

AprilDatabase Marketing

MulticulturalAudience Develop-

ment MarketingThemed Issue: M-Commerce

Essential Guide toDatabase Marketing

May Mobile Marketing Government B-to-B Marketing

June E-Commerce Health and Wellness Search Marketing

Themed Issue: E-commerce

Agency Business

Report

July Search marketing EducationAnalytics &

MeasurementEssential Guide to Search Marketing

August DRTV Teens Lead Generation

SeptemberPrinting & Production

Travel & Tourism Database/CRMThemed Issue:

Behavioral Targeting

OctoberIntegrated Marketing

Automotive Loyalty MarketingThemed Issue:

Social/Local/MobileEssential Guide to Email Marketing

November Lead GenerationConsumer

Packaged GoodsPrinting & Production

40 Under 40

December Loyalty/CRM Seniors Email Marketing

Caples Awards

Digital Marketing All Stars

Ad due dates are the 10th of the month prior


MAIN FEATURE

Media: shaken, stirredThe mix of media options and consumers who are everywhere — and yet, nowhere for very long — has required brands to serve up fresh integrated marketing approachesPAGE 34

VERTICAL

The Boomer bountyE-marketers are fi nding the latest generation of retirees, especially female Boomers, not only a socially vibrant but also a digitally engaged, highly responsive demographicPAGE 46

+PLUS

Getting creative in BrazilAgency .................................... p6

Yahoo: post-CEO sacking The Lowdown ....................... p8 Netfl ix fl op fi res up rivals Database & CRM ................p12

Madden game kicks off Chevy giveaway, p14

BATTLE OF THE BRANDS

The cola warhorsesOne of the most storied duels in the history of marketing, Coke and Pepsi are still at it, turning to social to chase younger consumersPAGE 43

THE WORKSharpie drawson creativity of its fans p59

SPOTLIGHT

Game changer

p28GameStop CMO Mike Hogan

fi nds winning strategy in customer loyalty program

As its sales sink, Pepsi is taking off the gloves

01_Cover_v4.indd 1 9/16/11 4:20:57 PM

*All Essential Guides, and our Oct issue will have bonus distribution at DMA Annual 2012


2013 Editorial Calendar

In-Depth (main feature)

Best Practices feature

One Tough Question*

Next (trends) Essential Guide

January

Marketing's Influence on

the Customer Experience

Email marketing Customer loyalty AttributionData-Driven Marketing

February PrivacySocial media

marketingBig Data Direct response x

MarchHow VOC Supports

MarketingCustomer analytics Segmentation Content marketing x

AprilThe CMO-CIO Connection

Direct mail Marketing ROIMarketing as

a serviceLoyalty Marketing

MayThe Changing Role

of the AgencyMobile marketing Direct response

Social media marketing

x

June 40 Under 40 Lead generation Attribution Marketing analytics x

JulyCompensation's

Impact on MarketingContent marketing Privacy Print

Multichannel Marketing

AugustMarketing in the Contact Center

Segmentation and targeting

Customer engagement

Mobile marketing x

SeptemberThe Madness of Marketing Silos

Direct responseMarketing

measurementVoice of the

customerx

October Customer Loyalty Behavioral targeting Social CRM Big Data Email Marketing

NovemberMarketing's

Evolving Role in the Sales Process

Attribution Online communities Lead generation x

DecemberTrends to Watch

in 2014Multichannel

marketingSoLoMo Customer loyalty x

Ad due dates are the 10th of the month prior

n Hot List: Four ways to optimize email performance

n Channel Integration: Email is the core of multichannel marketing

n Trend Watch: Industry insiders on the email trends to follow

A SUPPLEMENT TO

www.d

mnews.com

2012Essential Guide

EMAIL


Ideal marketIng mIxformulating the

Multichannel Marketing Customer Engagement Transaction+ =

*All Essential Guides, and our Oct issue will have bonus distribution at DMA Annual 2013


2012 Advertising Rates

Sponsored Promotion

Whitepaper of the Day

Hot List of the Day

Telemarketing

Deployment Rate

$5,680 $2,700 $2,150 Upon Request

CPL $50-$150

Print

lead generation

Display *Includes digital and iPad editions

Frequency Full Half Quarter

1x $8,880 $6,215 $3,555

3x $8,440 $5,905 $3,375

6x $7,995 $5,595 $3,195

12x $7,550 $5,280 $3,025

20% premium added to back cover position | 15% premium added to inside front and back cover positions | 10% premium added to all guaranteed run-of-book positions

Careers

Frequency

Full (includes 4 online job postings)

Half(includes 3 online job postings)

Quarter(includes 2 online job postings)

Eighth(includes 1 online job posting)

1x $6,215 $4,350 $2,490 $1,245

3x $5,905 $4,130 $2,365 $1,180

6x $5,280 $3,700 $2,115 $1,055

12x $4,970 $3,480 $1,990 $1,000

Source

Frequency 4 columns x 4" 4 columns x 3" 4 columns x 2" 4 columns x 1" 2 columns x 4" 2 columns x 3" 2 columns x 2" 2 columns x 1"

1x $1,155 $1,125 $1,090 $1,060 $580 $560 $545 $530

3x $1,100 $1,065 $1,040 $1,010 $545 $535 $520 $505

6x $975 $955 $925 $905 $490 $480 $460 $450

12x $925 $890 $870 $850 $460 $445 $435 $425

lead generating eventsVirtual Event

Keynote $12,500

Session $9,400

Booth $4,150

Webcast

Editorial $22,500

Collaborative $20,000

Partner $17,500

*All rates are net

eventsRoundtable

Sponsor $21,830

Caples

Session $12.5K-$15K

Reveal $13,800

*See Caples rate sheet for all opportunities


2012 Advertising Rates (cont’d)

Display

Frequency**Leaderboard(728x90)

Navigation Bar (980x30)

IMU(300x250)

Slim IMU(300x100)

1 month $2,975 $2,755 $2,425 $1,765

3 months $2,855 $2,645 $2,325 $1,690

6 months $2,740 $2,535 $2,230 $1,620

12 months $2,505 $2,315 $2,040 $1,485

CPM $100

Newsletters

FrequencyDirect Daily(728X90, txt link & logo)

Customer Intelligence (728X90, txt link & logo)

Digital Insider(728X90, txt link & logo)

Email Weekly (728X90, txt link & logo)

1 week $5,000 $2,150 $2,150 $2,150

2 weeks $4,750 $2,040 $2,040 $2,040

3 weeks $4,500 $1,935 $1,935 $1,935

4 weeks $4,250 $1,830 $1,830 $1,830

*Direct Daily deploys 5x a week, other newsletters deploy 1x a week

Online Directory

Option A Option B Option C

Annual Rate $1,260 $1,075 $860

Dmnewsjobs.com

FrequencyLeaderboard(728x90)

IMU(300x250)

Slim IMU(300x100)


1 month $1,210 $970 $725 $1,090

3 months $1,160 $930 $695 $1,045

6 months $1,115 $890 $670 $1,005

12 months $1,020 $815 $610 $920

Job Postings

30-day $285

60-day $485

Sponsorships

FrequencySector (728x90, 300x250 & 300x100)

Digital Edition(728x90)

iPad(320x50, 728x90 & 360x90)

Keyword(728x90)

Mobile(216x36)

1 month $6,870 $2,500 $1,500 $1,500 $550

3 months $6,310 $2,375 $1,425 $1,425 $525

6 months $5,740 $2,250 $1,350 $1,350 $495

12 months $5,225 $2,125 $1,275 $1,275 $470

digital

*All rates are net

**Ask about our special all inclusive

annual package

Interactive/Rich Media

Frequency Prestitial(640x480)

Page Peel (see specs)

Pushdown(980x418)

Skin(see specs)

1 day $1,500 $1,250 $1,000 $5,000

3 days $1,425 $1,190 $950 $4,500

6 days $1,350 $1,125 $900 $4,000

12 days $1,275 $1,060 $850 $3,500


Obtain the most targeted, integrated marketing candidates with Direct Marketing News Careers

solutions, both online and in print. Active and passive job seekers are arriving at dmnewsjobs.com

for the latest career information, people moves and the hottest job offerings. Direct Marketing

News provides the industry with a marketplace of jobs for marketing professionals across all levels

and sectors. Position your vacancy with the one brand sure to deliver!

Direct Marketing News Careers solutions include:

Monthly Edition Careers Section • Job Site Postings • Job Site Advertising • Job Postings in Direct Daily

Direct Marketing News Careers

Contact: Juwita Chavez | Tel: (646) 638-6176 | Email: [email protected]: 8th of the month priorOn the Web at www.dmnews.com

52 | December 2011 | www.dmnews.com

Careers

EXPERTADVICE

www.dmnews.com | December 2011 | 53

For an entrepreneur, company founder or Ceo, the ability to attract and hire stellar employees defines the poten-tial of your success. When I reviewed our biggest mistakes as a fast-growing startup, they seemed to be almost entirely centered around bad hiring decisions and investing in bad hires for too long. I used to interview people for functional competence and ability, basing decisions on prior accomplishments with an over-emphasis on past successes. My process today is very different.

people who have had successes in the past doing the same job are in many cases less likely to continue to score additional successes. However, those individuals with a demonstrated pattern of success who are trying something different have the potential to be great. people innately need new challenges.

an employee recently told me, “I have a great eye for spotting all-stars,” referencing a colleague with a deep and complete résumé of successful experiences and accomplishments. My reply to him: “Finding people who have already done something is easy. Spot-ting people who are about to do something huge — that is the talent required to encourage greatness.”

When I look for new people to join our mission, I focus on their core values and belief systems. We look for individuals who are deeply passionate about their work and careers. We also recruit people with a strong sense of self-awareness and commitment to personal improvement. If you’re aware of your strengths and weaknesses, then a commitment to improvement and passion are the paths to achieve anything. n

Seth Besmertnik, cofounder and CEO, Conductor

Don’t place too much emphasis on prospects’ past successes

George Hu was promoted to COO of Salesforce.com, a newly-created position. He previously served as EVP of platform, marketing and operations. Hu will be respon-sible for all shared operational functions.

Virginia Rometty was promoted to president and CEO of IBM Corp. She will retain her post as SVP and group executive for sales, marketing and strategy at the company until the appointment takes effect on Jan. 1.

Simon Fleming-Wood was appointed the first CMO of Pandora. Previously, he was VP of marketing at Cisco Systems’ Consumer Products business, which includes the Linksys and Flip Video brands.

Mike McKay was appointed partner and chief creative officer of Eleven. His past positions include executive creative director at BBDO San Francisco and creative chief of Saatchi & Saatchi Los Angeles.

Looking for a fulfilling, long–term relationship with someone who…

* Enjoys travel* Is an excellent communicator* Loves to spend time on the phone* Doesn’t miss the details* Is a great planner* Inspires commitment* Takes an interest in others* Is hard-working and honest

Only the truly qualified should apply…

No phone calls please.

I-Behavior is a KBM Group Company, and part of the WPP organization.

www.i-behavior.com

If you meet the criteria, we’d love to speak with you about positions on our Business Development and Account Management teams.

Send a resume and cover letter to:[email protected]

Fulfillment / Marketing Services Sales: Fully Integrated Printing & Relationship Marketing, Financial Services, or Healthcare Verticals a +. Base + Commission into 6 Figures.

Direct Mail / Commercial Print: Full Service Print Communications Co. Heatset Web, Sheetfed & Variable Data Capabilities. Base To $100 K + Commission. NYC / Tri-State Base.

Advertising / Direct Mail Sales: High End Market. Integrated Solutions Calling on Agencies, etc. Insurance, Banking, Technology Verticals. Cre-ative Sell, Market Strategy, Business Development. Exp. in an Agency A +. Leader in Industry. NYC/Tri-State. Base to $120 K + Commissions.

Direct Mail Production Sales: Wide Variety of Services and Products. Custom Produced on Web, Sheetfed, Digital & Jet Presses. From Non-Profit

to Corp. Materials. To $100 K Base Salary + Commission.

Insert Media Sales: NYC / Tri-State Based. Strong New Business Sales Exp. Required with a Solid Rolodex. To 6 Figure Base Salary + Incentives. Leader in Industry.

Direct Mail / Commercial Print Sales: Maryland Base. Full Color Web / Sheet Fed Capabilities. Salary + Commission into 6 Figures.

Direct Mail Production Solutions Sales: To $100 K + Comm.A Premier Provider of End-to-End Services. Must be Strong in Mailing Services and Lettershop Sales.

NYC / Tri-State. Fulfillment - Sales: Leading Marketing Services Co., Total Solutions. Strong Fulfillment, Direct Mail, Direct Mktg. Sales Exp.To $120 K + Comm. into 6 figures. NYC / NJ / CT / Tri-State Base.

Specialists since 1980 in the recruitment of Marketing Professionals

nationwide.

• Market Research

• Database Marketing

• Web/Marketing Analytics

• Marketing Management

212-545-8511 [email protected]

Director, Direct MarketingDirector, Web MarketingCustomer Acquisition ManagerEmail Marketing ManagerEuropean based international direct marketer of Mens, Womens and Childrens clothing will be establishing a US marketing presence in Boston. Our firm has been engaged to assist this “eco friendly” marketer to find these four key positions reporting to the Head of US Marketing. Contact Ken directly to be considered for one of these outstanding opportunities or visit our website for further details.

Contact Ken Malek ([email protected])215-579-2070 or fax 215-860-3498

• • •

Director, Direct Marketing/Advertising Directs Circulation Department of this $2.0 billion B2B direct marketer. Responsibilities include monitoring customer acquisition strategy and house file development, performance and execution. Oversees customer and prospect database development and procedures. Oversees and manages capital and operating budgets. Directs the strategy and execution of online advertising, email and direct mail campaigns. Analyzes business trends, catalog performance, customer files and product sales. Provide analysis and data support for other depart-ments including Customer Service, Merchandising, Creative and Opera-tions. Works with and negotiates contracts with list brokers and sources such as D&B, Infogroup and Experian. Responsible for address hygiene and accuracy of the Customer file. Salary commensurate with experience. Location one hour Northwest of Chicago. Oustanding benefits and culture.

List Processing Mgr/Dir Philadelphia based alternative electric co. seeks a talented and ambitious list management professional to lead all list pro-cessing functions. Responsibilities include managing the relationship with the co’s external list processing vendor initiating (RFPs) to source a new vendor if needed. The position will lead the list development and targeting to enable profitable acquisition marketing campaigns across channels in-cluding Telemarketing, Direct Mail and Direct Sales, set analytical priorities for compiling results data that will enable refined targeting for each sub-sequent campaign, and possess a working knowledge of analytical models and tools to possibly run some analysis independently. Outstanding work culture and competitive salary.

Contact Joe Dascola ([email protected])813-879-9676 or fax 215-860-3498

• • •VISIT OUR WEBSITE REGULARLY | WWW.KENMALEK.COM

KEN MALEK ASSOCIATES, INC. | BOX 383 YARDLEY, PA. 19067 (215) 579-2070

ROBLOR & ASSOCIATES, INC. We Recruit & Place Sales and Sales Management & Account Management

Professionals For Direct Marketing Service Providers Nationwide - Since 1994

Contact, in Confidence: Bob Nightingale, CPC [email protected] or fax 315-258-8313 Web Site: www.roblorinc.com

Integrate your multiple products, online events, newsletters and one-off orders in a consolidated database for

Access your database 24/7 for customer snapshots,

Depend innovative technical support. Our only business since 1986.

Explore the possibilities to build your brand with a

Contact Jane Giles at 845-267-3006 or [email protected] 120 North Route 9W, Congers NY 10920-1729 www.cambeywest.com

And, of course, dependable services for B2B and consumer periodicals – paid/controlled, print/electronic, ABC/BPA-audited.

Full Service Subscription

• • • •

Integrated Product DatabasesGatekeeping for Premium ContentEnewsletter ManagementSingle Copy Sales

pg53_Cambey&West_RESIZED.pdf 11/15/11 12:01:47 PM

Direct Marketing Executive

Leading consumer products company currently seeking a Direct Marketing Executive to join its existing direct

marketing staff. Successful candidate will possess proven experience in all facets of DRTV, including inbound telemarketing, media buying, commercial

production, Internet marketing and up sell development. Salary based on experience and qualifications.

E-mail resume in confidence to [email protected].

Direct Marketing News Licensing, Reprints & Eprints

Eprints:

• Direct Marketing News produces and delivers a ready-

to-use PDF of the article, which can include your company

logo and contact details.

• The purchasing company can host the PDF on its website,

send to clients/contacts via email, disk or on a CD.

• This option is ideal for email marketing and PR campaigns.

- Non-printable: $700

- Printable: $1700

Hard Copy Reprints:

• 4-color, 100 lb. stock

• Single sided

- Half Page: $1150

- Full Page: $1440

Full Marketing License:

• Eprints

• Hard Copy Reprints

• Marketing Collateral License

- Half Page: $1475

- Full Page: $2175

Video:

• Link to online video coverage

Rate: $2000

Plaque:

• 12” x 15” (Cherry, Oak, or Black Matte-base)

plaque with personalized engraving

• Includes proofing, formatting, production, and shipping

- Half Page: $790

- Full Page: $825

Marketing Collateral License:

• Use of DMN logo and editorial quotes

Rate: $650

Laminates: $45 (bulk pricing discounts available)

Counter card with Easel: $65

SPECIAL TRADE SHOW PACKAGE• Marketing Collateral License

• Laminates

• Counter Card with Easel

Rate: $765

Promote your coverage with Direct Marketing News’ custom reprints

Created with high standards and competitively priced, Direct Marketing

News articles can be reprinted in their original form or customized to meet

your specific requirements. Choose between reprints and e-prints (elec-

tronic PDFs) for a unique and cost-effective way to market your company,

services, and solutions. Use our eprints to elevate your profile and show-

case your coverage while driving traffic to your site. Reprints can be used

in handouts, media kits, mailings, and in corporate displays.

*All rates are net **Minimum 500 copies for Hard Copy Reprints



Direct Marketing News dmnews.com

Page Peel (see specs) Prestitial (640x480) Pushdown (980x418)


Leaderboard(728x90)

Skin (see specs)

Slim IMU (300x100)

IMU (300x250)

*Webstats: Omniture 2012 coverage

Page Views: 208,000 Visits : 127,000 Unique Visitors: 104,000

Contact information: Kerry Niessing, Account Executive646.638.6172 | [email protected]

Direct Marketing News Online Directory

Option A:100 word description, Logo, full contact information,

2 corporate asset downloads, Video, Social Media Links,

Editorial Links, Featured Listing on HomePage, Featured

listing channel page, featured in one week Direct Daily,

Featured as “Company of the Week” on our homepage

Option B:75 word description, Logo, Full contact info, 1 corporate

asset download, Social Media Links, Editorial Links,

featured listing on channel page, featured 1X in each of

our 3 specialized opt-in newsletters

Option C:25 word description, logo, full contact information, social

media links, editorial links, featured 1X in each of our 3

specialized opt-in newsletters

Main categories include: Agencies & Creative Services, Data Management &

Analytics, Digital Marketing, E-Commerce, Insert Media,

List Services, Marketing Services, Media, Printing, Mail

& Fulfillment, Research & Strategy

Be one click away from buying decisions of the thousands of marketing

professionals turning to the Direct Marketing News Online Directory every

day. With over 150 categories, stand out in the areas that best define your

capabilities and drive leads to your company.

3 Options Available!

Online Directory

Option A Option B Option C

Annual Rate $1,260 $1,075 $860


Direct Marketing News Mobile/iPad/Digital Edition Sponsor

Whether it’s an exclusive sponsorship of the digital edition, sponsorship of our app, or inclusion on our mobile optimized site, Direct Marketing News makes it easy for you to get exposure to marketers on the go!


Direct Marketing News Newsletters

Daily Insider Delivered Daily to over 35,000* direct, database & interactive

marketers. The must-read for marketers and their agencies

every business day for its breaking news coverage and expert

analysis on all aspects of integrated marketing. Widely quoted

by other news media and aggregators, this newsletter contains

a run-down of essential daily news as well as features, case

studies and analysis from the print edition.

Customer Intelligence Delivered each Thursday to over 22,700* interactive marketers.

An essential read, it is the primary source of database marketing

strategies which expand response levels, lower costs and in-

crease customer lifetime value. Regular coverage of new data-

base solutions, services, suppliers, and whitepapers make this

an indispensable resource for direct and database marketers.

Email Weekly Delivered each Wednesday to over 20,900* email marketers.

The primary source of original news, expert views, case studies,

best practices and tips on the ever-changing practice of email

marketing. Find out how to get the most out of your email

marketing, and how to navigate the regulatory environment

while getting the best return on your investment.

Digital Insider Delivered each Tuesday to over 20,400* online marketers,

e-commerce professionals and digital marketing service provid-

ers. Digital Insider provides the latest industry news, enlightening

case studies, and tip and insights from experts on how digital

technology is changing commerce and marketing practices.

The following editorial e-Newsletters are published by Direct Marketing News and are available for sponsorship:

*Omniture 2012 coverage


Direct Marketing News Lead Generation

Whitepaper of the Day Delivered Daily to over 34,000* direct, database & interactive mar-

keters. This broadcast service enables suppliers and research firms

to announce whitepapers, best practice guidelines, research results

and other free literature in all sectors of integrated marketing.

Hot List of the Day Delivered daily to 15,000* direct, database & interactive market-

ers; single sponsored daily HTML e-mail blast to eager subscri-

bers. These direct marketers want to stay informed on what’s new

in response, compiled, postal and e-mail lists in this popular service

which showcases one new mailing list every business day. Detailed

info on each list and where to get it make this an invaluable resource

for mailing professionals.

Sponsored Promotion Email Blast Delivered on Demand to over 36,000* marketers. Sponsorships

available for e-mail blast of special client promotions sent to

Direct Marketing News subscriber base. Promotion examples

include, but are not limited to: Webcasts, Trade Show Exhibition,

Special Announcements, New Product Launches, Advertisements,

Anniversaries, New Business wins, and Congratulatory messages.

TelemarketingOur telemarketing program utilizes our year-round circulation

requalification efforts to target the most customized lead requests.

Add proprietary questions to our ongoing circulation efforts to

ensure you are only receiving what YOU deem an acceptable

marketing or sales ready lead.

You want sales leads? We have multiple ways to deliver them. Don’t pick

just one – ask about our content syndication program which will utilize all

appropriate Lead Generation products to guarantee you the most qualified,

up-to-date, sales and/or marketing ready leads.

*Omniture 2012 coverage


Direct Marketing News Lead Generating Events

• Bridging the gap between customer data sources to

create a holistic view of the customer

• Analyzing transactional and behavioral data, as well

as customer sentiment to improve the e-commerce

experience, from campaign to landing page to checkout

• Using customer data to increase customer retention and

bolster customer loyalty

• Harnessing predictive analytics to anticipate customers’

needs and take the next best action

• Determining what technologies are required to support

these efforts and how to optimize them

Sign up today to get the insight you need to capture

customers’ attention and inspire them to act—measurably

improving marketing performance as a result.

Customer Data That Delivers: A Direct Marketing News Virtual Event

Accessing data is easy. Gathering the right data, deciph-

ering it to uncover useful insight, and then taking swift

action on that information is where the challenges lie.

Join Direct Marketing News for a one-day virtual conf-

erence to learn how to overcome those obstacles and

use customer data to increase marketing performance,

profitability, and customer engagement. A selection of

instructional sessions and moderated discussions will

examine such topics as:

• Deciding which data to collect and which to ignore,

as well as aligning your data strategy with your

marketing objectives

• Using relevant, contextual customer data to ensure

that marketing communications are engaging, targeted,

and consistent across channels and interaction points

WHO: Estimated 2,000 marketing decision makers

WHAT: An online event to foster live, interactive dialogue between marketers & sponsors

Marketers who take a “right data, right time, right action” approach can improve marketing performance and increase customer value.


Direct Marketing News Lead Generating Events

Direct Marketing News webcasts are an author-

itative and interactive marketing opportunity

for advertisers, allowing you to communicate

thought leadership to a captive audience. Led

by a senior editor, webcasts feature the most

respected marketing executives. Sponsoring a

webcast develops leads culled from the Direct

Marketing News audience in an educational and

informative atmosphere. We offer three exclu-

sive webcast sponsorship packages to effec-

tively meet your objectives: Editorial, Collab-

orative, and Partner.

FormatContentcreation

ModeratorSpeakerrecruitment

Sponsor speaking opportunity

Control of content

Registration generation/promotion

Available on demand for 12 months

Option to purchase webcast file

Receive full list of registrants/attendees post event

Personal-ized link to promote and host on demand

Editorial DMN DMN DMNSponsor has 10 minutes at the end of Q&A

DMN DMN Yes Yes Yes Yes

CollaborativeDMN & Sponsor

DMNDMN & Sponsor

Sponsor speaks on panel

DMN & Sponsor

DMN Yes Yes Yes Yes

Partner Sponsor DMN SponsorSponsor speaks on panel

Sponsor DMN Yes Yes Yes Yes


Direct Marketing News Roundtable Sponsorship

The roundtables bring together marketers to discuss important

issues and relevant topics of concern to all marketing executives.

The eight to 12 roundtable participants will include 50% client

side marketers and high-level thought leaders.

For the sponsor company this is an outstanding opportunity to:• Demonstrate expertise• Deliver insight• Share thought leadership

Before the Event: Inclusion within promotional activities leading

up to the event. Invites for attendance include mention of sponsor.

Sponsor can suggest prospectives and clients they would like pres-

ent, but final decision will be made by Direct Marketing News editors.

During the Event: Sponsor to attend and participate

in closed door roundtable with one seat at the table.

After the Event: Full page display advertisement for sponsor to

appear in Direct Marketing News’ print edition, aligned with round-

table editorial. Podcast featuring edited commentary discussing

roundtable. Online branding ad along side podcast. Podcast will be

archived and available for viewing on DMNews.com.

Direct Marketing News’ highly successful Roundtable Series for 2012 will address a wide range of topics critical to marketers, including:

Consumer privacy • E-mail marketing • Lead generation • Analytics

and measurement • Segmentation and testing • E-commerce •

Social media • Mobile marketing • Search marketing

DMN Roundtable Terms & Conditions: Video taping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the roundtable discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date


Caples Awards

The 2012 Caples Awards has evolved. Brace yourself for a new experience.

For 35 years the Caples Awards has celebrated creative solutions to

the toughest marketing problems, as well as the people behind those

solutions. Every year creative directors from around the world gather

in New York to pore through entries looking for inspiring, innovative,

and courageous marketing ideas.

This year we’re modernizing the entire awards program into a

three-day festival of collaboration and shared wisdom in New York.

Judging for the awards will be held on December 4 and 5 followed by

a day of conference sessions (Caples Courageous Creative Summit)

and the awards presentation/cocktail party (Caples Reveal).

In the inaugural, day-long Caples Courageous Creative Summit,

creative leaders, agency champions, and visionary clients will come

together to share their secrets and warnings about what it takes to

do what others wouldn’t dare to do. It will feature conversations to

enrich and inspire the creative minds of marketing’s top leaders and

emerging stars. We will host challenging sessions on provocative

topics that will help push the limits of what marketing can do across

channels and geographies. Top global creative directors and market-

ers will share their insights and strategies for helping clients take new

leaps into unfamiliar terrain.

At the Caples Reveal more than 200 creative professionals and

marketing executives will be in attendance to help reveal the 2012

winners. All of the winning work will be on display, wine will flow, food

will be served and 2012’s best work will be celebrated.

Be a part of the Caples experience.

Courageous Creative SummitThursday Dec. 6, 9AM - 5:30PM

RevealThursday Dec. 6, 6PM - 10PM

THURSDAY, DECEMBER 6, 2012 • 82MERCER • 503 – 511 BROADWAY PH, NEW YORK

REVEALThe

CREATIVESUMMIT

The Courageous

Caples Awards


1. Case Histories of Being Courageous (75 minutes) Over the past 35 years, Caples has created the single best

repository of creative solutions to marketing problems ever

gathered. This panel discussion will feature three Caples-

winning case studies; brands that have stood up to the

competition—in the Awards and in the marketplace—and

have emerged victorious. In this frank and open dialogue, the

award-winning leaders who took the bold risks necessary to

innovate will share the stories behind the stories, explain how

to zag when everyone else zigs, and reveal their strategies for

the future of the brand.

2. The Courageous Short List (45 minutes)Three members of the 2012 Caples Jury will share and discuss

the short-list candidates of the Courageous Client category,

why they were selected, and what they honestly think of them.

A Q&A session will follow.

3. Agile Creativity (1 hour) Attaining truly innovative creativity requires agility. In this pre-

sentation Torrence Boone will reveal how agile creativity leads

to better ideas that break the mold.


REVEALThe

CREATIVESUMMIT

The Courageous

Caples Awards

Sponsor a custom session and shape the content with your chosen speakers!

1. No Guts. No Glory: A client’s perspective on breaking the rules (45 minutes) Everyone always showers praise on agencies for the brilliant

ideas, but without the right client partner, those ideas will

never see the light of day. In this session, we’ll hear from a

leading brand marketer who not only recognized a great idea,

they made it happen. And they’ll talk about why it’s important

for clients to be fearless every now and again. A Q&A session

will follow.

2. It Takes a Village to Be Courageous (45 minutes) In this dynamic session, an integrated agency team—account

executive, planner, creative, technology, etc.—will examine the

power of partnership in getting an uncomfortable idea out the

door and into the marketplace.

3. Portfolio review: Judging tomorrow’s judges (15 minutes intervals over lunch) Our esteemed judging jury is in search of the brave; the next

generation of big-thinking game changers. A select number of

students will have an opportunity to have their portfolios pro-

fessionally and candidly critiqued by members of the illustrious

Caples jury. The judges will provide 15 minutes of clear feed-

back and practical pointers in individual, one-to-one conversa-

tions. Space is limited, so students will have to register before-

hand and will be accepted on a first-come, first-served basis.

4. Only the Brave WinCourageous marketing is innovative marketing, and innovation

today is happening across channels. In this session the panel-

ists will discuss what it takes to create a successful, cohesive

multichannel marketing campaign. From channel selection to

creative elements, from QR codes to customer data, what are

the considerations for blending traditional and digital while

maintaining the consistency of branding, design, and customer

experience across of the customer interaction points that mar-

keters influence? How do you balance risk taking and results?

Our panelists will explain how as they share stories of their

multichannel marketing successes.

Sponsor an editorial session and align your firm

with challenging, important content about what

drives brands to take creative risks and achieve

superior results. Moderated by leading global

creative directors, these sessions are geared to-

wards helping marketers achieve spectacular re-

sults and work effectively with creative partners.

Caples Courageous Creative Summit –Editorial & Custom Session Opportunities


1. Session Sponsorships $12.5K-$15K

n Choice to add ‘Reveal’

Sponsorship for $8.8K

a. Editorial Session @ $15K —

#1, #2, #6

b. Custom Session @ $12.5K —

#3, #4, #5*, #7

n Six (6) tickets to sessions

n Branding including logo on caples.

org and logo on Caples ads,

promotional emails

*The Portfolio Review(#5) will cost $17.5K

and include that days lunch sponsorship

2. Thurs Dec 6 Awards party —

Exclusive — $17.5K

n ‘Reveal’ Sponsorship

n Photo booth

n Champagne bottle to winners

n Signature Cocktail

3. Cocktails/Happy Hour

sponsorship/s — $16.3K

Mon Dec 3 or Wed Dec 5

n ‘Reveal’ Sponsorship

n Signature Cocktail

n Toast to address attendees

4. Refreshment Stand — $16.3K

n ‘Reveal’ sponsorship

n Counter card sitting at drink

station/s with sponsor branding/

messaging and into the marketplace.

5. Coat Check — $16.3K

n ‘Reveal’ sponsorship

n Counter card sitting at coat check

with sponsor branding/messaging

n Coat check staff can wear

company logo

6. Breakfast and/or Lunch

sponsored first and/or second day —

$15k per meal

n Includes six (6) tickets to sessions

n Counter card by food with

sponsor logo

n Goody Bag inclusion

7. ‘Reveal’ Sponsorship — $13.8K

n Six (6) Tickets to attend Reveal

only (not sessions)

n Gobo or branding on high table

n Insertion of one piece of collateral

in goody bag

n Branding including logo on caples.

org, and logo on Caples ads,

promotional emails

n Ad page in iPad Caples Showcase

8. Sneak Preview of work from

5p-545p on Thurs Dec 6 — $7,100

n Private 45 minute tour of displayed

work in advance of ‘Reveal’

n Led by Editor-in-Chief and a Cre-

ative Committee member of Caples,

with conversation and explanations

behind finalist’s work.

n Six (6) tickets for private tour and

‘Reveal’

9. Caples Showcase

Several options for the Caples

Showcase including:

n iPad display ad units — $5k for

exclusive or $1.5K each up to 3

companies

n iPad Ad hoc ad buy — $6.5K

per page

n Digital edition exclusive sponsorship

— $2.5K per list (Caples attendees,

digital edition subs, etc)

n Logo on flash drive of Caples

Showcase — see rep for pricing

n Mailed to all entrants

n Extra custom mailings to DMN

subscribers

n Extra flash drives for sponsors’ use

10. Goody Bag collateral (handed to

attendees of Caples Awards) — $1k

n One branded item

Caples Awards Sponsorship OpportunitiesSessions: 8am-5pm • Reveal begins at 6pm


REVEALThe

CREATIVESUMMIT

The Courageous

Caples Awards

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