Direct Marketing Online

Hristo Radichev

Marketing Innovation Forum, Sofia, 30.10.2009

The Book. The Story.

Direct Marketing

Direct Marketing Online

VS.

Some stuff offered via direct marketing online

Customers/ Database

� How to gather new names?

� Legal issues

� Why we don’t need only orders?

� Why segmentation matters?

� Why testing is SO important?

� How to test?

� Results

Testing

Landing page test

(+30%)

Banner

Banner tests

1285 518440

196 3745

How?

� E-mail & eDM (efforts)

� Banners & eDM

� Online catalogues

� Viral campaigns

� Newsletters

� Online contests

� Customer service

The Most Important within a Minute

� Database / Segmentation

� Tests

� Tools

Contacts

Hristo Radichev

E-mail: Hristo.Radichev@mail.bg

Phone: 0899 898 595 / 0886 798 067

LinkedIn

Facebook

Useful Links

� http://www.email-marketing-reports.com/iland/

� http://www.slideshare.net/Konx_Ompax/direct-mail-tips

� http://www.bizzia.com/brandcurve/what-is-viral-marketing-and-branding/

� http://www.nakedwines.com/

� http://draytonbird.com/Free_Marketing_Library/Direct_Mail_Advice