direct / online marketing 17. marketing strategy in the digital age - e-business: uses electronic...
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Direct / Online marketing
17
Marketing Strategy in the Digital Age
- E-business: uses electronic means and platforms to conduct business.
Marketing Strategy in the Digital Age
- E-commerce:facilitates the sale of products and services by electronic means.
Marketing Strategy in the Digital Age
- E-marketing: - Includes efforts that inform, communicate, promote, and sell products and services over the Internet.
Direct MarketingThe fastest growing form of marketing
Benefits to buyersCONVENIENT
EASY/PRIVATE
WEALTH OF PRODUCTS
INFORMATION
INTERACTIVE
IMMEDIATE
Benefits to sellersLOW COST
EFFICIENT
SPEEDY
IMPROVED EFFICIENCIES
FLEXIBILITY
ACCESS TO BUYERS
Face to face selling
Direct mail
Catalogs
Telemarketing
Direct response TV
Kiosks
Digital technologies
Online marketing
Forms of Direct Marketing
Direct mail
Catalogs
TeleMarketing
Direct response TV
Kiosk marketing
Online Marketing
CLICK ONLY
CLICK AND MORTAR
Online marketing domainsConsumers
TargetedBusiness Buyers
Targeted
Initiated by Consumers
Initiated by Business
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
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