hot trends with marketing automation software platforms
TRANSCRIPT
Hot Trends with Marketing
Automation Software Platforms
To take full advantage of the latest marketing trends, consider implementing a marketing automation software platform that is prepared to use the most current trends plus any future innovations for the marketing professional.
The best automation software is built on a foundation that allows seamless integration with state of the art products plus an easy-to-use front-end interface designed specifically for marketing professionals.
The Hottest Marketing Trends
Below are some of the most exciting trends in the marketing industry today. There is much more on the horizon, so the savvy professionals know to use a marketing automation software platform to take advantage of these opportunities:• Location tracking – as more users shop via
their smart phones, laptops or tablets, finding location information can be extremely valuable. By tracking the location of visitors and customers you can tailor the experience in a more meaningful way.
For example if a beauty company is promoting skin care products, knowing that many potential clients are in a dry dessert climate could help them to market and increase conversions. The right automation solution will not only gather geo-location information, but it will also validate the information using industry-standard tools.
• Customer Service through multiple channels – offering choices for your customers is always a good option. For customer service, providing the choice of click to chat, email or phone gives your customer a more personalized experience based on their preferences. This also provides a great opportunity to upsell or save a sale.
• Instructional content – most marketers already know that content is essential for online success. One of the hottest trends is providing “how to” information. Step by step guides and insightful blogs will present your business as an authoritative source while also increasing customer loyalty and conversion rates. The best marketing automation software platform will allow you to create titillating content that can be deployed to multiple websites including your business pages, brand pages, and affiliate microsites.
• Feedback and VOC – creating a personalized experience for your customers is a great way to cultivate loyalty and ongoing sales. Including methods for gathering feedback and voice of the customer (VOC) input, you can better understand what your target audience is seeking and find ways to improve the overall experience not just for current customers but for future potential customers. The best marketing automation solutions will augment the VOC information behind the scenes with heatmap analysis showing what areas of your web pages are ignored and which areas draw the most attention.
Also special features such as exit pop and exit intent can help visitors to receive a last-minute offer when they appear to be leaving the page. This can help you capture the sale and improve the customer experience.
• Online and In-Store – the blending of traditional marketing and online marketing is becoming one of the most successful strategies. The right marketing solution will enable this blending without creating a lot of redundant work. For example you should be able to leverage printing mailings with a Q code for quick scanning so the user’s smart phone routes directly to the right marketing page.
Also the best software will be able to connect traditional sales along with online visits or views, so your contact lists for email or follow up offers is clean and accurate.
The Best Platform for the Hottest Trends
Fyoosion is the premier marketing automation software platform that is designed to handle the latest advances in marketing innovation while providing very simple screens and seamless integration so your work is completed in just a few clicks instead of hours of redundant efforts. Get on the latest trends with the Fyoosion solution.
