directimedia - one to one communication
DESCRIPTION
Presentation of Directimedia's One to One Communication services and products.TRANSCRIPT
Specialists in One to One Communication
One to One Communication is based in Digital Colour Printing Tecnology
Digital Colour Printing
Xerox iGen3 110
Advantages
Colour – increases learning, memory and response rate
Quickness – reduces time to market
Flexibility – wide range of supports and formats
Print on Demand – no need for stock
Low Costs – for short run jobs
Digital Color Printing
Variable Data Printing
Text and Images
The Power of Colour
Advantages
Perception and Understanding
Communicate and Sell Ideas
Invoice Payment
Learnign and Memory
Source: CAP Ventures
78%
70%
0%
Aumenta oReconhecimento
Melhora aTomada de
Decisão
Efectividade da Cor
+ 80%
+ 88%
+ 30%
+ 55 a 78%
The Power of Relevance
44%
45%
135%
500%
0%
Adding Name
Adding Colour
Adding Personatizationand Colour
Adding RelevateContent
Increase in Responce
Source: Romano & Broudy
Static vs One to One Communication
Adding relevance boosts response up to 500% when compared with an static mailing
The Struggle For Attention
These days we are bombarded with advertising messages
One to One Communication
With One to One Communication its possible to get our message to our Client because of the relevant content
Direct Marketing
Campanhas de Fidelização
Cross-Selling
Up-Selling
Web Integration
Cross-Media
Web to Print
Trans-Promo
Mailings
Personalization
Trans-Promo
Web Integration
Web to Print
Web
Cross-Media
One to One Communication
Estrada de Queluz, 91
2794-101 Carnaxide
Portugal
Tel.: +351 21 434 37 80
Fax: +351 21 434 37 89
www.directimedia.pt
Specialists in One to One Communication