Download - Directimedia - One To One Communication
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Specialists in One to One Communication
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One to One Communication is based in Digital Colour Printing Tecnology
Digital Colour Printing
Xerox iGen3 110
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Advantages
Colour – increases learning, memory and response rate
Quickness – reduces time to market
Flexibility – wide range of supports and formats
Print on Demand – no need for stock
Low Costs – for short run jobs
Digital Color Printing
Variable Data Printing
Text and Images
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The Power of Colour
Advantages
Perception and Understanding
Communicate and Sell Ideas
Invoice Payment
Learnign and Memory
Source: CAP Ventures
78%
70%
0%
Aumenta oReconhecimento
Melhora aTomada de
Decisão
Efectividade da Cor
+ 80%
+ 88%
+ 30%
+ 55 a 78%
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The Power of Relevance
44%
45%
135%
500%
0%
Adding Name
Adding Colour
Adding Personatizationand Colour
Adding RelevateContent
Increase in Responce
Source: Romano & Broudy
Static vs One to One Communication
Adding relevance boosts response up to 500% when compared with an static mailing
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The Struggle For Attention
These days we are bombarded with advertising messages
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One to One Communication
With One to One Communication its possible to get our message to our Client because of the relevant content
Direct Marketing
Campanhas de Fidelização
Cross-Selling
Up-Selling
Web Integration
Cross-Media
Web to Print
Trans-Promo
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Mailings
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Personalization
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Trans-Promo
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Web Integration
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Web to Print
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Web
Cross-Media
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One to One Communication
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Estrada de Queluz, 91
2794-101 Carnaxide
Portugal
Tel.: +351 21 434 37 80
Fax: +351 21 434 37 89
www.directimedia.pt
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Specialists in One to One Communication