2Creating a personal brand identity

3The value of Discover U

4About the workshop | Contact

High Dive presents

How To CreATe A PersonAl BrAnD IDenTITy

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DISCOVER U

Creating a Personal Brand Identity

The last time you selected an MP3 player, how much did Apple’s brand

play into the decision? Or what about the last car you purchased, or

hotel you selected for a business trip or vacation? In a world of parody,

massive competition, and information overload, a company’s brand—

and your personal brand—is more important than ever.

Why brand yourself?with a strong brand identity, people will remember you just as they remember the iPod,

a beloved automobile or a 4-star hotel. The brand identity of you and your business is one

and the same. Does it need energizing?

People like Donald Trump, Michael Jordan and oprah are living proof of personal brand

equity and have mastered the art better than most. even if you can’t dunk a basketball or

shout “your’re Fired,” you have unique and compelling talents to offer the world and use

to your advantage. you may simply need to understand and showcase your brand image to

others more effectively.

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The Value of Discover UFor years, High Dive has provided companies with tools they need to succeed, by building memorable brands and creating

targeted marketing plans to drive revenue generation. Most recently, our Brand “Discovery” workshop was refined for

an executive speakers’ engagement at the University of Idaho. well-received by students, we have decided to expand the

workshop for individuals interested in building a compelling identity.

High Dive’s Discover U is a half day workshop which integrates research techniques and branding strategies to help you

create a personal brand identity. By incorporating the same methodologies we have used in building and managing multi-

million dollar brand identities at the corporate level, you will:

Identify your ideal client

Create a targeted prospect list

Create memorable, emotional messages to

describe yourself

Create your personal elevator pitch

Develop a personal positioning statement

Develop a brand building plan, targeted to an audience

that is ready to hear your message

examine the competition, so you can

stand out from the pack

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About the Workshop FacilitatorMelinda neely began her marketing career in the northeast, managing multi-million consumer

brands such as Dimetapp Cold & Flu Medicine, welch’s Grape Juice and Polaroid Instant Film.

she moved to seattle to work at the corporate headquarters of starbucks, then served on the

executive teams of two technology companies, one which she helped take public. she also served

as an adjunct professor at seattle University, teaching “Introduction to Marketing” and “Business

Communications.”

Melinda launched High Dive in 2000, and has since built a customer base which includes Microsoft,

HTC, University of Idaho, Mariel’s Kitchen, Affinity Global services and Idaho Banking Company.

Melinda holds a Master of Business Administration from the College of william and Mary and a

Bachelor of science in Public Health from the University of north Carolina at Chapel Hill. she was

born and raised in nashville, Tennessee.

Testimonials

“we were impressed with

Melinda’s energy and enthusiasm

and message of branding

importance. she talked to the

students, helping many of them

think more about how they

approach interviewing and their

work.”

Jeff Bailey, Ph.D.

Professor of Management

and Human resources,

University of Idaho College

of Business

“High Dive did such a great job

driving our branding efforts

at HTC, I hired them again

when I moved to Affinity

Global. Their discovery process

helps companies identify core

strengths and key differentiators

to best capture mind share and

revenues among customers,

including messages, positioning

and personality attributes.”

Todd Achilles

VP Business Development,

Affinity Global services

Please contact High Dive at 208.331.2609 to learn more

about the Personal Branding Workshop and upcoming

workshop dates. Space is limited.

Read more about the workshop at blog.highdive.net.

Thank you!