Download - Discover U
2Creating a personal brand identity
3The value of Discover U
4About the workshop | Contact
High Dive presents
How To CreATe A PersonAl BrAnD IDenTITy
highdive.net | 2
DISCOVER U
Creating a Personal Brand Identity
The last time you selected an MP3 player, how much did Apple’s brand
play into the decision? Or what about the last car you purchased, or
hotel you selected for a business trip or vacation? In a world of parody,
massive competition, and information overload, a company’s brand—
and your personal brand—is more important than ever.
Why brand yourself?with a strong brand identity, people will remember you just as they remember the iPod,
a beloved automobile or a 4-star hotel. The brand identity of you and your business is one
and the same. Does it need energizing?
People like Donald Trump, Michael Jordan and oprah are living proof of personal brand
equity and have mastered the art better than most. even if you can’t dunk a basketball or
shout “your’re Fired,” you have unique and compelling talents to offer the world and use
to your advantage. you may simply need to understand and showcase your brand image to
others more effectively.
highdive.net | 3
The Value of Discover UFor years, High Dive has provided companies with tools they need to succeed, by building memorable brands and creating
targeted marketing plans to drive revenue generation. Most recently, our Brand “Discovery” workshop was refined for
an executive speakers’ engagement at the University of Idaho. well-received by students, we have decided to expand the
workshop for individuals interested in building a compelling identity.
High Dive’s Discover U is a half day workshop which integrates research techniques and branding strategies to help you
create a personal brand identity. By incorporating the same methodologies we have used in building and managing multi-
million dollar brand identities at the corporate level, you will:
Identify your ideal client
Create a targeted prospect list
Create memorable, emotional messages to
describe yourself
Create your personal elevator pitch
Develop a personal positioning statement
Develop a brand building plan, targeted to an audience
that is ready to hear your message
examine the competition, so you can
stand out from the pack
highdive.net | 4
About the Workshop FacilitatorMelinda neely began her marketing career in the northeast, managing multi-million consumer
brands such as Dimetapp Cold & Flu Medicine, welch’s Grape Juice and Polaroid Instant Film.
she moved to seattle to work at the corporate headquarters of starbucks, then served on the
executive teams of two technology companies, one which she helped take public. she also served
as an adjunct professor at seattle University, teaching “Introduction to Marketing” and “Business
Communications.”
Melinda launched High Dive in 2000, and has since built a customer base which includes Microsoft,
HTC, University of Idaho, Mariel’s Kitchen, Affinity Global services and Idaho Banking Company.
Melinda holds a Master of Business Administration from the College of william and Mary and a
Bachelor of science in Public Health from the University of north Carolina at Chapel Hill. she was
born and raised in nashville, Tennessee.
Testimonials
“we were impressed with
Melinda’s energy and enthusiasm
and message of branding
importance. she talked to the
students, helping many of them
think more about how they
approach interviewing and their
work.”
Jeff Bailey, Ph.D.
Professor of Management
and Human resources,
University of Idaho College
of Business
“High Dive did such a great job
driving our branding efforts
at HTC, I hired them again
when I moved to Affinity
Global. Their discovery process
helps companies identify core
strengths and key differentiators
to best capture mind share and
revenues among customers,
including messages, positioning
and personality attributes.”
Todd Achilles
VP Business Development,
Affinity Global services
Please contact High Dive at 208.331.2609 to learn more
about the Personal Branding Workshop and upcoming
workshop dates. Space is limited.
Read more about the workshop at blog.highdive.net.
Thank you!