Discovery Communications, the world’s #1 nonfiction media company, and Spredfast partnered to create engaging social experiences across the network both online and on-air. Integrating across 16 shows and specials, Discovery Communications successfully amplified social buzz, drove traffic and viewership, and provided fans with an opportunity to connect and interact with the programming in real-time. As a result of their social success, Discovery Communications will produce 100 hours of live, on-air social media integrations this year.

Case Study

1

Live, On-Air Social Integration Produced up to Nine Times the Volume of Twitter Conversation

Case Study

Objectives: • Amplify social buzz to ensure season-long momentum and engagement with the

network, shows, and talent before, during, and after premieres/seasons

• Drive traffic and new viewers to Discovery's TV shows and online sites

• Create more enjoyable, addetive experiences for the viewer by including authentic, earned content across media channels

• Provide a deeper opportunity for viewers to connect and interact with programming in real-time

2

Strategy: Network-wide, Discovery Communications leveraged Spredfast's technology and services to create digital experiences both online and on-air. Seamlessly integrating across 16 shows and specials, Discovery Communications has delivered live, on-air social integrations for Discovery’s After the Catch, Amish Mafia, The Bait, Chopper Live, Fast ‘N Loud, Gold Rush, Gold Rush Live, Moonshiners, Mythbusters, Porter Ridge, Shark Week, Skywire Live and Tickle and TLC’s Next Great Baker, Four Weddings, and Craft Wars.

Additionally, they built flock-to-unlock experiences to drive buzz around Science’s Firefly and TLC’s Here Comes Honey Boo Boo. With their Spredfast partnership, Discovery has been able to integrate social into their broadcast chain, producing socially integrated events more frequently and efficiently.

3

Want to Learn More?Visit us at spredfast.com or email us at info@spredfast.com

Skywire Live Results: Sharkweek Results:

Trended worldwide in 405 geographies

Each premiere occupied Trending Topics on Twitter in 11 countries

Generated over 1.25 million Tweets in a 24-hour period

Increase in Twitter activity over the previous year

Of all social media comments on TV that day

Straight hours of showcased fan Tweets

Most social show across broadcast and cable in the US

The most social TV program across broadcast and cable for the week of July 29-August 4

405 11

63%

71%

#1 #1

Case Study

1.25 M I L L I O N

20

Tightrope walker Nix Wallenda made history as the first person to ever cross over the Grand Canyon. As Discovery’s highest-rated live event, the show generated over 1.3 million Tweets, driving it to become the #1 most social show across broadcast and cable in the United States.

During Discovery Channel’s 26th annual Shark Week, social media frenzy was at an all-time high. With 20 hours of broadcasted social media integrations, this year’s Shark Week drove unprecedented engagement with a 63% increase in Twitter activity over the previous year.