disi meeting october 24, 2013 agenda packet

7/27/2019 DISI Meeting October 24, 2013 Agenda Packet

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388 19th Street Oakland, California 94612

DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530

Downtown Oakland Association/Lake Merritt-Uptown District Association

Special meeting of the District Identity & Streetscape Improvement (D.I.S.I.) Committee

October 24, 2013 11:00 a.m. - CBD Conference Room - 388 19 th Street

Amended Agenda

1. Introductions

2. Public comment and announcements

3. Approval of the minutes of September 26, 2013 Meeting Action Item

4. Discussion of Ruth Miller Proposal for Auto Row Banner design Action Item

5. Staff Updates:

Retail Shopping Guide

DTO Arts Proposal

Latham/Franklin Square Projects

6. Gallen.Neilly & Associates Public Relations Update

7. Warriors Fan Fest sponsorship presentation Chris Pastena Action Item

8. Other

9. Adjournment


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Downtown Oakland Association/Lake Merritt-Uptown District AssociationDistrict Identity and Streetscape Improvement (D.I.S.I.) Committee Meeting

Minutes of September 26, 2013 11:00 a.m. - CBD Conference Room - 388 19th Street

Present: Andrea Kirkpatrick, Sara May, Chris Curtis, Jesse Nelson, CJ Hirschfield,Drew McGowan, Maeven McGovern, Laurie Cooperman-Rosen (byphone)

Excused Absence:

Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator,Tori Decker/Office and Operations Manager

PR Consultants: Nancy Amaral/Gallen.Neilly

Guests: Angelica Tavella/Oakland Drops Beats, Issabella Shields/The Great Wall ofOakland, Kari Marboe/Block Gallery, Lacey Haslam/Block Gallery

Discussions held and decisions made by the DISI Committee

Subject Discussion Action?Introductions Andrew Jones called the meeting to order at

10:58 a.m.Public comment andannouncements

Laurie reported that there was a small fire

outside of her building when someone dropped

a lit cigarette in a pile of leave. There was no

property damage.

Approval of theminutes of August 22,2013 meeting

The minutes of the August 22, 2013 meeting

were presented for review.

Drew motion and Laurieseconded the motion toapprove the minutes ofAugust 22, 2013.Maeven abstained. Themotion was approved.

Discussion of FDBK

proposal

Andrew introduced the FDBK proposal and

explained that staff wants to utilize FDBK toengage with stakeholder and the greater

community. FDBK has a unique and accessible

platform to run surveys. The proposal offers 10

surveys for a total of $1,000. Andrew noted that

we have already launched 3 surveys and Tori

reported that FDBK is a very responsive group

with immediate turnaround. The 3 surveys

launched include 2 property owner surveys, 1

per district which was focused on CBD services.

The third survey was to gather the community

feedback on Latham Square. The survey link is

Chris moved and

Andrea seconded themotion to approve a$1,000 allocation to fundthe FDBK proposal. Themotion was approvedunanimously.


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posted on the website and on-site signage.

Andrew noted that if the districts receive the

permit for Franklin Square, the next survey we

publish would be to gather the public opinionon the new public space.

Authorization to usePublic SpaceDevelopment lineitems funds forLatham Squareopening and signage

Andrew noted that the Latham Square Grand

Opening is scheduled for October 12th and will

feature live music and pop-up vendors curated

by popuphood. Tori noted that no money has

been spent from the Public Space

Development line item in 2013. She also

reported that staff would like to use up to

$1,500 dollars toward the Grand Opening and

$300 to post signage outlining the rules and

regulations of the space as well as featuring the

FDBK survey. CJ asked what the reaction toLatham Square has been so far and Andrew

reported that reactions have been mixed and

concerns are focused on the citys ability to

maintain the space especially related to safety

and loitering issues and the street closure which

blocks street access from Telegraph Avenue to

several buildings in the area. Andrew noted

that all CBD funds are concentrated in the

permanent space at Latham Square, and not

in the street closure area. There was discussion

of the impact of the space on the area so far.

Jesse asked what specifically the money for the

Grand Opening will be spent on. Andrewstated that he will be purchasing food,

advertising, a live band, some equipment

rentals such as a stage and sound equipment.

It was clarified that we have already funded

popuphood for promotion and vendor curation

at Latham Square and their work for the grand

opening is funded from that money.

Sara moved and Jesseseconded the motion toapprove the use of$1500.00 for the LathamSquare grand openingand signage from thepublic spacedevelopment line item.The motion wasapproved unanimously.

Staff Updates:- Holiday ShoppingCampaign- Property Owner

Survey Results- DTO Arts proposalupdate

Steve reported that Oakland Grown, the East

Bay Express, the City of Oakland, and the CBDs

have partnered to coordinate Plaid Friday

activities with participation from Oaklandish, In

the Black, Great Wall, and Pro Arts. The East BayExpress is coordinating a bar crawl with pop-up

retail vendors in various bars. In the Black is

coordinating their annual vendor fair. The East

Bay Express is offering to promote Plaid Friday

over their channels at a very discounted rate.

District staff is planning on distributing the retail

guide in the East Bay Express in conjunction with

their holiday guide. Jesse expressed his concern

about producing a paper guide and asked

how much web presence we can have with

the guide. Steve responded that we will have a


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digital version that will be on our website and

social media. Sara asked if we have a

relationship with Yelp and if we can fold them

into this project. Staff reported not yet.

Tori reviewed the property owner survey and

noted that so far we have received 35

responses but they are still coming in. We are

planning on sending it out through our eblast to

increase our reach. She reviewed the results we

have received so far.

Steve gave an update on the DTO Arts

proposal. He reported that the majority of the

expenses are supplies for events. Tori reminded

the committee that the motion at the lastmeeting was contingent upon receiving more

detail information about how DTO would

allocate their funds. Sara noted that the DTO

Arts proposal does fit in the DISI goal of

promoting art in the districts. She also noted

that two/thirds of the proposal is going toward

Latham Square, which the committee has

already committed significant funds toward.

Jesse noted that there is a lot of detail in the

other categories of the proposal but not the

Latham Square section which is one third of the

proposal. The committee asked to see more

detail about how the Latham Square moneywill be spent.

Gallen.Neilly &Associates publicrelations update

Nancy reviewed the highlights of the

Gallen.Neilly update packet.

Great WallPresentation

Issabella outlined the activities that are

planned for the holiday Great Wall events. She

noted that the content is crowd sourced and

all from Oakland artists. Issabella noted that the

Great Wall is asking for $10,000 for the two

events and she presented budgets for how she

will spend the sponsorship dollars and noted

that they are not full project budgets. She alsonoted that a timeline of deliverables will be

provided.

Historic Art InstallationPresentation BlockGallery Presentation

Kari and Lacey outlined the art installation they

have planned for the large windows in the

Rotunda building at Latham Square. They have

coordinated use of the space with Rotunda

Dental, a community partner of the districts.

They explained that the piece will focus on the

history of the Latham family and the square.

They reviewed the timeline of the project and

outlined the steps that have already been


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taken. They also reviewed their maintenance

plan. They noted that they intend to keep the

installation up through the Latham Square pilot.

They outlined what the piece will look like aswell as their PR plans. They are asking for a

$2,770 sponsorship and they presented their full

project budget. They noted that the $2,770

covers the full cost of creation and installation,

and the other funding they are hoping to

receive will cover the cost of an event to unveil

the piece at which they will offer to promote

the businesses at Latham Square.

Sara asked about night lighting at Latham

Square. Andrew noted that string lights are

being installed today.Discussion of GreatWall and BlockGallery sponsorship

Tori noted that the Block Gallery funding would

come from the DOA Public Space

Development line item. Jesse expressed his

preference for projects that are more engaging

than a 2-dimensional installation. Chris agreed,

but pointed out that this project is far better

than the current blacked out windows. It was

noted that examples of Kari and Laceys work

can be found on their websites.

Chris Curtis left the meeting due to a conflict of

interest as he sits on the board of directors of

the Great Wall of Oakland. Tori noted that theGreat Wall is requesting $10,000 which would

come from the First Friday line item. Andrew

noted that though past events funded by the

districts have been purely for entertainment,

these two events directly benefit the districts by

supporting district businesses. Andrea

suggested that the districts fund the project

with $8,000. Because the event features

businesses from both districts, the committee

chose to split the sponsorship equally.

Sara moved and Drewseconded the motion toapprove an allocationof $2,770 from the PublicSpace Development lineitem to fund the LathamSquare windowinstallation. The motionwas approvedunanimously.

Jesse moved and CJ the

motion to approve an$8,000 sponsorship forthe Great Wall ofOakland holiday eventfrom the First Friday lineitem. The motion wasapprove unanimously.

Other Tori noted that she will be sending out an email

to schedule a budget planning meeting for thefirst week in November. She also mentioned

that staff will be leaving for the International

Downtown Association annual conference in

New York on October 4th and will return on

October 9th.

Adjournment The meeting was adjourned at 12:31 p.m.


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Attention: Andrew Jones

Lake Merritt / Uptown District Association

388 19th Street

Oakland, CA 94612

Date:10/17/13

PROJECT TITLE: Auto Row Banners

Dozens of banners l ine the median of Broadways Auto Row, including eight (hung on four

poles, double-sided) below 25th Street within the Uptown BID. This proposal envisions re-placing these eight banners with eight new designs. Each pole would have a theme, such as

Art, Dining, or Music, with two graphic-based designs per pole. The northernmost pole,

which serves as the gateway to Uptown, would say Welcome and Thanks for Visiting.

The following task list proposes three rounds of design and two rounds of review, providing

ample opportunity for review and feedback from the Uptown BID and its partners. These are

generous estimates, meant to provide as many options and opportunities for review as pos-

sible. Tasks 1.3, 2.2, and 3.2, particularly, would vary on the level of review required.

Task Hours

1.1 Generate 8-12 concepts for text-based Welcome / Thanks for Visiting

banners

6-10

1.2 Collect 4-6 images for each of the six graphic-based banners (24-36

total)

6-8

1.3 Discuss initial concepts and images with BID and partners, gathering

feedback

1-4

2.1 Implement initial feedback into 1-3 options for each banner (8-24

total)

2-3

2.2 Discuss the revised options with BID and partners, gathering

feedback

1-2

3.1 Create final banner designs (8 total) 1-3

3.2 Presentation of final designs 1-2

Total hours 18-32

Total cost, at $75 per hour $1350-2400

1461 Alice Street, 611

Oakland, CA 94612

T 770-312-9295

E [email protected]

W ruthmiller.net

Proposal


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Sincerely yours,

Ruth Miller

1461 Alice Street, 611

Oakland, CA 94612

T 770-312-9295

E [email protected]

W ruthmiller.net

Proposal


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disi meeting october 24, 2013 agenda packet

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