The Walt Disney Company was founded in 1923 by brother Walt and Roy Disney as an animation studio.

Disneyland theme park officially open on July 17, 1955

From the humble beginnings as a cartoon studio into the 1920s to today’s global corporation Disney still excited and entertains.

How long has Disney been running for?

Hot facts- Disney has

been running for 88 years

- Disneyland theme park has been open for 60 years!!

The Walt Disney Studios or Studio Entertainment, which includes the company’s films, recording label, and theatrical divisions; Parks and resorts, featuring the company’s theme parks, cruise line, and other travel related assets; Disney Consumer Products, which produce toys, clothing, and other merchandising based upon Disney-owned properties.

Different media’s Disney useHot facts- Disney has

made 458 films including sequels!

- They have a Disney cruise!!!

- They do theatre productions like the famous Lion King!!

• Disney has Disney shops spread around the world, and Media networks, including the company’s television and internet operations.

The Walt Disney Studios:The facilities and service include seven soundstages from 11,000 to 32,000 square feet, costume, transportation, sign graphics and craft service support.

Different film studios they own and use.

The Prospect Studios:The Prospect Studios is a full service production facility with six soundstages ranging from 4,400 to 21,00 square feet, one insert stage, and a rehearsal hall.

Golden Oak Ranch:Its newly constructed, it is a residential street that has 13 house with architectural styles. It can be used for motion pictures, television, commercials, music videos and still photography.KABC& Studio B:This particular studio has a reputaion for being pristine, it has a 8000 square foot stage opened in 2001.

Hot facts- Mickey

Mouse himself has more than 290 different outfits from scuba set to tuxedo

- Walt Disney World Resort have an estamited 1,500 Christmas trees at Christmas!!!

The Media Network segment encompasses a vast array od properties on the television, cable, radio and internet landscape.The media networks Disney is know to use are: ESPN Disney-ABC Television Group Disney Channel ABC Television Network ABC Family ABC Studios Disney ABC Domestic Television Radio Disney

Disney media networks

Hot facts- Disney

has its own radio station AHHH

- The first Disney soundtrack was Pinocchio Give A Little Whistle!

By the 2008 Academy Awards, Walt Disney’s company had been nominated for more than 200 Oscars with more than 50 wins under the Disney logo.

Of those films, there are 51 nominations for animated feature with 14 wins!

Walt

Disney award and nominations

Hot facts- Walt

Disney once won the most ‘Oscars in one year, with 4

- Walt Disney resort is the largest single-site employer in the US

- Walt Disney World has a cast of 62,000

Target Market:Disney mainly targets a younger more child based market, but aims to be enjoyed by all ages.In some recent shows and films as well as the easy to follow child storyline, they have an echoing adult humour coming through.

Disney’s target market and new technologies

New Technologies:Disney is up to date with the new media and technologies such as the many Disney apps you can get such as the new ‘The Muppets TAPTAP’ , also the many video and computer game they have released.I think mainly they do this to keep up with the target market.

Disney’s online presence promotes the Disney theme parks and offers content intended for children. This gets then involved with the films and encourages then to watch the film.

It also maintains an online presents for Disney’s retail operations.

It also offers wireless phone and data services tailored to families.

Disney’s online presenceHot facts- Disney

advertise other Disney film on there own DVD and video’s before and after the film as adverts sometimes

- Since 1971, the total miles logged by Walt Disney World monorail trains would be equal to more than 30 round trips to the moon

http://www.the-numbers.com/movies/series/BuenaVista.php

http://www.the-numbers.com/movies/series/Pixar.php

Disney’s box office figures

http://www.disney.co.uk/ http://corporate.disney.go.com/index.html?p

pLink=pp_wdig

http://en.wikipedia.org/wiki/The_Walt_Disney_Company

http://en.wikipedia.org/wiki/Disney_Interactive_Media_Group

Bibliography