disruptive design @designation
TRANSCRIPT
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Disruptive Design@Designation
Rob Schwartz, CEO TBWA\Chiat\Day NY April 2017
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Writer, Creative Director, CEO, Dog Walker
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This Morning’s Agenda
A little theory A little creative
A lot of fun
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LOGO is the logo for “logo”
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Convention The way things are
always done
Disruption Do something different,
better, surprising and smarter
Vision A more purposeful
and profitable future for brands
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VisionA brand you notice, understand and feel its specialness
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Convention-Hunting
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Share your faves
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ConventionLogos that are
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DisruptionLogos that do
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Is Does
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Is Does
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Is Does
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Is Does
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Is Does
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Is Does
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Is Does
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Is Does
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Is Does
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Is Does
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Your TurnPick a brand and create a logo that does.
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Convention Logos that are
Disruption Logos that do
Vision A brand you notice, understand and feel
its specialness
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Logos that are. Logos that do.
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