disruptive thinking
TRANSCRIPT
“Trying to get back to the basics of great products,
great marketing, and great distribution.” “Apple has
drifted away from doing the basics really well.”
“Our customers want to know who is Apple, and what is it we stand for, where do we fit in this world? And what we’re
about isn’t making boxes for people to get their jobs done (although we do that well, we do that
better than almost anybody in some cases).
But Apple is about something more than
that. Apple at the core, it’s core value, is that, we believe, that people with passion, can change
the world for the better.”
1997
Steve Jobs on 'Think Different'
“Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard.”
Mark Zuckerberg
Broader Context
Aligned categories
Direct ‘competitors’
Brand
Product
“How can you make my life better, easier
…?”
“How do these products make my life better,
easier …?”
Red Ocean
Blue Ocean
Focus on your product value and strategy.
Don’t get scared or distracted by
competitors!
Eric Migicovsky
Steve Jobs
20152015
Tim Cook
2012
Demographics
Passions
Aspirations
Category
Interactions
Experiences
Frustrations
Communications
Brand
Opportunities
Disruptive Thinking!
Value
Life
Product
Growth
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the
possibilities of technology, and the requirements for business success.”
Tim Brown, president and CEO IDEO
An approach to disruptive thinking…
Jason Dunstone
Square Holes www.squareholes.com
Twitter www.twitter.com/jasondunstone
LinkenIn www.linkedin.com/in/jasondunstone
Email [email protected]