disseminating results of integrating wilderness in wider landscape
DESCRIPTION
PAN Parks Foundation, the European Wilderness protection organisation, koins a consortium of universities and other education institutions in teh framework of E-Clic project. The project aims to bring policies that effect European landscape closer to people. We ultimately hope people will better understand various policies which effect our landscape. This hopefully leads to more democratic decision making process. PAN Parks of course wants to promote wilderness within the project as integral part of our wider European landscape. E-Clic starts and soon we will have a more detailed project website Our foundation is in charge of coordinating the dissemination part of E-Clic. We will speak for a wilder European landscape :-)TRANSCRIPT
Soomaa NP © Arne Ader
Paanajärvi NP © Viktor
Gritsuk
E-CLIC, 1st SCM, Athens, 18 JanuaryWP6, Deliverables 15-18
Zoltán Kun, Executive DirectorPAN Parks Foundation
BackgroundEuropean Landscape ConventionCouncil of Europe, which means ELC goes beyond the EUQuestion: do we have any chance / possibility / interest to attract the attention of neighbourhood and accession countries?The WP6 goes throughout the whole project from month 1 to month 28!
Valorisation planTwo parts:1. Dissemination strategy2. Exploitation plan (which is linked to WP4 led by Prisma)The plan is a living document!Target groups:University lecturers, School teachers, students (youth) aiming to increase policy understanding
Exploitation planAim: securing the legacy of the project at least 5 years after the project ends!How:Creating and maintaining / coordinating Virtual Landscape Community / Landscape Community of InterestTool:eg. Ning.com (surely use social media)Resposibility:ECLAS, PPF, Euracademy
FacebookTwitter, Linkedin, Pinterest
Youtube.comTwitter, etc...Where are we active?
USE various social media platforms
Dissemination strategyMoving very quickly! Prepared early on / at the beginning of the projectTwo different levels1. National strategy2. International strategyThere is an overlap between the 2 levels!
© Bruno D’Amicis
Dissemination strategy
Aim: familiarising the target groups with our project (but not only with results! We have to communicate our goals, best practices, etc...)Common responsibility!PPF / EMU: 50 daysEuracademy: 40 daysPrisma: 35 days .....Majella NP © Barbara Mayer
Dissemination strategyTool: website in 6 languagesLevel: International + NationalResponsible partner: PrismaWhen: 30 April 2013Measurement: 25,000 hits!We must direct traffic to the site!Link it to online community and other social media tools (+ stores best practices)
Dissemination strategyTool: brochure in 6 languagesLevel: National (less International)Responsible partner: PrismaWhen: 15 April 2013Measurement: ? X of copiesOther questions:1. Who writes the first draft text?2. What language?
Dissemination strategyTool: newsletter in 6 languagesLevel: International + NationalResponsible partner: PPFWhen: 30 June 2013 (the first edition)Measurement: published 4 timesSuggestions:Use an easy newsletter sender tool which manages contact information too!Link it to website news in order to generate leads to the websiteThe landscape of the season (the newsletter will have Summer and Winter edition)Questions:1. How to disseminate (sharing emails raises privacy questions)2. How to measure readership? Central distribution? Challenge with the language!
Dissemination strategyTool: 1-day Euracademy workshopLevel: InternationalResponsible partner: EuracademyWhen: 25 August 2014Measurement: 50 participantsQuestions:1. Should consortium members participate?2. Should Euracademy members participate?3. Where?
Dissemination strategyTool: 2-day International ConferenceLevel: InternationalResponsible partner: EMUWhen: February 2015Measurement: (at least) 100 participantsQuestions:1. How will conference participants select
the European winners?2. How to present the 18 National winners?
www.panparks.org
THANK YOU!