Distilleries company of sri lanka

( DCSL )Distilleries company of sri lanka

25 January 20161

Group members25 January 20162Thiwanka NawarathnaThejana DharmappriyaSangeeth BothejuNalinda MathalageChamila Ekanayaka

contentCompany backgroundProductsTypes of customersCompetitorsPricing strategyOrganization structureMarketing strategyFuture directionsChallenges25 January 20163

25 January 20164

Company backgroundThe company was started in 1913.In 1989, it convert in to the private sector.Situated in Seeduwa.Change into new technology methods.Able to distribute the products in all over the Sri Lanka.Exports also started .25 January 20165

productsTraditional served with prideOld ArrackCoconut ArrackDouble Distilled ArrackSpecial ArrackExtra Special ArrackSri Lankan ArrackNarikelaWhit Label ArrackVery Special Old Arrack (V.S.O.A)Blue Label Arrack

25 January 20166

World class blends, distinctly Sri LankanWhite RumThillsder WhiskyBlack OpalHouse of TilburyPetroff VodkaApple Arrack GalerieFranklinFlinton Lemon GinMango Arrack

25 January 20167

Types of customersDaily usersBars and hotelsForeign customersSuper markets

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25 January 20169

competitors25 January 201610Direct competitorsHingurana Distilleries PVT Ltd.Imported foreign brands, Eg: Jonny Walker Rockland Bakardi Absolute Vodka Sky Vodka Askot

25 January 201611Indirect competitorsBeer companies such as, Strong Carlsberg Lion Special Brew Anchor Three coins Heineken

Pricing strategy25 January 201612pricing is done under government tax decisions.

taxes prices

taxes prices

Organizational structure25 January 201613 C.E.O Top Middle First level

Workers

Finance Transport & logistic H.R Production

Marketing strategy25 January 201614ProductConsumer, routing good.(DCSL) strong brand name.Move through the consumers using the brand name.

PriceUnder government decisions price will be change.Taxes affect for the pricing strategy.

25 January 201615PlaceSales in a high volume.Distribute all over the country.Channels of distribution are retailing and wholesaling.Using market push strategy to motivate channel members to sell their products more.

PromotionPromotion campaigns not allow under government rules.

Future directions25 January 201616R & D team is planning to introduce new products for the market.Planning to increase the demand in tourist market.Management is ready to face the challenges which are willing to come true.

challenges25 January 201617Government high taxesLocal competitorsForeign competitors

summary25 January 201618

Questions ?25 January 201619

Thank you!25 January 201620