Distinctive Marketing MeasuresOur brand expressed.

IntroductionThis book is a collection of marketing measures used by real estate’s most successful Advisors to represent and promote the world’s finest properties. It is a higher stan-dard we have developed to market our brand, our proper-ties and ourselves with competence, exclusivity and pas-sion. Use this book as a resource to develop strategies that maximize Engel & Völkers’ full capabilities.

1 The E&V brand card2 The Engel & Völkers story3 Our shop concept4 Brokerage brochures5 Agent brochures6 The collaborative approach7 Professional stationery8 E&V signage9 Presentation pages10 Presentation covers

11 The presentation box 12 Paperless presentations13 The E&V Home Journal14 Our exclusive property exposé15 Private Office16 GG Magazine17 Private Residences USA18 Shop TV19 Online exposure20 Cooperative advertising

21 Corporate rates22 International media exhange23 Corporate communications24 EVUSA.com25 The shop website26 The agent website27 The E&V Mobile App28 Mobile strategy29 QR codes30 Social media strategy31 E-Lead Routing System

32 E&V Print Shop33 E&V Image Bank34 E&V Merchandising Shop35 E&V Studio36 Property Investment Profile™,

Market Tracker™ and Homefinder™

37 E&V postcards and mailers38 Newsletter campaigns39 GO!ConnectTM

40 Global reach

Contents

We link together the aspirations

of discerning individuals around the world,

be it in a private or a business context.

With total passion.

1

Create opportunities.

An introduction begins not with a busi-ness card but with a promise to deliver higher quality service and a commitment to exceed expectations. This unique card creates the opportunity to describe our brand‘s core values. It quickly establish-

es your competence to produce excep-tional results, an essence of exclusivity, and gives you the chance to express your passion for what you do best. This card makes a strong impression that will keep you on the minds of potential clients.

The E&V brand card – making the first connection a lasting one.

The Engel & Völkers story is like no other--from a specialized boutique agen-cy in Hamburg, Germany to an interna-tional brand representing premium prop-erties around the world, and to you, an elite representative providing an excep-tional level of service in your local mar-ket. It’s a story about our guided expan-sion throughout Europe, Africa, Asia, South America and North America, to

meet the additional needs of our most valued clients and bringing the prestige of our brand into new markets, includ-ing commercial real estate and luxury yachting. And how, in our geographic expansion, we selected only the world’s most desired real estate markets. Every agent who represents the Engel & Völk-ers brand is part of the story, which is one that our clients want to hear.

The Engel & Völkers story – the origin of extraordinary service.

2Be original.

It’s the unique design and purpose of our distinctive white shops that are at the very heart of the Engel & Völkers global brand strategy. Throughout the world, Engel & Völkers shops are lo-cated in the neighborhoods and streets where our clients live, work and play. They are designed to encourage side-walk traffic to view our exclusive prop-

erty exposés and to invite potential sellers and buyers to meet our team. Professional conference spaces provide a safe and comfortable environment for client consultations. For world travel-ers, the sight of an Engel & Völkers shop wherever it may be, brings to mind the same expectation of high-end ser-vice and exceptional real estate.

Our shop concept – beyond a real estate office.

3Be in the best locations.

4Communicate leadership.

We’ve created a well-crafted brokerage brochure that distinguishes you and your services from competitors in the mar-ketplace and leverages the value of the Engel & Völkers brand. It’s designed to fully communicate your service quality, passion and true international network. Brochures are created with Engel &

Völkers’ unique and elegant design style with pre-written content that can be cus-tomized or replaced to explain the ben-efits in your own words. In the end, with some time and effort, you will have a company brochure to communicate your position in the local market.

Brokerage brochures – announcing that the best is even better.

Agent brochures – sharing your story.

We’ve taken the idea of an agent bio a step further with our professionally writ-ten, high quality agent brochures. Your experience, successes and capabilities as a market leader will tell the story of who you are and how you came to rep-

resent the Engel & Völkers brand. We’ll work with you to develop the right tone in your copy, photography and design. This piece also lives electronically and is a valuable addition to your online marketing.

5Distinguish yourself.

The collaborative approach – merging talent and resources.

The U.S. real estate industry is always evolving which means the way we com-pete for business is always changing. In the past several decades the industry has shifted from broker-centric marketing to agent-centric marketing.

Today, however, these approaches are less effective because consumers are de-manding more. It’s no longer just about the broker or the agent. Understanding this shift, we’ve developed a revolution-ary, collaborative branding approach that sets us apart from our competitors.

Engel & Völkers is the only global real estate company that uses an extraordi-nary collaborative logo that positions the expertise of its agents with the brand’s expansive reach and proven resources. This collaborative logo represents a merger of your talent and the brand.

Of course, this begins in selecting only the best agents in the industry to repre-sent Engel & Völkers. It is an unprece-dented approach to real estate in the U.S. and anywhere else in the world where properties are sold.

6Succeed together.

Professional stationery – standing the test of time.

Technology gives us the ability to con-nect to more people, faster. Yet, in real estate, it’s still the first impressions and personal connections that make the dif-ference between leaders and followers. That’s why we continue to invest in de-signing the perfect stationery of the best materials for you to properly introduce yourself and keep in touch with your

most valued clients. Professional busi-ness cards, letterhead and envelopes, are all personalized and finished in Engel & Völkers’ distinguished style. For the ex-tra touch, we’ve also created time-hon-ored compliment cards, designed specif-ically for those important hand-written notes that truly make a statement.

7Reach out and truly connect.

E&V signage – declare a higher standard.

Our signs are trusted around the world as a symbol of exclusive, highly-valued real estate opportunities. The yard sign is sleek and elegantly designed, complete with its distinct red banister knob, which is a symbol of home. In addition, our sign riders provide the opportunity to at-tach detailed information, such as status,

features, and property websites. Also, our yard and open house signs link your listings with the prestige of the Engel & Völkers brand for homeowners in your market. Signs are produced by proven corporate partners to meet the highest quality standards and can be ordered and delivered on demand, effortlessly.

8Establish your leadership.

Our core values – The three qualities

we live by to achieve one vision of

success.

There is a single vision shared by the

thousands of professionals who repre-

sent Engel & Völkers worldwide. It is to

link together the aspirations of discern-

ing individuals around the world, be it in

a private or business context—with total

passion.

To achieve this vision, we have estab-

lished a set of core values. These values

help to maintain our high level of ser-

vice quality worldwide and reinforce the

meaning of our brand for each and every

Engel & Völkers advisor.

Our training, marketing capabilities and

international network ensure that our

advisors can competently meet your real

estate needs. They will develop a cus-

tomized strategy and provide the spe-

cialized services that will work exclu-

sively for you. And they will do it all

with total passion.

GG Magazine – Our lifestyle

magazine features the essence of

who we are.

Launched in 1988, GG was the very first

of many publications we published to

keep our clients informed of the luxury

lifestyle world we shared and the pre-

mier properties that we represented.

Printed four-times-a-year and in five lan-

guages, GG, explores life, travel and ad-

venture in far off destinations and cent-

ers of culture and art. We’ve interviewed

innovators in architecture and design,

and profiled internationally acclaimed

artists. We’ve kept our readers on top of

the latest fashion trends and must-have

gifts and merchandise.

While featuring information that cel-

ebrates life and culture, we also use GG

as an opportunity to showcase the finest

properties represented by Engel & Völk-

ers. GG is delivered to our exclusive list

of our most distinguished clientele, sold

on newsstands throughout Europe and

is available throughout our global shop

network, reaching over 140,000 readers

with each issue.

GG continues to be the centerpiece of

our marketing efforts and the anchor for

our growing brand influence.

®

SeptemberOctober

November ’12

GET READY FOR THE...

Art AttackAI WEIWEI AND HERZOG & DE MEURONThe Trio’s New Collaboration

for London’s Serpentine Gallery

ADAM LINDEMANNCollector, writer & Gallerist

An Interview with the

Multitalented ProvocateurDANIELCHADWICK A Country Trip to the

Home of Sculptor

Lynn Chadwick’s Son

CANDIDA HÖFERHow her Amazing

Eye can Transform

Public Spaces

THE HOTTEST NAMES, THE HIGHEST PRICES, THE MOST IMPORTANT EVENTS

USA $ 6.99

LIFESTYLE • PERSONALITIES • REAL ESTATE PUBLISHED BY ENGEL & VÖLKERS

GLOBAL

GUIDE

Cover-USA.indd 3

13.08.12 10:28

Market exposure – The impact of the

amount of time a property remains

on the market.

The chart represents the amount of inter-

est among potential homebuyers once a

property is listed. Statistics show that in-

terest and excitement are highest within

the first four weeks on the market. With

the higher level of interest comes the

best opportunity to communicate the

value of the property and to ultimately

sell it. Preparation and, especially pric-

ing, are crucial in capitalizing on this

initial exposure. As weeks pass and

without the added recognition as a “new

listing”, interest falls and reintroducing

the home at an adjusted price typically

does not receive the same attention as

the first four weeks

0

(Weeks)Listing

20

1 2 3 4 5 6 7 8

30

60

80

Weeks on the Market

Buyers compared to weeks on the market

Timing is extremely important in the real estate market. The graph below illustrates the

importance of placing your property on the market at a realistic price and terms from

the very beginning. A property attracts the most excitement and interest from the real

estate community and potential buyers when it is first listed; therefore, it has the highest

chance of selling when it is new on the market.

The pricing pyramid – Attracting the

right buyers.

60%

75%

90%

30%

10%

Market Value

-10%

-15%

10%

15%

Asking price comparedto Market Value

Pricing is everything. If you miss the right price range, the

chances are fewer buyers will find your home.

Pricing Pyramid and Selling Price vs. Timing

Percentage of potential buyers

who will look at property

Finding the best buyer for a home is to

expose it to the largest number of poten-

tial buyers. The market often dictates the

amount of attention a home will receive

based on its listed price. Pricing above

market value will get the attention of

fewer potential buyers. Pricing at or be-

low market value will attract more buy-

ers.

Ashley Karger – Engel & Völkers

Advisor

Ashley joined the Engel & Völkers team

in 2010. She is a privileged member of

the National Association of Realtors, the

Massachusetts Association of Realtors

and the Greater Boston Association of

Realtors. She holds a Master’s Degree

in Business Administration achieved

on a full scholarship from Salve Regi-

na University. As a former accounting

professional at one of the world’s most

respected professional services firm,

Ashley provides unparalleled technical

expertise to help her clients navigate the

complex world of real estate finance and

contracts.

A former competitor for both the Miss

America and Miss USA title, Ashley tru-

ly embodies what it means to be savvy,

goal-oriented and aware. A testament to

her pursuit of excellence, Ashley is only

the 7th woman in history to become a

Triple Crown title holder, achieved by

having held her state title and competed

for each Miss America, Miss USA and

Miss Teen USA.

It is Ashley’s storied and unique past

that has allowed her to cultivate a vis-

ible and influential network, as well as

develop a true artfulness for the pulse of

real estate sales, marketing and negotia-

tion. For Ashley’s real estate clients, this

translates into unrivaled strengths serv-

ing them as buyers and sellers of exclu-

sive listings for the finest residences in

the Boston area.

Faithfully, Ashley provides around the

clock communication, unsurpassed

market knowledge, and a selection of

international tools and resources that

will enhance every step of the real es-

tate experience. Ashley understands the

personal and professional attention her

clients require. Ashley prides herself

on providing world-class service and

Presentation pages – adapt, create and impress every time.

Because we value personal and highly customized service for our clients, we believe that no two presentations should ever be the same. Address the specific needs of a client using a variety of pages that allow you to perfect your presenta-tion. Easily create pieces based on high-

quality templates using compelling, pre-drafted copy. The quality of the overall design delivers your marketing and pric-ing strategy, the value of the brand and the higher level of service that is consist-ent with Engel & Völkers.

9Present a higher standard.

Presentation covers – set yourself apart.

In a business as competitive as this, qual-ity matters every time. Set yourself apart by delivering your presentation pages in our distinctive and elegant presentation cover. The Engel & Völkers clean, white and red design identifies the brand’s

superior quality and ensures that your commitment to a higher standard is ef-fectively communicated. Our cover de-sign and tab system allows for efficient organization and quick assembly on ac-tive appointment days.

10Promote value.

The presentation box – deliver a presentation of value.

For those special opportunities, show-case the value of the information com-municated in your presentation pages by delivering the final version in an Engel & Völkers presentation box, an elegant-

ly designed vessel that adds dimension and weight to the encased materials. The box adds a distinct touch and sense of permanence to encourage clients to keep you at the top of their list.

11Leave a lasting impression.

Paperless presentations – tech savvy designs for tablets.

In addition to the superior presentation materials that showcase your talents as part of Engel & Völkers’ world-class brand, we have also introduced compan-ion digital versions specifically designed for tablets to highlight your technology

expertise and leading edge standards. We’ve developed content with our ele-gant and distinct branding and leveraged the tablet’s vibrant graphics capabilities for you to deliver stunning presentations for your most tech-savvy clients.

12Be innovative.

The E&V Home Journal – a home selling exercise like no other.

A seller’s personal connection to a home provides insight that will elevate your ability to represent it on the market. The Home Journal is an extraordinary tool used to capture a homeowner’s favorite features and fond memories of their property and surrounding neighborhood,

in an intimate, secure and creative way—through writing. What is revealed can be used to add life and color to brochures, ads and web listings. Participating in the exercise will also allow the seller to ex-perience your service on a deeper level.

13Engage your clients.

Our exclusive property exposé – commanding attention with detail and imagery.

Showcase premier listings locally and around the world with our exclusive property exposés that combine visually-striking photography and a compelling narrative to connect homes with the right buyers. Each exposé is digitally produced on high-quality paper to best express the value of the property on

each page. Exposés can be created and ordered online and are archived for con-venient access and reprinting. Exposés are also available through GO!Connect in formats for window displays, cross-selling, showings, open houses and digi-tal distribution.

14Position your listings.

Private Office – our reserved brand of service for high net-worth clients.

For more than 30 years Engel & Völkers has been a select provider of high-end luxury real estate service worldwide. We’ve taken the highest category of ser-vice, which is reserved for our most dis-tinguished properties and clientele and we perfected it. Private Office allows you the opportunity to submit highly valued properties to be shared with cli-

ents who include celebrities, dignitar-ies, international business leaders who are also personal contacts of Christian Völkers, the founder and CEO of Engel & Völkers. While our Private Office has been imitated, this level of service and access is what makes this a true and val-uable offering to the most select market in real estate.

15Be selective.

GG Magazine – your world of art, architecture, travel and design.

The Engel & Völkers brand is brought to life with every issue of its award-win-ning lifestyle publication, GG Maga-zine. Printed four-times-a-year, in five languages, the glossy, full-color maga-zine features the latest news and trends in the world of luxury living and of course, global real estate. The publica-tion, which is delivered directly to Engel & Völkers top clients, distributed to our shops worldwide, and is also available on newsstands in Europe, gives you the chance to include your most prestigious properties among its catalog of high-end homes.

You can also highlight your local ex-pertise by utilizing customized cover wraps. Predesigned GG cover wrap tem-

plates are available with collaborative branding that enable you to convey your story, provide market data, and feature your listings.

Demonstrate your level of service, local expertise and global reach by making GG part of your market leadership ac-tivities. Use it in all of your presentation and client relationship building efforts.

Reach a greater audience by sharing GG Magazine electronically. Each issue is created digitally for you to include in your online marketing campaigns pro-viding a great way to increase traffic, capture leads, and elevate social media engagement.

16Represent more.

Private Residences USA – showcasing the finest properties in America.

Published four-times-a-year, Private Residences USA showcases America’s premier properties and offers both na-tional and international exposure for your listings.

Shared throughout our network, this unique property catalog receives special

attention for its U.S focus giving you the ability to promote your listings coast-to-coast and worldwide. This publication is also delivered directly to our exclusive database of home buyers, estate man-agers, financial advisors and relocation consultants.

17Publish your best.

Shop TV – broadcasting through our international property channel.

Taking every opportunity to leverage our international reach among Engel & Völkers Advisors and potential buyers, listings are broadcast on the Shop TV network to our locations throughout the nation and around the world. Flat screen monitors prominently display select list-

ing in high definition and include perti-nent sales information such as location and price, reaching potential buyers who have already shown interest just by watching. As Shop TV viewers, fellow Advisors also keep up to date on inter-national properties.

18Your listings televised.

Online exposure – presence on the most visited search sites.

For virtually all home buyers, the search for your listings begins online. We offer unique listing exposure opportunities through our strategic alliances and our partnership with ListHub, the leading provider of online listing data. Through our relationships with the Top 10 most visited real estate search sites, includ-ing REALTOR.com, Zillow, Trulia, HGTV’S Frontdoor.com, and Yahoo Homes, Engel & Völkers’ listings re-

ceive preferential placement when pos-sible and include our distinct branding and additional property details. Also, while many companies “syndicate” their listings, our online exposure is part of a larger strategy in which leads generated from these websites are cap-tured and managed through our E-Lead Routing System, an essential part of our GO!Connect platform.

19Offer maximum exposure.

Cooperative advertising – opportunities to reach more.

Though statistics report that a greater number of property searches begin on-line, we continue to work with select print publications to reach your target market. Our cooperative advertising makes it easy to include your listing in ads in the most highly respected and widely read publications in the world. It also allows you to benefit from pre-negotiated subsi-dized rates. The publications we choose connect our brand positioning with titles

that have similar recognition to high-end quality. By including your listings with others in the Engel & Völkers network in this way, you are taking part in adver-tising the breadth of our offerings under a single brand, which strengthens your position in the local market.

Here are some media partnerships that will effectively position you for attract-ing future listing:

■■ International Herald Tribune■■ The New York Times■■ The Wall Street Journal■■ The Los Angeles Times■■ The Miami Herald■■ Conde Nast Traveler

20Go further.

■■ Vanity Fair■■ GQ■■ Details■■ The New Yorker■■ Architectural Digest■■ Robb Report Exceptional

Properties

* Media selections will vary.

Engel & Völkers USA

2012 Corporate Advertising Program

Robb Report Exceptional Properties is an authorita-tive resource dedicated to topics of interest to affluent and active consumers, offering valuable insight on design and style trends, locations, values and ameni-ties. Covering architectural trends, interior design and communities that cater to specific lifestyles—ur-ban living, country homes, ranch properties, vineyard and equestrian estates—Robb Report Exceptional Properties provides a broad and diverse look at the luxury home market and captures the interest and at-tention of the world’s most coveted consumers.

Robb Report Exceptional Properties provides distri-bution 60,000+ copies to the most exclusive and coveted real estate consumers in the world. Published 6x per year.

■■ Median Age 46■■ Married/Partnered 91%■■ College 85%■■ Post-Graduate 32%■■ Average HHl $1.2M*■■ Average Net Worth $2,015,000*■■ Average Total Asset Value $6.5M*■■ Average Value of Real Estate Owned $1,246,000

Rates:

■■ Full Page $2,465■■ Half Page $1,530

Robb Report – Exceptional Properties

Corporate rates – cost effective advertising in top publications.

Through our corporate rates program we’ve negotiated on your behalf to ad-vertise directly with premier publica-tions at preferred rates. This offering

makes advertising independently of our cooperative option easier and cost effec-tive.

21Save on rates.

Engel & Völkers Portfolio of Homes

Hobe Sound, Florida: Hobe Sound Polo Club, 1,757 acres equestrian paradise and lifestyle. Unique opportunity. $47,250,000Ken Meierling +1.561.602.4333

Malibu, CA: Architectural estate & auto museum surpass most discriminating expectation. $40,000,000 estate only, $50,000,000 with auto museumNicole Van Parys +1.805.795.1880

Miami Beach, Florida: Palm Island 1.5 acres, 2 lots, 200 feet on the bay. Build one or two dream homes. $11,000,000Irving A. Padron +1.305.458.8565

Westlake Village, California: The epitome of southern California living: a slice of estate heaven. $9,500,000Nicole Van Parys +1.805.795.1880

Miami Beach, Florida: 6,461square foot luxuri-ous bay front estate on prestigious guard gated Palm Island with 100 feet on the bay. $7,900,000Lourdes Alatriste +1.305.926.5322

La Habra Heights, California: European-style estate. This 9000 square foot resort sits on 3 acres and features a million dollar pool. $7,500,000 David Alex Wright +1.888.285.5843

Sunny Isles Beach, Florida: Amenities abound. Oceanfront. One home per floor. 7,600 square feet of living indoor and out. $6,550,000Giancarlo Cuffia +1.954.593.8352

Miami Beach, Florida: Magnificent unobstruct-ed ocean views from Bath Club 3,982 square foot apartment, offering 5-star amenities.$4,290,000Lourdes Alatriste +1.305.926.5322

Sunny Isles Beach, Florida: The Porsche Design Tower. Units from 3,800-9,500 sq ft. Duplex lay-outs avail. Auto elevators. Starting from $3,900,000Giancarlo Cuffia +1.954.593.8352

Moorpark, California: An extremely spe-cial 20 acre estate. Spacious, yet intimate. Elegant, yet inviting. $3,495,000Curt Kastan +1.805.320.0130

Lake Placid, NY: Adirondack Great Camp architecture, majestically on 68 acres, bold southern views of the High Peaks. $2,950,000Colleen Holmes +1.518.524.4759

North Palm Beach, Florida: 8,800 square feet of luxury, dock 130 foot yacht, spectacular water views. $10,995,000Sheri Reback +1.561.685.9215

© 2012 Engel & Völkers U.S. Holdings, Inc. All rights reserved. Engel & Völkers is an Equal Opportunity Employer and supports the Fair Housing Act. Each brokerage independently owned and operated. All information deemed reliable, but not guaranteed.

EVUSA.com

32192 EV ArchDigest Dec12edit.indd 1 9/26/12 1:18 PM

International media exchange – advertise worldwide.

Our international media exchange gives you the chance to include your proper-ties in advertisements placed in media markets throughout the world. We man-age a process between Engel & Völkers shops in the entire network that system-atically combines listings so yours can

reach media outlets worldwide. To rein-force your global capabilities, your local advertisements can include those from shops abroad, as well.

Below are countries where Engel & Völkers shops are located:

22Access global markets.

■■ Argentina■■ Australia■■ Austria■■ Bahrain■■ Belgium■■ Chile■■ Croatia■■ Czech Republic■■ France■■ Germany■■ Greece■■ Hong Kong

■■ Hungary■■ Ireland■■ Italy■■ Jordan■■ Liechtenstein■■ Luxembourg■■ Macau■■ Montenegro■■ Netherlands■■ Oman■■ Peru■■ Portugal

■■ Qatar■■ Russia■■ South Africa■■ Spain■■ Sweden■■ Switzerland■■ Thailand■■ Turkey■■ United Arab Emirates■■ United Kingdom■■ United States■■ Uruguay

Corporate communications – enhance awareness, trust and credibility.

Our dedicated corporate communica-tions team works to increase visibility of the Engel & Völkers brand nationally and internationally. Editorial placements in the most trusted news publications, online outlets and industry sources in-cluding the New York Times, The Wall Street Journal, The International Herald Tribune, The Financial Times, RIS Me-dia and Inman News brings both aware-ness and credibility to your services and

brand. Tools and release templates are available for local PR efforts including exceptional listings and; new agent and brokerage announcements. Our U.S. public relations strategy focuses on po-sitioning Engel & Völkers as an indus-try leader and market experts. Through-out our organization worldwide we use E&V InHouse, to share company news, notable sales and success stories among our Advisors and brokerages.

23Public relations.

EVUSA.com – perfecting the online experience.

EVUSA.com is the centerpiece of our integrated online marketing strategy that includes our regional, local and agent websites, designed to introduce and en-gage highly qualified visitors to our list-ings, brokerages and Advisors.

An eye-catching marquee grabs the at-tention of visitors to our home page, cy-cling through high-resolution imagery of premier homes and brand and life-style messages. Our innovative, assisted search functionality helps users iden-tify the perfect home with ease. Digital property exposés present rich photogra-phy and relevant sales information in a comprehensive format.

EVUSA.com leads the industry in the use of instant messaging allowing visi-tors to engage with our Advisors. Com-piled trends and data are continuously

available in real-time through our Mar-ket Tracker. And, our neighborhood pro-file pages are an invaluable resource that offers an abundance of local informa-tion, color and original content.

Behind the intuitive and visually at-tractive layout of EVUSA.com are ro-bust tools to increase lead generation. Engagement with our website triggers activity in our E-Lead Routing System which automatically flags and distributes potential buyers and sellers throughout our network via GO!Connect.

EVUSA.com is integrated with Engel-Voelkers.com, our global site managed from our headquarters in Hamburg, Ger-many. The interaction between our lo-cal, national and international domains maximize exposure for you and your listings.

24Online perfection

The shop website – an integrated approach to maximize internet exposure.

The Engel & Volkers shop website is part of our integrated subdomain strategy that positions the brokerage as the source of local expertise and as market leaders. The detailed regional information com-plements the global brand with rich local flavor and data. The shop website fo-cuses listing exposure on the community and effectively pulls interested investors

from abroad with more specific market area information. Utilizing the same in-novative design and functionality as the EVUSA.com site, the leading edge shop website establishes your credibility and increases your lead generation capabili-ties. The site will also impress top per-forming agents in your market to take notice of the Engel & Völkers brand.

25Brokerage leadership.

The agent website – directing traffic to you.

The Engel & Völkers Advisor website is an effective collaborative branding tool that positions the agent as the local expert and market leader with the inter-national reach of a global firm. The Ad-visor website is a fully functioning site with the same design, graphic quality

and depth of information as the Engel & Völkers shop site. Agent’s will quickly expand their network of local contacts while new contacts familiar with the En-gel & Völkers brand will immediately identify the agent as a the local expert to turn to for their real estate needs.

26Agent leadership.

The E&V Mobile App – a powerful mobile search tool.

Designed for the iPhone®, Android®, iPad® and other mobile and tablet devic-es, the E&V Mobile App searches and finds the most accurate and up-to-date MLS listings from the Engel & Völk-ers network anytime and anywhere. The application provides access to all IDX properties in the best U.S. locations. Your listing can be included in results on the application and will be searchable by

GPS location, address or zip code.

The properties that appear include infor-mation such as price, bedroom and bath-room count, feature descriptions and photos, taxes, maps and more.

When a user finds a property of interest a contact feature allows them to be con-nected to an Engel & Völkers real estate Advisor by phone or email.

27Expand your mobile presence.

* MLS intergration is required.

Mobile strategy – to be everywhere home buyers search.

Over 40% of real estate related search-es on Google are coming from mobile devices. And for the first time this year Trulia, Zillow and REALTOR.com, the most popular real estate search sites are receiving the majority of their inquiries from their mobile applications. As an in-dustry leader, Engel & Völkers was one of the first to develop our own mobile apps and optimize our marketing tools for mobile access to ensure our clients’ properties maximum exposure in this emerging segment. Additionally, our

listings are available to home buyers on the most downloaded real estate mobile apps, including Trulia, Zillow and RE-ALTOR.

All of our printed marketing materials can be mobilized with our custom Engel & Völkers branded QR codes that lead traffic directly to our listed properties. The codes can appear on our exposés, postcards, sign riders and other cam-paigns we use to reach potential buyers.

28Capture more mobile leads.

QR codes – mobile tagging for quick response.

Our wide use of Engel & Völkers brand-ed QR codes give mobile phone and tab-let users the ability to know more about a property at the best possible time -- the moment they discover it.

We can place our QR codes on our mar-keting materials, including exposés, ad-vertisements, post cards and sign riders. Using our codes we drive traffic to listed properties, neighborhood information, Advisor information and to other areas where we can convert interest into leads.

29Instant discovery.

Social media strategy – increase your fans and followers.

Engel & Völkers applies a managed so-cial media process to achieve successful engagements and awareness with mini-mal effort on your part. Our Facebook pages, Twitter® feeds, Pinterest® boards and YouTube® videos follow a strategy that works and succeeds in broadening awareness of your expert services and our brand values by engaging with so-

cial media users. We place an emphasis on building relationships by producing content that is engaging, social, brand positive and above all valuable. We want to help you position yourself and Engel & Völkers as a source of not just real estate expertise but as guides to better living.

30Socialize your brand.

E-Lead Routing System – rapid response to every lead.

Survey results have proven that today’s homebuyers expect immediate answers to their inquiries. Your ability to respond quickly distinguishes you as a market leader. That’s why every lead from all Engel & Völkers’ web sites, mobile apps and digital marketing campaigns, enters our E-Lead Routing System that noti-fies you within minutes so you can act immediately. This real-time advantage

allows you to build your network and in-crease sales faster while maintaining the highest levels of customer service.

Choose the best way to receive notifi-cations--by text or email. All leads are automatically entered into GO!Connect so you can easily build and manage your relationships.

31Never miss an opportunity.

E&V Print Shop – high quality materials produced fast and efficiently.

All the print material required as an Engel & Völkers Advisor, from business cards and stationary to marketing materials, are produced simply and affordably through E&V Print Shop. The intuitive online management tool allows you to select templates with prewritten

text and imagery. The same design tools will allow you to produce customized print materials. The E&V Print Shop ensures that all of your printed collateral meets all of the Engel & Völkers brand standards.

32Deliver your best.

E&V Image Bank – striking images for creative designs.

Our collection of photographs, each perfectly expressing the essence of the Engel & Völkers luxury brand, is avail-able for you to successfully execute your marketing campaigns. Organized in a wide range of subject categories, these professionally photographed images are readily available and easily accessible

for your print and electronic market-ing materials. They allow you to be as creative or consistent as you want while visually conveying the exceptional qual-ity of your services. We add to the col-lection regularly to keep your marketing fresh and engaging on an ongoing basis.

33Compelling imagery.

E&V Merchandising Shop – stylish gifts, memorabilia and event favors.

The E&V Merchandising Shop provides numerous ways for you to deepen re-lationships with your key clients while demonstrating your position as a market leader. Be creative and innovative in the way you reach out to your clients with our inventory of designer products, in-cluding baseball hats, golf balls, polo

shirts, desk sets, sporting equipment and more. All items are stylishly designed to display the Engel & Völkers logo with subtlety and sophistication. Each of our merchandising products are selected for their exceptional quality and value to meet Engel & Völkers higher standards which you then extend with each gift.

34Shop Engel & Völkers.

E&V Studio – creative support for customized ads.

E&V Studio provides professional de-sign support to create ads for key list-ings and important placements, as well as web graphics and print marketing ma-terials. Working with E&V Studio saves time and effort on advertising production

that’s both creative and consistent with the Engel & Völkers style and standards. The goal of this service is to be a cost ef-fective solution that maximizes the im-pact of your advertising efforts.

35Rely on our talent.

PRICE REDUCTION andSTATUS CHANGE

MLS# 232431

Status ChangeWithdrawn toActive

DOM 48Price $795Prev Price $875$ Difference -80% Difference -9.14%

Bob BraunEngel & Völkers Santa MonicaPhone: +1 310-123-4567Cell: +1 310-123-4567Email: bob.braun@evusa.com

ADDRESS2504 PARKWOOD PL, OCEAN SPRINGS, MS39564

LOCATIONCounty: Jackson CountyArea: Ocean SpringsSubdivision: Parkwood EstatesElem School:Middle School:High School:School District: Ocean Springs

DETAILSProperty Type: Residential Style:Bedrooms: 3 Lot Size:Baths: Full: 1Year Built: Tax: $Lot:Parking: CarportUtilities:

INTERIORFeatures:Appliances:Floor:Fireplace:Cooling: Heating:

EXTERIORFeatures:Construction:Roof:Water/Sewer:

REMARKS, SHOWING and DIRECTIONSFAMILY NEIGHBORHOOD IN GREAT LOCATION WITHIN 1 BLOCK OF PECAN PARK ELEM. WOODFLOORS, CERAMIC TILE, CARPET IN BEDROOMS. COVERED CARPORT, LARGE YARD. PETSCONSIDERED.Listing courtesy of RE/MAX Real Estate Partners

Engel & Völkers Santa Monica1608 Montana Ave, Santa Monica, CA 12345 | Office: +1 310-123-4567 | Fax: +1 310-123-4567

© 2012, Mississippi Gulf Coast Multiple Listing Service, Inc. Buyer and/or Buyer's Agent should verify data and evaluate source. This information is furnished by the Mississippi GulfCoast Multiple Listing Service, Inc. This data is copyrighted and may not be transmitted, retransmitted, copied, framed, repurposed, or altered in any way for any other site, individualand/or purpose without the express written permission of the Mississippi Gulf Coast Multiple Listing Service, Inc. All properties are subject to prior sale, change or withdrawal. Neither

the MLS nor the Listing Broker will be held responsible for any typographical errors, misinformation and misprints and shall be held totally harmless.

Marketing Center - Property Watch http://67.104.129.43/MCE/prj/lab/history/test/evu_HF_APT.htm

3 of 18 6/15/12 6:05 PM

My Market Tracker http://67.104.129.43/MCE/prj/lab/history/test/MT_12_12_12_1...

2 of 6 6/15/12 6:08 PM

Welcome to "My Market Tracker", an exclusive ENGEL & VÖLKERS USA report that informsyou of residential real estate sales activity and regional trends. It complements "My PropertyProfile" (MPP) to give you a broader look at the real estate market. The Market Summary belowoffers a look at sales activity for the prior month and year, along with current year-to-datestatistics. The graphs depict four different aspects of the real estate market for the specific zipcode. Please contact me if you would like more information on current market trends.

Bob BraunEngel & Völkers SantaMonicaDirect: +1 310-123-4567Cell: +1 310-123-4567Email: bob.braun@evusa.com

Zip Code - 71301 APRIL 2012

New Listings % Change Homes Sold Avg. Price % Change Median Price Days on Market

April 2012 22 29.41% 8 $151,901 39.46% $111,250 146

April 2011 17 15 $108,920 $109,000 98

Year-To-Date 2012 92 35.29% 54 $130,715 10.17% $86,154 137

Year-To-Date 2011 68 50 $118,652 $93,000 113

My Market Tracker http://67.104.129.43/MCE/prj/lab/history/test/MT_12_12_12_1...

1 of 6 6/15/12 6:08 PM

Property Investment Profile™, Market Tracker™ and Homefinder™ – real-time research to keep potential clients aware.

There are several ways to nurture leads and to be ever present so that when the time comes to act, you will be top of mind. Our approach is to provide infor-mation of value on a regular basis and as vehicles to reinforce your knowledge and local expertise as an Engel & Völk-ers Advisor. GO!Connect gives you ful-

ly automated, electronically distributed reports and alerts providing your clients with insights and real estate data on a schedule you determine.

All reports are branded with the agent’s information to make you the first point of contact for all further inquiries.

Property Investment Profile

■■ Specific to your client’s property■■ Offers real-time and historical data■■ Presents information visually

through charts and graphs

Market Tracker

■■ Focuses on a neighborhood or designated area

■■ Reports latest market activity including new listings and recent sales

■■ Keeps clients up-to-date on relevant changes

36Share your data.

Homefinder

■■ Alerts your buyers of new properties on the market

■■ Based on client’s search criteria ■■ Includes photos, price, styles,

bedroom/bathroom count and other features

E&V postcards and mailers – raise awareness and generate leads.

The popularity of e-mail and digital marketing has reenergized direct-mail strategies as an effective way to get the attention of new clients. We have pre-designed face cards, post cards and the ability to create your own branded cards and mailers to stay in touch or reach new clients. The cards are Engel & Völkers

branded with great imagery. You can also provide your own images to stand out even more. Select from a variety of seasonal and holiday oriented themes, and timely designs, all with the goal of building your credibility and positioning you as the market leader who should be kept top-of-mind.

37Target your market.

Newsletter campaigns – keeping in touch with helpful news and content.

Our newsletter program helps you de-liver valuable news and information, such as homeowner tips, real estate news, local events and Engel & Völkers shop updates, to build relationships and to maintain awareness of your service and expertise. Through E&V Print Shop and GO!Connect, our marketing man-

agement platforms, you have the tools and simplified process to establish your presence and maintain your visibility with periodic print and e-newsletters. The Engel & Völkers newsletter tem-plate is designed to match our overall marketing campaigns.

38Be the source.

GO!Connect™ – access everything Engel & Völkers.

Global Office or “GO” is our web-based productivity platform shared by Engel & Völkers Advisors throughout our interna-tional network. GO!Connect, is the name we’ve given to the U.S. portal and gives you all the tools required to connect with your past, current and potential clients. This proprietary system is a single log in solution to manage all of your daily and ongoing client relationship tasks. Review and refresh your personal database. Up-date and manage your calendar of ap-pointments and showings. Create, launch and keep track of your ongoing market-ing campaigns.

GO!Connect gives you access to our E&V Print Shop services, E&V Mer-chandise orders and additional benefits provided by our preferred partners. It is also your connection to the entire En-gel & Völkers family as the entryway to E&V Life, our worldwide intranet. In fact, all the marketing materials described in this book are provided to you through GO!Connect, conveniently and efficient-ly, reducing time and effort and with the promise of superior quality.

As the core business management tool for the entire Engel & Völkers team, it gives you the ability to increase the im-pact of your marketing efforts. Create targeted lists from your database and au-tomate the distribution of ongoing mar-keting campaigns. Then respond to every lead quickly and professionally with the E-Lead Routing System, also a part of GO!Connect.

GO!Connect can be accessed by mobile phone and synchronizes with our Micro-soft® Outlook® Exchange server to ensure all of your contacts, appointments and tasks are always up to date.

Finally, our Engel & Völkers websites throughout the U.S. are connected to GO!Connect which provides integrated MLS data to create our real-time re-search analysis and reports and gives you access to analytics to view traffic and trends on websites and specific listings. GO!Connect is an essential offering and an invaluable program to help market leaders maintain and increase their lead-ership.

39Manage with ease.

Global reach – gain real access to international buyers.

According to the National Association of Realtors, more than $82 billion worth of homes in the U.S. were sold to inter-national buyers in the 12-month period ending in March 2012. Global market conditions and the rise of new booming economies in other countries have wid-ened the audience for potential buyers within your local market. To win new listings, it is now essential to show your ability to draw buyers from abroad. The key to Engel & Völkers international growth strategy has always been to open and operate in markets where we know our clients want to be--the most desir-able locations in the world. We’ve also established our shop concept as a suc-cessful part of this strategy, maintain-ing our consistent brand design globally so that we are easily recognizable and trusted by our international real estate clients. As a U.S. real estate agent, there has never been more of an advantage in joining the Engel & Völkers brand.

There are frequent opportunities to build relationships with other Advisors from our 400+ locations in 36 countries throughout Europe, Africa, Asia and South America. We utilize our network to provide opportunities to advertise list-ings in international publications and to display exposés on main streets around the world. Our Engel & Völkers U.S. Advisors have received invitations and have attended home shows abroad. They have attended training in workshops on foreign real estate markets and have also shared their own knowledge regarding the U.S. market. Similar training and tools are easily accessible to convey your unparalleled international capabili-ties as part of your listing presentations. As an Engel & Völkers Advisor, your clients will be better positioned to ben-efit from the current international real estate market where a potential buyer could be in your local market or from a neighborhood half a world away.

40Joining a global brand.

EVUSA.com

©2012 Engel & Völkers U.S. Holdings, Inc. All rights reserved. Engel & Völkers is an Equal Opportunity Employer and supports the Fair Housing Act. Each brokerage is independently owned and operated. Engel & Völkers, E&V and the Engel & Völkers logo are trademarks owned by Engel & Völkers Marken GmbH & Co. KG. GG and GG Global Guide are marks of Grund Genug Verlag und Werbe GmbH.