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Initial Measures To Inbound Marketing For Manufacturing Industries By OmnePresent

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Introduction

● Increase in online hunt which leads to increase in website traffic

● Improve lead conversions for better sales.

● Expand marketing metrics● Grow your lead data● Efficient use of marketing budgets

rather than wasting money on printing and advertising

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Defining Inbound Marketing● Inbound Marketing is an art of

attracting leading industries to your site and changing them to your clients providing them with a relevant content

● Various tools are made available online such as CMS, Social media, SEO, Web analytics

● Optimize your content, Publish it and promote it

● Help your clients to grow through Email campaigns, Lead Management

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Comparing Inbound and Traditional Marketing

● Traditional Marketing techniques target their clients to very small extent

● Whereas Inbound Marketing uses strategies such as Internet to grow and search your business

● Traditional Marketing tools were Television, Radio, trade shows, print advertising, direct mail, Inside sales etc

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Traditional To Inbound-The Alteration

● More than 90% of buyers in this era use online search strategy for their business

● This is the only reason why traditional marketing becomes less effective

● Many of the marketers who used inbound marketing got 54% better results than traditional marketing strategies.

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Reasons For Alteration

● B2B communication is increased because of Internet

● Buyers stay updated with emerging trends and technologies

● They can share their product experiences among their family, friends and with other buyers

● People are more comfortable to use Internet for watching news, TV shows etc

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Changing The Tradition

● Number of B2B companies don’t think inbound marketing is feasible technique

● They aren’t sure about the use of social media by their clients

● People of any age, profession are accessing social sites today

● Today more than 90% of B2B companies use some kind of social sites

● LinkedIn is specially designed for business profession

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Eliminating The Tradition- Social Sites Won’t Assist Sales

● Social media helps to increase brand credit and integrity

● Improve SEO● Care for buyers and engage with

them● B2B companies obtain many of the

customers through LinkedIn, Facebook, Twitter

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Shift From Tradition- Buyers Just Want Profit Figures

● Manufacturers focus on product details instead of customers resulting into B2Bs don’t grow properly

● Lack of nurturing is the main cause for failing conversions

● Do you know how many marketers send their leads to sales and how many will be qualified?

● Convert your leads to sales through correct strategies

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Shift From Tradition- Lack Of Blog Time and Talent (Continued)● Lack of leads is a result of insufficient

resources, time and financial plan● Blogging challenge can be overcomed

using proper strategy● Many of the marketers generate

content in-house ● Ignoring blogs is not affordable to

B2Bs● To create content in-house

outsourcing is another option

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Inbound Marketing Tactics

● Draw more traffic● Convert website visitors to

customers● Grow these leads to reliable

relationship● Sales funnel optimization● Close sales on the basis of ready to

buy manners

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Tactics - Pull Traffic

● SEO● Use keywords relevant to your

page title, heading, content● Share your content● Build index pages using blogs

and social media● Blogs● Social Media

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Analyzing Performance

● Establish business strategies from Inbound methodology

● Marketing Qualified Leads(MQLs)● Sales Qualified Leads(SQLs)● Customer Acquisition Cost(CAC)● Future Value Of Customer(FVC)

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Freeze The Deal

● Lead nurturing is one of the effective tactic for closing sales

● A well developed Inbound strategy makes closing simple