distracted driving•261.9 million smart phones •5.5 billion text messages per day (ctia, 2017) 12...
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Distracted Driving
Melissa Daily, Occupant Protection Division
02.19.2020
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AGENDA02.19.2020
Legislation
Data
Distracted
Driving
Awareness
Month
1
2
3
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Definition
NHTSA broadly defines driver distraction as anythingthat can take visual, manual or cognitive resources away from the driving task.
Three Types of Distraction:
1. Visual - Eyes off the road
2. Manual - Hands off the wheel
3. Cognitive - Mind off the driving task
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Legislation
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Current Legislation
• Handheld Cellphone Use: 21 states, D.C., Puerto Rico,
Guam and the U.S. Virgin Islands prohibit all drivers from
using handheld cellphones while driving.
• All Cellphone Use: No state bans all cellphone use for all
drivers, but 39 states and D.C. ban all cellphone use
by novice drivers, and 20 states and D.C. prohibit it
for school bus drivers.
• Text Messaging: 48 states, D.C., Puerto Rico, Guam and
the U.S. Virgin Islands ban text messaging for all drivers.
Source: GHSA
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State Text Messaging Bans
OH
RI
MD
AK
Primary Enforcement
(all drivers)
Secondary Enforcement
(all drivers)
2 States (MT and MO) Do Not
have an All Driver Texting Ban
AR
DE
NJ
VAUT
WY
TN
WA
OR
NC
NYMN
DC
LA
IL
CT
COCA
ME
VTNH
MA
PA
WV
SC
GA
FL
ALMS
TX
OKNM
HI
AZ
NV
ID
MTND
SD
NE
KS
IA
MO
WIMI
IN
KY
PR
48 states, D.C., Puerto Rico, Guam and the U.S. Virgin Islands ban
text messaging for all drivers. All but 4 have primary enforcement.
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OH
RI
MD
AK
Primary Enforcement
(all drivers)
Puerto
Rico
AR
DE
NJ
VAUT
WY
TN
WA
OR
NC
NYMN
DC
LA
IL
CT
COCA
ME
VT
NH
MA
PA
WV
SC
GA
FL
ALMS
TX
OKNM
HI
AZ
NV
ID
MTND
SD
NE
KS
IA
MO
WIMI
IN
KY
State Hand-held Cell Phone Bans21 states, D.C., Puerto Rico, Guam and the U.S. Virgin Islands prohibit all drivers from using
hand-held cell phones while driving. All are primary enforcement laws.
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Exceptions and Caveats
Source: GHSA
• Novice Drivers
• Young Drivers
• School Bus Drivers
• School Zones
• Highway Construction Zones
Every State is Different
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Scope of the
Problem
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Mobile Phone use according to CTIA:
In 2018, wireless use was up across nearly every metric they
track—from voice minutes, to text messages, to data use.
Source: CTIA Everything Wireless
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The extent of mobile phone use according to CTIA:
In 2018, Americans connected another 21.5 million mobile
devices for a total of 421.7 million devices.
Source: CTIA Everything Wireless
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Increasing Use of Cellphones
Source: NCHS, National Health Interview Survey , CTIA Everything Wireless
In 2017, there were:
• 400.2 million wireless
subscriptions
• 261.9 million smart phones
• 5.5 billion text messages
per day (CTIA, 2017)
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Distraction is a Problem
• There were 2,935 fatal crashes that occurred on U.S.
roadways in 2017 that involved distraction (9% of all fatal
crashes)
• In 2017 there were 3,166 people killed in motor vehicle
crashes involving distracted drivers
• A total of 434 people died in fatal crashes that involved cell-
phone-related activities as distractions.
Distracted Driving Facts to consider
Source: NHTSA
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Demographics & Characteristics of Distracted Drivers
• An estimated 472,486 passenger vehicle drivers were
holding cell phones to their ears while driving at a
typical daylight moment in 2018.
• The 2018 NOPUS found that handheld cell phone use
continued to be higher among female drivers than male
drivers.
• Handheld cell phone use continues to be highest among
16- to 24-year-old drivers, and lowest among drivers 70
and older.
Source: NHTSA/NOPUS
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National
Distracted Driving
Awareness Month
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National Distracted Driving Awareness Month
April is National Distracted Driving Awareness Month
• Paid Multi-Media: April 6-13
• Enforcement: April 9-13
• Social Norming: April 13 - 30
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Call to Action for April 2020
✓ Addressing the issue – Enforcement – dedicate the time and
effort, perception is reality
✓ Understanding the extent of the problem locally – DD
Observations, highly-visible observations, plain clothes, great
earned media piece
✓ Engaging the community – Share observation results pre-
enforcement to raise awareness and inform the community
about stepped up enforcement, extent of the issue
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Distracted Driving Awareness Month
Distracted driving month is an opportunity for States and local
law enforcement to implement a variety of activities to include
public information, education, and outreach, as well as highly-
visible enforcement and communications.
U Drive. U Text. U Pay. - The 2020
campaign encourages partners to
participate in a coordinated enforcement
initiative.
Law Enforcement kick-off:
Connect to Disconnect, C2D.
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Connect-to-Disconnect (C2D)
• A 1-day national distracted driving enforcement and
awareness initiative coordinated by State Highway Safety
Offices and Law enforcement agencies across the country.
• Law enforcement will join together to send a zero-tolerance
message to the public: driving distracted on America’s
roadways will result in a ticket.
• The initiative will be comprehensive, including creative
enforcement strategies, earned and paid media, social
media, and awareness efforts.
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Connect-to-Disconnect (C2D)
Time: 4-hour enforcement period determined by the
participating law enforcement agency
Location: A single or multiple locations as determined by the
participating law enforcement agencies
Enforcement Strategy: There are a number of strategies that
have been successfully implemented and documented during
the three NHTSA Distracting Driving Demonstration Projects.
Media: Press release the day of the event, schedule coverage
the day of the event or shortly after to discuss the results of the
effort. Interviews with local TV, Radio or newspapers are
encouraged.
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#
Connect-to-Disconnect 2019
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Enforcement Techniques
ENFORCEMENT TECHNIQUES BY NHTSA DEMONSTRATION PROJECTS AND SITES
3 ENFORCEMENT
PROJECTS
1. High Visibility
Enforcement of
Distracted Driving Laws
2. High visibility Enforcement of
Distracting Driving Law-
Expansion to larger areas
3. Evaluating the Enforceability
of Texting Laws: Strategies
tested in CT and MA
DEMONSTRATION
PROJECT SITES
Hartford,
Connecticut
Syracuse,
New YorkCalifornia Delaware Connecticut Massachusetts
ENFORCEMENT TECHNIQUES USED
Spotter Technique
Roving Patrols
Unmarked Vehicles
Motorcycle Patrols
Intersection enforcement
Stationary/Covert
Enforcement
Lane Splitting
Saturation Patrols
Checkpoints
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Observation Forms
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Thank You!
Melissa Daily
Occupant Protection Division
ASPPH/NHTSA Public Health Fellow