distributed learning brian hawkins & diana oblinger october 12, 2000
TRANSCRIPT
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Distributed Learning
Brian Hawkins & Diana Oblinger
October 12, 2000
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Consider a few facts….
The US currently spends $740 billion per year on education...
... more than is spent on national defense
… more than the GDPs of Spain, Canada or Brazil
Moe, 1999
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Consider a few facts….
• Distance education is expected to grow at a compound annual growth rate of 33% (IDC)
• Demand for distance education will grow to 15% of all students by 2002
• The e-learning market is expected to reach $46 billion by 2005
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Consider a few facts….
• Over 5,000 competitors offer all types of e-learning; no single competitor has more than a 5% market share
• Last year, over 100 e-learning portals entered the market
• Partnerships between “non-traditional” providers and universities are increasing
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Distributed Learning
Thinking about whether
and/or
how to enter this area
www.northcarolina.edu/educause/de/
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Hype or Reality?
• How large is this market?
• What will be the impact on residential education?
• What role should “my” campus play?
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Concerns to be Examined
• Definition of distributed learning
• Realistic estimates of the market
• Institutional motivations
• Assumptions
• Matrix of responsibilities
• Institutional readiness
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Definitions
Distributed learning is the delivery of education via electronic media, including intranets, extranets, satellite broadcast, etc. It uses technology to deliver learning that is independent of time and place.
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The Marketplace
• Higher education is not a single marketplace.
• It is a host of markets and distributed learning adds even more market segments.
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Traditional Students
•18-22 year olds•16 million students
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New Traditional Students
•18-22 year olds•4 million more
•Many campuses are out of space•Might need 130 new campuses•New campus costs:
•$350 M to build•$323 M to operate
•Is this a realistic solution?
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Adult Learners in the US
• 28 million
• Workforce should spend 20% of time engaged in learning
• Equivalent to 30 credits every 7 years •Do we have the space?
•Will they even come to campus?
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International Learners
•Possibly 100 million
•Results in potentially huge market
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How Realistic are the Projections for US Providers?
What effect do the following have on the size and complexity of the market?– Language– Culture– Cost– Connectivity
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Other Potential Market-Limiting Factors
• Ability to pay
• Willingness to pay
• Role of accreditation
• Transferrability
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Who is the Competition?
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• Professional Advancement
• Business Health Teacher training
• Apollo, DeVry, ITT
Focused Market Players
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• Shared risk
• Leverage
• WGU, KVU
• Unext
Higher Ed Consortia
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• K-12 arena?• Charter & role• Sylvan
• Alumni• Community
Remediation & Enrichment
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• Mass scale
• Internal conflicts
• Provant, Ziff
Corporate Training
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• Viability?
• Leverage?
• Infrastructure cost?
• Marketing cost?
Individual Campus Strategy
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Institutional Motivations
• To increase access to education and to serve the public good
• To increase capacity
• To improve teaching and learning
• To make money
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Assumptions
• The course is the unit of measure for learning
• Traditional institutional models will be successful
• Quality from for-profit providers is inferior
• Distributed learning is a viable option for all institutions
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Topics
• Rationale/Need for DE• Definition• Market• Academic Issues• Technical Issues• Support/Services• Organization• Policies• Financing• Institutional Self-Assessment
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Technical Issues
• Hardware/software
• Network
• Support
• Course management systems
• Content conversion
• Security
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Academic Issues
• Articulation
• Program selection
• Student readiness
• Quality
• Residency
• Workload
• Rewards
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Policies
• Intellectual property
• Conflict of interest
• Conflict of commitment
• Accessibility
• Appropriate use
• Privacy
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Support Structures
• Application
• Registration
• Counseling
• Library
• Career services
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Integration
• Does your distributed learning plan integrate with:– institutional plan– academic plan– financial plan– technology plan?
• Can your campus effectively collaborate?
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Risk
• Is your campus prepared for the risk:– external forces– internal forces– market risk– economic risk
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Summary
• Is distributed learning right for us? Today? In the future?
• Have we analyzed the market correctly?
• How do we divide the responsibilities to ensure success?
• Are we ready to move forward?