distributed marketing marketing automation summit - artoos
DESCRIPTION
MOOOSE - Marketing Automation Summit presentation by ARTOOS about Distributed MarketingTRANSCRIPT
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DISTRIBUTED MARKETING
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The sustainableCommunication Production House
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Managing your marketing campaigns through “decentralised” teams
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HeadQuarter
Network
LocalDirect Marketing
LocalPOS Materials
LocalMedia
Steer & control
Act & progress
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TOTAL CONSISTENCY
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WHO
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RETAIL
COMPLEX BRANDSTRUCTURE
COMPLEX ORGANISATIONSTRUCTURE
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Why?
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TOTAL COST OF OWNERSHIP
Visible: Licences, cost of production
Non visible: waste, working hours, brand image loss, etc
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FROM BATCHTO CONTINUOUS
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Relevancy
Quality Centralisation
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CHALLENGES
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How to align internal stakeholders?Q
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Align agendasSteercoInvolve stakeholders
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How to alignQ Systems
ProcessesCollaboration HQ & Network
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Personal Cloud
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HQ
Service provider
sNetwor
k
MARKETING AUTOMATION
COLLABORATIVE WORKFLOW
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SALESHQ
(40 users)
NETWORK(250 BROKERS)
MARKETINGHQ
(5 users)
MATERIAL PRODUCERS
(30 users)
Library of materials to order (POS & DM)Selection / Edition / BAT / Order / Order History
Administrate & Manage Material / Activity Reporting
Order follow-up and status back to users
Network mgt relationshsip
Supplierrelationship
Mktg Guidance
Stimulate Network activity / Activity reporting
System email
email to my zone
email to network
COLLABORATIVE WORKFLOW
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How to create relevancy (local network)?Q
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SMART 1TO1 TEMPLATES
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How to create end to end integration?Q
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1to1
Show
BAT
1to1
layout
Network
Need
Seamless flow andreal-time automation
ADs
DIGITAL
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What did we learn?
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Activate your network
Attention to TCO
Choose the best Allies
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QUESTIONS ?