content marketing summit 2013 recap
DESCRIPTION
Content Marketing Summit 2013 was a social media event presented by PR Newswire and Business Development Institute. Business and marketing leaders gathered to discuss audience engagement, relevant content, and other big topics in content marketing.TRANSCRIPT
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CONTENT MARKETINGSUMMIT 2013RECAP
Content Marketing Summit 2013took place in NYC on April 17, 2013.
Over 200 social media experts gathered at Elebash Recital Hall to talk aboutTHE POWER OF CONTENT.
Networking was fueled by THE POWER OF BAGELS AND MUFFINS!
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The biggest topics discussed at CMS13 were:
ENGAGEMENT
CONTENT PRODUCTION
AUTHENTICITY
CONTEXT-DRIVEN CONTENT
LISTENING
Stacie Bright from Unilever highlighted thedi�culty in capturing audience attention…
…and noted that “Content, in order to connect,has to be really POWERFUL.”
What makes content POWERFUL?
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According to HubSpot’s SteveHaase,
it all comes down to personalization and context.
Credit: Ste�anie Christofore
In a presentation titled How to Personalize Your Content to Deliver Delight, Steve said that “Context should be driving all your content.”
So don’t let your audience down.
Give them content they want to consume!
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But how do you knowwhat content youraudience even wants?
Credit: Patrick Gruban
Ninan Chacko, CEO of PR Newswire, said that “adding the customer’s voice into content starts with LISTENING.”
Credit: Patrick Gruban
He also highlighted the need for authenticity:
Credit: Patrick GrubanCredit: VFS Digital Design
“Marketing isn’t rocketscience. It’s about beingtrue and genuine,” saidNinan.
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Powerful, personalized contentdriven by listening and authenticityis the way to go. Got it. Great!
But how do youdo it?
Credit: Patrick GrubanScott Linabarger from Cleveland Clinic encouraged brands to follow their own path when it comes to content marketing.
He added that you can post as many times a day as you want…
…so long as your content is relevant.(This photo? Totally irrelevant.)
Eric Webb from McGladrey said that driving content development to the next level takes a better production process.
And that anyone can produce better content,no matter the resources.
In a final panel discussion, Ninan said that too manybrands get excited to create content, get on the bike,pedal hard, and stop a couple months later.
Keep pedaling! Content marketing takes time!
That’s all, marketers!
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