information architecture summit 2012 recap
DESCRIPTION
An overview of my takeaways from the Information Architecture Summit in New Orleans in March. Presented at Übermind (in Seattle) on April 17th. [Originally uploaded to Slideshare April 18, 2012]TRANSCRIPT
NEW ORLEANS MARCH 21-25
INFORMATION ARCHITECTURE
SUMMIT 2012
Presented by ANDY FITZGERALD
IA SUMMIT ’12 THEMES
Myths of Mobile
Device Independence
Putting Content First
Future-Proofing Content
Leveraging Metadata
Embracing Complexity
Delight & Flow
Extending the Mind
?
Interaction Design
Sprint 0 Sprint 1 Sprint 2 Sprint N Launch
Wireframes Wireframes Wireframes
Discovery
FinalizedWireframes
Deck
Post Launch
WireframesInteraction Design
Sprint 0 Sprint 1 Sprint 2 Sprint N Launch
Wireframes Wireframes Wireframes
Discovery
FinalizedWireframes
Deck
Post Launch
Wireframes
CURRENT UX PROCESS
Interaction Design
Usability
Analytics
Information Architecture
Content Strategy
User Research
Sprint 0 Sprint 1 Sprint 2 Sprint N Launch
Wireframes Wireframes Wireframes
ResearchStudy
Paper PrototypeUsability
Study
UsabilityStudy
UsabilityStudy
BaselineUsability
Study
Discovery
Sketches
UsabilityFindingsReport
NavigationSchema User Flows
BaselineAnalytics
Study
AnalyticsFindingsReport
Content Audit
ContentInventory
ContentMap
ContentStrategy
Plan
AnalyticsStudy
UsabilityFindingsReport
AnalyticsFindingsReport
FinalizedWireframes
Deck
Post Launch
Personas &User Stories
UsabilityStudy
WireframesInteraction Design
Usability
Analytics
Information Architecture
Content Strategy
User Research
Sprint 0 Sprint 1 Sprint 2 Sprint N Launch
Wireframes Wireframes Wireframes
ResearchStudy
Paper PrototypeUsability
Study
UsabilityStudy
UsabilityStudy
BaselineUsability
Study
Discovery
Sketches
UsabilityFindingsReport
NavigationSchema User Flows
BaselineAnalytics
Study
AnalyticsFindingsReport
Content Audit
ContentInventory
ContentMap
ContentStrategy
Plan
AnalyticsStudy
UsabilityFindingsReport
AnalyticsFindingsReport
FinalizedWireframes
Deck
Post Launch
Personas &User Stories
UsabilityStudy
WireframesInteraction Design
Usability
Analytics
Information Architecture
Content Strategy
User Research
Sprint 0 Sprint 1 Sprint 2 Sprint N Launch
Wireframes Wireframes Wireframes
ResearchStudy
Paper PrototypeUsability
Study
UsabilityStudy
UsabilityStudy
BaselineUsability
Study
Discovery
Sketches
UsabilityFindingsReport
NavigationSchema User Flows
BaselineAnalytics
Study
AnalyticsFindingsReport
Content Audit
ContentInventory
ContentMap
ContentStrategy
Plan
AnalyticsStudy
UsabilityFindingsReport
AnalyticsFindingsReport
FinalizedWireframes
Deck
Post Launch
Personas &User Stories
UsabilityStudy
WireframesInteraction Design
Usability
Analytics
Information Architecture
Content Strategy
User Research
Sprint 0 Sprint 1 Sprint 2 Sprint N Launch
Wireframes Wireframes Wireframes
ResearchStudy
Paper PrototypeUsability
Study
UsabilityStudy
UsabilityStudy
BaselineUsability
Study
Discovery
Sketches
UsabilityFindingsReport
NavigationSchema User Flows
BaselineAnalytics
Study
AnalyticsFindingsReport
Content Audit
ContentInventory
ContentMap
ContentStrategy
Plan
AnalyticsStudy
UsabilityFindingsReport
AnalyticsFindingsReport
FinalizedWireframes
Deck
Post Launch
Personas &User Stories
UsabilityStudy
WireframesInteraction Design
Sprint 0 Sprint 1 Sprint 2 Sprint N Launch
Wireframes Wireframes Wireframes
Discovery
FinalizedWireframes
Deck
Post Launch
Wireframes
PROPOSED UX PROCESS
Interaction Design
Usability
Analytics
Information Architecture
Content Strategy
User Research
Sprint 0 Sprint 1 Sprint 2 Sprint N Launch
Wireframes Wireframes Wireframes
ResearchStudy
Paper PrototypeUsability
Study
UsabilityStudy
UsabilityStudy
BaselineUsability
Study
Discovery
Sketches
UsabilityFindingsReport
NavigationSchema User Flows
BaselineAnalytics
Study
AnalyticsFindingsReport
Content Audit
ContentInventory
ContentMap
ContentStrategy
Plan
AnalyticsStudy
UsabilityFindingsReport
AnalyticsFindingsReport
FinalizedWireframes
Deck
Post Launch
Personas &User Stories
UsabilityStudy
Wireframes
Interaction Design
Usability
Analytics
Information Architecture
Content Strategy
User Research
Sprint 0 Sprint 1 Sprint 2 Sprint N Launch
Wireframes Wireframes Wireframes
ResearchStudy
Paper PrototypeUsability
Study
UsabilityStudy
UsabilityStudy
BaselineUsability
Study
Discovery
Sketches
UsabilityFindingsReport
NavigationSchema User Flows
BaselineAnalytics
Study
AnalyticsFindingsReport
Content Audit
ContentInventory
ContentMap
ContentStrategy
Plan
AnalyticsStudy
UsabilityFindingsReport
AnalyticsFindingsReport
FinalizedWireframes
Deck
Post Launch
Personas &User Stories
UsabilityStudy
WireframesInteraction Design
Usability
Analytics
Information Architecture
Content Strategy
User Research
Sprint 0 Sprint 1 Sprint 2 Sprint N Launch
Wireframes Wireframes Wireframes
ResearchStudy
Paper PrototypeUsability
Study
UsabilityStudy
UsabilityStudy
BaselineUsability
Study
Discovery
Sketches
UsabilityFindingsReport
NavigationSchema User Flows
BaselineAnalytics
Study
AnalyticsFindingsReport
Content Audit
ContentInventory
ContentMap
ContentStrategy
Plan
AnalyticsStudy
UsabilityFindingsReport
AnalyticsFindingsReport
FinalizedWireframes
Deck
Post Launch
Personas &User Stories
UsabilityStudy
Wireframes
“ARCHITECTURE ENABLES ENVIRONMENTS FOR INHABITATION; INFORMATION ARCHITECTURE ENABLES ENVIRONMENTS FOR UNDERSTANDING.”
–Jorge Arango, “Architectures”
I.A. IS ALSO
Web Strategy
Social
Mobile
Cross-Channel Strategy
Physical
Digital
Intertwingularity
Ubiquitous
Ambient
Content
Context
Users
Adapted from Informa(on Architecture for the World Wide Web, by Louis Rosenfeld & Peter Morville
SUMMIT THEMES (REDUX)
Putting Content First
Future-Proofing Content
Leveraging Metadata
Embracing Complexity
Delight & Flow
Extending the Mind
Con
tent
Con
text
Use
rs
Myths of Mobile
Device Independence
SUMMIT THEMES (REDUX)
Putting Content First
Future-Proofing Content
Leveraging Metadata
Embracing Complexity
Delight & Flow
Extending the Mind
Con
text
Con
tent
Use
rs
Myths of Mobile
Device Independence
MYTHS OF MOBILE CONTEXT
Adapted from Myths of Mobile Context, Josh Clark @ IAS12
MYTHS OF MOBILE CONTEXT
Myth #1: Mobile users are rushed and distracted
Adapted from Myths of Mobile Context, Josh Clark @ IAS12
MYTHS OF MOBILE CONTEXT
Myth #1: Mobile users are rushed and distracted
AdWeek, April 11, 2012 Source: Forrester Research
MYTHS OF MOBILE CONTEXT
Myth #1: Mobile users are rushed and distracted
AdWeek, April 11, 2012 Source: Forrester Research
MYTHS OF MOBILE CONTEXT
Myth #1: Mobile users are rushed and distracted
Myth #2: Mobile = Less
Adapted from Myths of Mobile Context, Josh Clark @ IAS12
“MOBILE USERS’ PRIORITIES CHANGE, BUT THEIR INTENTS DON’T.”
–Emily Weingart, Beyond Channels
MYTHS OF MOBILE CONTEXT
Myth #1: Mobile users are rushed and distracted
Myth #2: Mobile = Less
Adapted from Myths of Mobile Context, Josh Clark @ IAS12
Myth #3: Complexity is a dirty word
Myth #4: Extra taps are evil
MYTHS OF MOBILE CONTEXT
Myth #5: Gotta have a mobile website
Adapted from Myths of Mobile Context, Josh Clark @ IAS12
Myth #1: Mobile users are rushed and distracted
Myth #2: Mobile = Less
Myth #3: Complexity is a dirty word
Myth #4: Extra taps are evil
Myth #6: Mobile is about apps
MYTHS OF MOBILE CONTEXT
Myth #5: Gotta have a mobile website
Adapted from Myths of Mobile Context, Josh Clark @ IAS12
Myth #1: Mobile users are rushed and distracted
Myth #2: Mobile = Less
Myth #3: Complexity is a dirty word
Myth #4: Extra taps are evil
Myth #6: Mobile is about apps
Myth #7: Content & API are for database nerds
“STOP BEING CHANNEL EXPERTS; START BEING CONTENT EXPERTS.”
–Emily Weingart, Beyond Channels
DEVICE INDEPENDENCE
DEVICE INDEPENDENCEDEVICE INDEPENDENCE
Place
What are the physical touchpoints & surrounding channels?
Mindset
What is the user there to do?
Social
how does the presence of others affect the users’ goals?
Adapted from Beyond Channels, Emily Weingart @ IAS12
DEVICE INDEPENDENCEDEVICE INDEPENDENCE
Place
What are the physical touchpoints & surrounding channels?
Mindset
What is the user there to do?
Social
how does the presence of others affect the users’ goals?
Adapted from Beyond Channels, Emily Weingart @ IAS12
DEVICE INDEPENDENCEDEVICE INDEPENDENCE
Place
What are the physical touchpoints & surrounding channels?
Mindset
What is the user there to do?
Social
how does the presence of others affect the users’ goals?
Adapted from Beyond Channels, Emily Weingart @ IAS12
DEVICE INDEPENDENCEDEVICE INDEPENDENCE
Place
What are the physical touchpoints & surrounding channels?
Mindset
What is the user there to do?
Social
how does the presence of others affect the users’ goals?
Adapted from Beyond Channels, Emily Weingart @ IAS12
SUMMIT THEMES
Embracing Complexity
Delight & Flow
Extending the Mind
Con
text
Con
tent
Use
rs
Myths of Mobile
Device Independence
Putting Content First
Future-Proofing Content
Leveraging Metadata
“YOU PUT WATER INTO A CUP,
IT BECOMES THE CUP.
YOU PUT WATER INTO A BOTTLE,
IT BECOMES THE BOTTLE.
YOU PUT IT IN A TEAPOT,
IT BECOMES THE TEAPOT.”
Yoinked from Myths of Mobile Context, Josh Clark @ IAS12
“PUTTING CONTENT FIRST MEANS CREATING CLEAN, WELL STRUCTURED, FLEXIBLE CONTENT THAT CAN BE USED ACROSS A VARIETY OF CHANNELS, PLATFORMS, AND CONTEXTS -- BECAUSE IT WAS PLANNED THAT WAY FROM THE START.”
–Karen McGrane, Adapting Ourselves to Adaptive Content
CONTENT
PROVIDE
MUSIC
PARTNE
Adapted from Adap(ng Ourselves to Adap(ve Content, Karen McGrane @ IAS12
CONTENT FIRST
Future-proof content
write for the “chunk”
create content for re-use from the start
Adapted from Adap(ng Ourselves to Adap(ve Content, Karen McGrane @ IAS12
“THE MORE STRUCTURE YOU PUT INTO CONTENT THE FREER IT WILL BECOME.”
– Rachel Lovinger @rlovinger
CONTENT FIRST
Leverage metadata
design for dynamically generated pages that respond to presentation and context
Adapted from Adap(ng Ourselves to Adap(ve Content, Karen McGrane @ IAS12
Future-proof content
write for the “chunk”
create content for re-use from the start
“METADATA IS THE NEW ART DIRECTION”
– Ethan Resnick @studip101
SUMMIT THEMES
Putting Content First
Future-Proofing Content
Leveraging Metadata
Embracing Complexity
Delight & Flow
Extending the Mind
Con
tent
Con
text
Use
rs
Myths of Mobile
Device Independence
EMBRACING COMPLEXITY
Overview
Zoom
Filter
Details on demand
Visual Informa(on Seeking Mantra, Ben Schneiderman (1996)
COMPLEXITY HEURISTICS
Prioritize
Adapted from Designing for Complexity, Nadine Schaeffer @ IAS12
COMPLEXITY HEURISTICS
Prioritize
Surface patterns
Adapted from Designing for Complexity, Nadine Schaeffer @ IAS12
COMPLEXITY HEURISTICS
Prioritize
Surface patterns
Visualize Data
Adapted from Designing for Complexity, Nadine Schaeffer @ IAS12
COMPLEXITY HEURISTICS
Prioritize
Surface patterns
Visualize Data
Account for roles
Adapted from Designing for Complexity, Nadine Schaeffer @ IAS12
COMPLEXITY HEURISTICS
Prioritize
Surface patterns
Visualize Data
Account for roles
Adapt to users
Adapted from Designing for Complexity, Nadine Schaeffer @ IAS12
COMPLEXITY HEURISTICS
Prioritize
Surface patterns
Visualize Data
Account for roles
Adapt to users
Adapted from Designing for Complexity, Nadine Schaeffer @ IAS12
Reveal
COMPLEXITY HEURISTICS
Prioritize
Surface patterns
Visualize Data
Account for roles
Adapt to users
Adapted from Designing for Complexity, Nadine Schaeffer @ IAS12
Reveal
Zoom
COMPLEXITY HEURISTICS
Prioritize
Surface patterns
Visualize Data
Account for roles
Adapt to users
Adapted from Designing for Complexity, Nadine Schaeffer @ IAS12
Reveal
Zoom
Consider social implications
COMPLEXITY HEURISTICS
Prioritize
Surface patterns
Visualize Data
Account for roles
Adapt to users
Adapted from Designing for Complexity, Nadine Schaeffer @ IAS12
Reveal
Zoom
Consider social implications
No UI at all
“Plot Lines”Delayed Gra(fica(on, Oct-‐Dec 2011
CSÍKSZENTMIHÁLYI’S FLOW
Finely-tuned balance of challenge & skill
Clear sense of goals
Positively channeled emotions
Total and energized immersion in an activity
Intrinsically rewarding
“INFORMATION IS CHEAP;UNDERSTANDING IS EXPENSIVE.”
–Karl Fast, Information Overload
is an Opportunity
THANK YOU!