Download - Content Marketing Summit 2013 Recap
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CONTENT MARKETINGSUMMIT 2013RECAP
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Content Marketing Summit 2013took place in NYC on April 17, 2013.
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Over 200 social media experts gathered at Elebash Recital Hall to talk aboutTHE POWER OF CONTENT.
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Networking was fueled by THE POWER OF BAGELS AND MUFFINS!
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The biggest topics discussed at CMS13 were:
ENGAGEMENT
CONTENT PRODUCTION
AUTHENTICITY
CONTEXT-DRIVEN CONTENT
LISTENING
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Stacie Bright from Unilever highlighted thedi�culty in capturing audience attention…
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…and noted that “Content, in order to connect,has to be really POWERFUL.”
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What makes content POWERFUL?
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According to HubSpot’s SteveHaase,
it all comes down to personalization and context.
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Credit: Ste�anie Christofore
In a presentation titled How to Personalize Your Content to Deliver Delight, Steve said that “Context should be driving all your content.”
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So don’t let your audience down.
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Give them content they want to consume!
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But how do you knowwhat content youraudience even wants?
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Credit: Patrick Gruban
Ninan Chacko, CEO of PR Newswire, said that “adding the customer’s voice into content starts with LISTENING.”
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Credit: Patrick Gruban
He also highlighted the need for authenticity:
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Credit: Patrick GrubanCredit: VFS Digital Design
“Marketing isn’t rocketscience. It’s about beingtrue and genuine,” saidNinan.
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Powerful, personalized contentdriven by listening and authenticityis the way to go. Got it. Great!
But how do youdo it?
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Credit: Patrick GrubanScott Linabarger from Cleveland Clinic encouraged brands to follow their own path when it comes to content marketing.
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He added that you can post as many times a day as you want…
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…so long as your content is relevant.(This photo? Totally irrelevant.)
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Eric Webb from McGladrey said that driving content development to the next level takes a better production process.
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And that anyone can produce better content,no matter the resources.
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In a final panel discussion, Ninan said that too manybrands get excited to create content, get on the bike,pedal hard, and stop a couple months later.
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Keep pedaling! Content marketing takes time!
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That’s all, marketers!
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IMAGE CREDITS
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