DIVE DAY CLUB @ HARRAH'S

RESORT SOCAL

SUMMER 2014

HIGH 5’S• Perfect Serve• Perfect Visibility• Menu w/ Editions• Right Price• MIB Video Creator

RED BULL ASSETS

• 2 Ferry Bars• 2 Gastro Bars• 2 360 Coolers

SALES • 2013 = 1360 cs• 2014 = 1887 cs• +/- vs PY= +39% !!

*May-September

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

DIVE DAYCLUB @ HARRAH’S RESORT SOCAL

SOCIAL MEDIA CLICK FOR VIDEO RECAP

TOPS AND FLOPS CLICK FOR VIDEO RECAP

Tops Sales Performance Lift of 527 cases vs. PY = +39% Increase Exclusivity throughout Dive Day Club – Kicked Rockstar out of Pool Perfect Outlet executed entire Season May-September Editions Distribution w/ Menu Listing 2 Red Bull Cans included on first bottle service order Consumption Activation messaging integrated into LED DJ Stand

Flops Leverage dollar support for full Harrah’s Casino exclusivity next year Perfect Serve incentive with bartenders would encourage consistency

@REDBULLSD #DiveDayClub