division of communications and marketing
TRANSCRIPT
Division of Communications
and Marketing
•Great Start
• Perceptions and images that represent your organization
• Your essence, personality, style
• What keeps the customer coming back
• Our most important asset
• What it is NOT:
– NOT just a name, logo, a tag line, or a radio jingle
– NOT something only marketing worries about
– NOT a luxury for the most affluent organizations
• A brand promise is the commitment to deliver made between that brand and its audience
What is a brand?
Presentation & appearance
Way-finding
Cleanliness
Care environment
E-Marketing
Website
Social media
Mobile marketing
DIGITAL CHANNELS FACILITY
BUSINESS AND
COMMUNICATION TOOLS
Advertising
Public Relations
Collateral
Direct mail
Publications
Forms
Patient bills
Staff attitude
Staff knowledge
Staff presentation
Service response & follow-up
EMPLOYEE AND
PHYSICIAN INTERACTION
BRAND
A Typical Composition of Brand
A Plausible Definition of Brand
BRAND EXPERIENCE
• Employees are the most visible and impactful aspects of an organization.
• A brand is determined by:– The quality of service
– The experiences of our customers (patients, students, the community, etc.)
• It is your job to deliver our brand promise: Making the promise is easy. Keeping it is the hard part. One can make a promise with words. But it can only be kept through actions.
You Control the Brand
Communications and Marketing Services
Learn more at augusta.edu/dcm
Websites You Need to Know
augusta.edu
students, community, faculty
Websites You Need to Know
augustahealth.org
Patient/Consumer Site
Websites You Need to Know
paws.gru.edu
Employees only
Employee Communications—JagWire
Learn more at jagwire.augusta.edu
https://www.youtube.com/watch?v=cY32ruyMLGw
Brand Site
Learn more at augusta.edu/brand
How do you get connected?
@AUG_university @AUG_Health @gachildrens
Welcome Jaguars!
https://youtu.be/hxYDpg9FhEM
