Sponsorship Overview

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CD Baby’s first two DIY Musician Conferences were a smashing success, selling out in advance and getting rave reviews from attendees and music industry veterans. Sponsors reported phenomenal conversions from their association with the conference.

We personally spoke with hundreds of attendees, all of whom were engaged and eager to learn about our company. Jennifer Newman Sharpe Co-Founder/CEO, Sparkplug

We've been pretty active in the conference circuit for the past two years, and for our company and product, this was the most fruitful... I couldn’t have asked for a better experience. Vanessa FerrerFounder/CEO, Merch Cat

...a laser shot into our core demographic. Our panels were at capacity... We'll be sponsoring again this year.Mike KingCMO, Berklee Online

Sponsoring CD Baby’s DIY Musician Conference gave us more customer conversions than any other conference we have sponsored or participated in. Mark SteinerCEO, GigSalad

What is the DIY Musician Conference?Focused squarely on the needs of today’s independent artist, the DIY Musician Conference is an event where artists and industry representatives attend panels, breakout sessions, network, and collaborate. The deep engagement, interactive nature and overall elation of conference attendees gives sponsors the irreplaceable opportunity to interact directly with potential users and create die-hard advocates for their brands.

Why the DIY Musician Conference?There are dozens of music industry conferences but most offer very little takeaway value to independent artists. The DIY Musician Conference is the antidote to all of that. Geared towards the hundreds of thousands of DIY musicians working to break through, the DIY Musician Conference is intended to bring artists the information and tools they have been looking for. 2016 DIY Musician Conference Stats

• More than 1100+ people attended• Attendees came from all over the country and the

world to be there. We had guests from 44 states and 15 different countries, including: USA, UK, Canada, Sweden, Switzerland, Mexico, Norway, Haiti, Malaysia, Colombia, Germany, Ghana, Australia, Botswana, and South Korea

• Over 2200 social media posts were shared on Twitter and Instagram using the hashtag #DIYmusician during the conference

Quotes from conference attendees:

“It was energizing to be around so many dreamers and go-getters. It kind of felt like when I went to music summer camp as a child; the freedom of being away from a world that tells you what you want to do can’t be done, surrounded by mentors who have proven them wrong and new friends going through the same battle. Christina Coleman, musician (Trumpet Grrrl)

“I’d like to see recording software companies and/or sound gear in the Hangout Room.” Anonymous 2016 Survey Feedback

“The CD Baby DIY Musician Conference is the best, most engaging, most relevant music conference we have ever attended. Scarlett, musician (Running Red Lights)

"My band The New York Rock has showcased at a handful of other music conferences. We learned that most conferences are more about the industry folk networking for themselves. With the CD Baby music conference, it was a conference FOR the artists. I personally learned more in that weekend than in the last 10 years of my career. The panels were aimed to help independent artists succeed. There was NO ego.” Mike Brindisi, musician (The New York Rock)

Custom Sponsorship - Negotiable Do you want to bring in a product line to showcase to artists? Want to set up a mobile recording studio? Are you interested in reaching CD Baby’s audience, but unsure of the best route to do so? Let’s talk about it!

Custom Activation - $50,000Want to set up a ball pit in the middle of the conference? Want to audition bands and record them on the spot? Your imagination is your limit. If you want to create a compelling and authentic connection with the 1000+ DIY Musician registrants, let’s talk about building an activation unique to your brand and business goals. Not only will we work with you to create this activation, you will also get:

• One dedicated email about your brand sent to CD Baby’s artist list with over 400k+ active subscribers, or one dedicated conference email hyping your brand presence at the conference

• Full page ad in the conference program guide• Gift bag insert (item provided by sponsor) that will be given to all

conference attendees• List sharing of all artists in attendance• Up to 10 conference badges

Prime Sponsorship OpportunitiesIf you are looking to make maximum impact, consider one of our premium sponsorships. These opportunities give you the most exposure before and during the conference, with prioritized branding and access to CD Baby’s active users.

Premium Sponsorship - $30,000Sponsors will receive maximum exposure to CD Baby’s artist base. Premium sponsorship of the DIY Musician Conference includes:

• Two dedicated email about your brand sent to CD Baby’s artist list with over 400k+ active subscribers

• Your branded content (video, blog, guide) included in up to four DIY Musician Conference-specific emails

• Classroom space where you can program one hour-long workshop session OR representation on one panel or session

• Full page ad in the conference program guide• Gift bag insert (item provided by sponsor) that will be given to all

conference attendees• Your branding/logo on conference the following marketing materials:

» General conference emails » Programs » Conference website » Facebook event page

• Premium placement of your logo on looping video in main hall throughout the conference

• Premium booth space and placement to represent your brand on the main tradeshow floor

• List sharing of all artists in attendance• Up to 10 conference badges

Event Sponsorship Opportunities Throughout the conference weekend, we will have fun networking and socializing opportunities for attendees. If your brand identifies with live performance, nightlife and/or community-building, this is the sponsorship section for you. Add on a booth for only $1000 so you can connect with artists before and after your event.

VIP Party Sponsor - $5,000If you want the opportunity to communicate more directly with other brands, industry professionals and conference speakers, sponsor the VIP cocktail party (expected attendance approximately 100). This sponsor will receive:

• Three emails sent to sponsors, speakers and Nashville industry contacts• Featured on the conference website and in the program• Ability to brand the room with your signage • Able to hand out swag or offer a giveaway in the space• Up to five conference badges

Coffee Break Sponsor - $2,000 per day / $5,000 all three daysProvide a much appreciated energy boost to our attendees. This is a great way to put a concentrated focus on your brand each day. Specify if you prefer Friday, Saturday, or Sunday for your branded coffee break. This sponsor will receive:

• One dedicated email to attendees• Featured on the conference website and in the program• Ability to brand the coffee space with your signage for the coffee break on one day• Able to hand out swag or offer a giveaway next to the coffee service area• Up to five badges

Party Sponsor - $5,000 - $15,000Parties will take place Friday, Saturday or Sunday night. Work with CD Baby to brand one of Nashville’s popular downtown venues. Events will be open to the public, so it is also a great opportunity for brands looking to engage with the broader Nashville audience. Sponsorship price and perks will be based on venue capacity. If your party is co-sponsored, some perks may be shared. Sponsorship includes:

• One email sent to ticket holders focused on your brand and the event• One email sent to CD Baby’s Nashville list (with 7000 active subscribers) focused on your brand and the

event• Ability to brand the space with signage and custom hashtag• Able to hand out swag or offer a giveaway in the space• Featured on the conference website and in the program• Up to five conference badges

Specialty Room Sponsorship OpportunitiesIf you are looking for more dedicated time and space to showcase your brand, why not look into sponsoring a room?Each room sponsor will receive:

• One email sent to ticket holders focused on your brand and your time in the room

• Featured on the conference website and in the program• Ability to brand the room with your signage• Able to hand out swag or offer a giveaway in the space• Up to five conference badges

Branded Workshop Room with Session(s) $3,000 for one session $5,000 for two sessionsWant to showcase your brand in a workshop setting? Then sponsor the conference classroom for you to host branded workshops or demos to our attendees. This sponsorship includes one or two hour-long workshop session(s). Add on a booth only $1000 so you can be connecting with artists before and after your session(s).

Jam Room - $7,500We are giving our talented musicians what they want: a dedicated space to show off their talent! You know what would make it even cooler? Having them jam and show off (and post to social media) on YOUR equipment. Add on a booth for just $1000 so you have a quiet space to talk about your products or service.

Exhibition & Bag Insert OpportunitiesExhibitors love the DIY Musician Conference because our attendees are ready and willing to engage with artist-friendly brands. Put yourself in front of our musicians, and get three conference badges to attend and a six-foot table (unless otherwise noted) in our exhibitor area. Exhibitors will also have their brand logos added to the conference website and programs. A separate option is to add an insert or promotional item into conference registration bags to promote your brand or company.

Exhibitor Sponsorship - $3,500 / $2,500 (if paid before January 31)The exhibition area will be humming and buzzing with musicians all weekend as they pass through to attend sessions, participate in mentoring and congregate to network with you and each other. Your table will be highly visible, and if you buy in before

Registration Bag Sponsor - $1,000Build brand awareness by offering a promotional item or insert to all attendees (expected to be 1200 registrants). You will also get a logo in the program.

Sponsorship Summary

Prime Sponsorship Opportunities • Custom Activation - $50,000• Premium Sponsorship - $30,000 • Custom Sponsorship – Negotiable

Event Sponsorship Opportunities • Party Sponsor - $5,000 - $15,000• VIP Networking Party Sponsor - $5,000• Coffee Break Sponsor - $2,000 per day / $5,000 all three days

Specialty Room Sponsorship Opportunities• Jam Room - $7,500• Branded Workshop Room with Session(s) $3,000 for one session / $5,000 for two sessions

Exhibition and Bag Insert Opportunities • Exhibitor Sponsorship - $3,500 $2,500 until Jan. 31st!• Registration Bag Sponsor - $1,000