OUR STORY

• FOUNDED IN 1978 BY MR. RENZO ROSSO, DIESEL HASGROWN TO BECOME A TRULY UNIQUE LIFESTYLEBRAND

• ROOTED IN DENIM AND NOW RELEVANT INOTHER APPAREL AND NON CATEGORIES

• HEADQUARTERS IN BREGANZE, ITALY

• 19 BRANCHES THROUGHOUT EMEA ANDTHE AMERICAS

• OPERATING IN MORE THAN 80 COUNTRIES

• 400 PLUS DIESEL STORES

- RENZO ROSSO

OUR CUSTOMER

We care about FITTING IN and feel part of OUR COMMUNITY

But we also want to STAND OUT

OUR PRODUCT SEGMENTS

MARKET POSITION • Premium brand

• The upscale casual environment• The brand signifies luxury, mainstream and denim

LICENSES ARE KEY TO CONVEY THELIFESTYLE OF THE BRAND

• 7 In-House segments• 9 Licensed segments

BEACH WEAR

UNDER WEAR

KIDS

BAGS

APPAREL

HELMETS

EYEWEAR

STROLLERS

HOME

BIKE

FRAGRANCES

WATCHES

JEWELS

SHOES

DENIM HEADPHONES

DIESEL TO CELEBRATE 30TH ANNIVERSARY IN JAPAN

The brand is to hold a fashion show in Tokyo on September 6th unveiling its Fall 16 collection, which will be available to purchase that same day. Afterwards, a party will be thrown to mark the label turning 30 in a place which has played a massive part in the finished pieces.

“I have always been in love with Japan,” founder Renzo Rosso told WWD. “I visit the country regularly - just as my design team, we do our research there, so one could definitely say that Japan always played and still plays a big part in Diesel’s global success. So I dedicate this 30th anniversary to Diesel’s Japanese supporters, who always push us to do more and better.”

There are 55 Diesel stores and 61 concessions in department stores across the country, making it an important part of the world for the Italian label.

BRAND NEWS

DIESEL’S FALL 2016 THEME

For autumn-winter, it’s going to be all about high energy for Diesel. Mixing rock, denim, military and sport themes, artistic director Nicola Formichetti says his inspiration was a concert or a sports event where people gather in a stadium to have fun.

BRAND NEWS

“Rock style is interpreted in a pop way and the clothes are almost like a uniform,” he says in a statement.

2016 SEPTEMBER RELEASES

SEPTEMBER RELEASE

INSPIRATIONS • Easy to wear style• Various colors on frame

and temples using havanaand horn

• Spring Hinges

• Size: 53/55-15-145• Masculine shape• B measurement-15• 4 Base Curve

DL5199

001 Shiny black, Palladium Rubber, shiny black 005 Matte striped gray, Satin gunmetal , shiny black 055 Matte striped brown havana, Satin gunmetal, shiny black 092 Shiny striped gray-blue, satin palladium, shiny black

SIZE AND SHAPE

SALES ARGUMENTS

COLORS

DL5199-092

SEPTEMBER RELEASE

INSPIRATIONS

DL5202-002

• Semi-Rimless RectangleMetal Front

• Masculine shape,featuring very thin profiles

• Acetate temple for acomfortable fit

• Spring Hinges

• Size: 52-18-145• Semi-rimless• B measurement-18

DL5202

002 Matte black, matte black, palladium 009 Satin gunmetal, matte/shiny melange gray, palladium 097 Matte dark green, matte/shiny mil. havana, gunmetal

SIZE AND SHAPE

SALES ARGUMENTS

COLORS

SEPTEMBER RELEASE

INSPIRATIONS • Easy to wear style• Various colors on frame

and temples using havanaand horn

• Spring Hinges

• Size: 54-15-145• Masculine shape• B measurement-15• 4 Base Curve

DL5203

001 Shiny black/ havana, Shiny/matte black, palladium 002 Matte/Shiny black, matte/shiny black, palladium 092 Shiny blue/havana, shiny blue/havana, palladium

SIZE AND SHAPE

SALES ARGUMENTS

COLORS

DL5203-002

SEPTEMBER RELEASE

INSPIRATIONS • Half denim and marble

effect on front frame*• *On select SKUs

• #denimeye patentedtechnology

• Spring Hinges

• Size: 50-18-145• Geometric Shape• B measurement-18• 4 Base Curve

DL5205

001 Shiny black, black denim, shiny dark havana 052 Shiny dark havana, dark blue denim, shiny black

SIZE AND SHAPE

SALES ARGUMENTS

COLORS

DL5205-001