dm on stage bpost novelties
Post on 19-Oct-2014
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1ère edition de DM on stage @ piasnite a eu lieu le 23/11 au k-nal.TRANSCRIPT
23 November 2011
Agenda of the presentation 17 18.30
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Mark Iremongero Head of Strategy & Planning, Proximity London
Cannes Insight-Out 2011 o Sébastien De Valck: Member of Direct Cannes Jury, Art Director,
Mortierbrigadeo Hanne Deheegher: Creative, TBWA o Quentin Watelet: Copywriter, Happiness
bpost novelties o An Schuurmans & Ellen Distave
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bpost novelties An Schuurmans & Ellen Distave
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targeting1
creation2
response3
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Looking backwards to 2011
Audience packages
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targeting1
Reach 52% of the families with kids
Thanks to a selective Distripost
audience package
Audience packages
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targeting1
Reach 32.250 drivers willing to buy a new car
Thanks to a Select Post
audience package
Personalised franking
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creation2
DM Plaza (Y)our community
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creation2
“Welcome promotion”get -20% off on your DM franking!
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1st Direct Mail since 12 months?
Test it at -20% on pref tariffs!
creation2
Response card & Boomerang
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response3
Temporary offer*
- 25% on both channels
*upon conditions, first in, first served
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Looking forwards to 2012
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targeting1
Mr. Wrong Other street, 129110 Help
Your advantages: o Discover whether an address
is valid or noto Incomplete or incorrect
addresses will be automatically corrected and suggestions will be provided
Address validation tailor made service to check postal addresses
Target group profilerbased on GFK panel
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1 consumer known by Gfk
X > 10 consumers found by us
targeting1
<Addressed non personnalised>select zones based on specific addresses
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e.g. veranda, pool, …
e.g. press, energy, …
Usage 1:Neighbour
Select
Usage 2:Zone Select
aan de bewoner van
De Brouckèreplein 34
1000 Brussel
Your advantages: reach prospects via
targeting1
CO² Compensationget the CO² label on your enveloppe
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creation2
Your advantages o Cheap sustainable
participationo Green commitment
Gift pack-10% off by purchase of 5 or 10 pieces via eShop
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creation2
Bpack 24/7network of 70 pick-up stations
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creation2
The post office gives your message the attention it deserves
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creation2
STORE tv is bpost’s digital signage network. It is present in more than 450 post offices with more than 500 screens. 150.000 contacts per day.
Also possible: Create your own event by using the post offices public area for activities such as product promotion, tasting, brand activation, event marketing…
MaxiResponse
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response3
WEBTOOL
platform optimized
MaxiResponse
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Your advantages oEasier for youoValue added services
offered by bpost partners
oCost effective: price per feedback
OUTSOURCE YOUR RESPONSE MANAGEMENT
response3
