1.With one billionASIA PACIFICinternet users now inAsia Pacific, marketersDigital Marketing need to get local andYearbook 2012 personal.www.asiadma.comEdited by Rachel Oliver

2. ABOUT THE ASIA DIGITAL MARKETING ASSOCIATION The ears, eyes and voice of digital marketing in Asia 360 Digital Advertising Opportunities The Asia Digital Marketing AssociationBeing a member gives you access:(ADMA) is a non-profit organisation with a Unified voice for the industry to promote the use of digital and the internet (in the media and with potential customers)membership base spanning the full range of Forum for standards and best practice sharingthe digital marketing ecosystem, from portals Spokespeople to represent members and respond to criticismand publishers, to advertisers, e-commerce Insights on what advertisers, agencies and publishers are thinkingplatforms, agencies, technology solutions Industry contacts and networking opportunities Sponsorship opportunities to raise awareness ofproviders, and research houses. The missionyour brand Discounted rates for regional eventsof the ADMA is to grow the use of digital for Notification of relevant speaking opportunities Professional and entry level digital marketingeffective marketing investment. This will be qualifications - discounted enrolment fees for members Company listing in the online Membership Directory andachieved by being an authoritative sourceannual Asia Pacific Digital Marketing Yearbook Job matching service to help you find staffof insight and statistics, hosting networking to join the ADMAMembership fees are set low enough to encourageevents, and facilitating professional universal membership among industry players and, takentogether, provide sufficient revenues to underwrite regulardevelopment. In addition, the ADMA engagesactivities. Other activities are funded by sponsorship(cash and in kind) and by charging admission fees for Reaching over 8 million unique visitors per month in Asia* with senior executives to gain consensus andsome events. through a range of digital platforms provide a voice on key industry issues.To join, simply complete the online registration form atwww.asiadma.com/membership/join. For integrated advertising solutions,Visit www.asiadma.com for more details.please contact us at wsja.advertising@dowjones.comThe ADMA gives heartfelt thanks to all our members for their support and contributions:ADMA Patrons: 2012 Dow Jones & Company, Inc. All rights reserved.ADMA Corporate members:Acxiom Corporation, Adobe Systems, ad:tech, AGENDA Group Asia, Branded, Colgate-Palmolive, comScore, ConnectedGroup,Digital Chameleon, eBay Classifieds Group, Econsultancy, E-Dialog, Edipresse, emailvision, emarsys, Experian Marketing Services,Financial Times, Ignite Media Group, Innity, isobar Hong Kong, KatalystM, Lithium Technologies, LinkedIn, Message Systems,OgilvyOne Worldwide, Philips Electronics Hong Kong, PUMA Asia Pacific, Rajah & Tann, SCMP.com, StarHub, The Economist online,The Nielsen Company Hong Kong, The Wall Street Journal, UBM Asia, Universal McCann, WundermanAnd all our SME members.*comScore March 2012asia pacific digital marketing yearbook 1 3. Contents Asia Pacific6 INDONESIA 42 SINGAPORE70 Austr alia 14 JAPAN 48 SOUTH KOREA76 CHINA22 MALAYSIA54 TAIWAN 81 HONG KONG30 NEW ZEALAND 62 THAILAND 84 INDIA37 THE PHILIPPINES 66 VIETNAM87 asia pacific digital marketing yearbook 3 4. CHAIRMANSMESSAGE2012: One billion internet usersIncreasingly, internet usage patterns acrossAsia Pacific are becoming localised. Heres aparticipating in many webslook at some of the trends Nearly half of Australians online access TV, movielifestyle perspective, regionwide the top four reasons Asia and related entertainment content, in part thanks Pacific internet users go online are to stay up to date on T to 90% broadband penetration. news and events, stay in touch with friends, research here are now more than one billion people online The billion people online in Asia Pacific are spread across Group buying took China by storm in 2011, withproducts to buy, and to do research for work. In order from across Asia Pacific (1.016 billion to be precise - more than 14 countries, with a wide range of languages,more than 65 million internet users participating - high to low, they are most likely to send an email, watch nearly 46% of the worlds total), and 623 millioncultures and online habits. More than half of them (513an increase of almost 250% year-on-year.a video clip, do internet banking, purchase a product, people access the web via mobile. Although thismillion) are in China, which has its own media properties 80% of Thailands internet users say they now review a produce or brand online, connect via an instant enormous and growing addressable market seems to holdand consumer dynamics. In fact, seven of the top elevenshop online.messenger, share photos or manage their social media. boundless business potential for marketers, the reality is sites in the region are in China. Across the rest of Asia The desktop PC remains Vietnams most widelyBut significantly, the "long tail" of what people are doing more complicated - and more interesting. The headline onePacific there is remarkable diversity; the way people useused device to access the internet (80% of users).online goes on and on, to include blogging, micro blogging, billion user number is made up of hundreds of thousandsthe web and interact with content and with one another Only 15% of Indian women have access to the gaming, using Cloud-based software and apps, posting on of communities of users, spread across a wide variety of differs significantly from Australia, to Korea, to Indonesia,internet. websites/forums/BBS, or buying on a group buying service. devices and platforms, languages and cultures, and who to India. Mobile internet access penetration rates inThis fragmentation of online activities and communities use the web in a profusion of different ways.In addition to obvious geographic, language, and Indonesia reached 57%, vs. less than 10% whois matched with an explosion of information. By 2015, AsiaThe implications and opportunities for marketerscultural differences, the internet is increasingly host to a access the web via PC.Pacifics internet users will be generating 530,000 petabytes are far-reaching:profusion of platforms, many of which are interconnected The top three reasons people in Hong Kong goof information a year, up from 67,000 in 2010. Thats the Social media continues to gain in importance, but but which also attract their own distinctive communities online are for online banking, on-demand video, equivalent of every person on Earth exchanging about 50brands have to proceed with caution. Although 60% ofand patterns of behaviour. In Asia Pacific, portals are stilland live video. newspapers worth of information every day. Droppingsocial networkers say that social networks are a good the top category of internet property, and have nearly 90% 91% of Taiwans internet users aged 20-29 are costs of storage and new business models are facilitatingplace to learn about brands, 50% also say they dontreach, but the days when users went to one destination aslooking at job placements.the storing and sharing of enormous amounts of data,want to be bothered by brands.the entrance to their web experience are long gone. Travel is big in Japan, with online sales estimated including an increasing amount of video. At the same time Social commerce is on the rise, and marketers can With such a profusion of content, the primary ways toat US$31 billion in 2012. that online audiences and media channels are becomingdeploy sophisticated, personalised approaches,make sense of the overwhelming amount of data, opinions Malaysians aged 30-39 spend twice as much timeincreasingly specialised and focused, they are also growingdepending on where they are in the sales funnel, to and options are to make it as easy as possible to connectonline as they do watching TV.in scale. We saw a similar phenomenon when cable andbuild brand awareness and understanding, create brand with like-minded users (social media), and to find and be Two thirds of internet users in The Philippines satellite TV channels chipped away at the dominance of thepreference, make sales, and do CRM. found (search).visited internet cafes in 2011. TV networks, but the digital transformation is happening Search remains vital to helping customers find your Social media platforms have been a strong force to 80% of Singapores internet users go online every on steroids, with growth rates and a scale that surpassesbrand and for you to find your audience. With crowd-help bring together fragmented media. Content from every day.television numbers.sourced curation of content, natural search rises site and source is shared both widely and in targeted ways More than 91% of South Koreas e-commerceSo how are marketers reacting to the changes inin importance and complexity, and paid search isvia microblogs. Twitter globally has become a red thread revenue is B2B. online behaviour and the opportunities large scalestill effective for driving "last click" results. Search/communities offer? Heres a snapshot of trends andnavigation properties in the region have 84.7% reach.data, and there is lots more detail in the Yearbook: Despite the rise of social media and user-generated Welcome to the sixth edition of the Asia Digitalrunning throughout the web and, in China, QQ, Pengyou Online advertising spend in Asia Pacific reached US$24.8content, paid, owned and earned media all continue to Marketing Association Yearbook. We are proud of the and Sina Weibo have become major forces. More than 300billion in 2011, making the region second only to theplay important roles in achieving marketing goals.reputation the Yearbook has earned as marketersmillion users post 100 million comments and messagesUS, with US$34.5 billion. Although in this fragmented environment marketers go-to source for facts and insights about the web every day on Sina Weibo. Social networking sites have Every marketing dollar spent online returns US$1.78,must work harder to understand and find their targetand mobile usage in Asia Pacific. You will see ADMA 72.2% reach across the region, and hundreds of millions exceeding the returns of all other marketing mediacustomers, analytics, behavioural targeting and big Yearbook statistics quoted frequently in marketing, of people connect on Facebook, LinkedIn, Cyworld (Korea), including TV, print, out of home and trade (according todata are providing more and more powerful tools for advertising and sales presentations and media. Feel Mixi (Japan), Qzone, Ren Ren, Kaixin (China) and otherNielsen).marketers to reach and engage with internet users infree to use the data, with a credit to the ADMA.localised equivalents. And in search Google and Baidu and By 2015, Asia Pacific is expected to account for a thirdpersonalised ways.This edition is packed with statistics from every Bing and Yahoo! are helping users and marketers to find of all global mobile ad spend, reaching US$6.92 billion.market in the region, as well as data and case studiesthe content and audiences they are seeking online. India, China, Australia and Japan are expected toon broadband, mobile, online advertising, search, Another trend is that internet users are using the webgenerate US$258 billion in commerce sales in 2012e-commerce, social media, demographics, userin increasingly diverse and specific ways. Depending on between them, and mobile commerce is on the risebehaviour and all aspects of the digital eco-system.location, income, age, availability of broadband, use of awith 34% of mobile internet users in China and KoreaMany thanks to all companies that generouslysmartphone and many other factors, one users experiencetransacting via handheld devices.contributed data, and to the Yearbook team: ADMAcan be almost totally different than anothers. From a Mobile app downloads reached 5 billion in 2011,executive director Kay Bayliss, editor Rachel Olivergenerating US$871 million.and designer Garry Tipping.The Yearbook is available free online at David Ketchum is Chairman, Asia Digital Marketingwww.asiadigitalmarketingyearbook.com.Association and President of Bite Communications, Asia Pacific.4 asia pacific digital marketing yearbook asia pacific digital marketing yearbook 5 5. ASIA PACIFIC Asia Pacifics Internet Users By Country CountryInternetPenetration % Of Users Share content Find music28.3737.05 Users Rate (%)Find films/TV shows 35.19 Australia 19,554,832 89.80 81.70 Stay up to date on news/events57.69 China 513,100,00038.40 50.50 Research how to do things 45.02 Hong Kong 4,894,913 68.700.50 Organise my life26.70 India 121,000,00010.20 11.90 Express myself30.98 Indonesia 55,000,000 22.405.40 Take on a different personality 17.91 Japan 101,228,73680.00 10.00 Fill up spare time37.61 Korea, South40,329,660 82.704.00 To get inspired/get ideas 41.05 Malaysia 17,723,000 61.701.70Play games21.24 New Zealand3,625,553 84.50 15.20 Change other peoples opinions15.19 (Source: GlobalWebIndex Wave 6. NB This table is run on the GlobalWebIndex total sample) The Philippines 29,700,000 29.202.90 Singapore3,658,400 77.200.40 Taiwan16,147,000 70.001.60 What Asia Pacific Internet Users Do Online Thailand18,310,000 27.401.80 Activity% of Users Vietnam 30,516,587 33.703.00 Uploaded Photos Online55.92 (Source: Internet World Stats, December 2011) Watched A Video Clip69.38 Uploaded A Video Online 31.92 Asia Pacifics Fastest Broadband CountriesManage Your Social Network Profile51.74 Written Your Own Blog 40.13 Global Rank Country % AboveQoQ YoY Used A Micro blogging Service 37.73 5 Mbps ChangeChange Subscribed To An RSS Feed 14.93 1 South Korea 7937% 10% Used An Aggregator12.75 3 Hong Kong 60 2.7% 13% Used Instant Messenger54.78 5 Japan 57 3.0% -5.8% Made A Phone Call Online/Used VOIP21.31 24 Singapore31-7.2% 67% Asia Pacifics Internet Users 31Taiwan2811% -0.4% Used Webmail70.86 DEMOGR APHICS % Of Internet Users 35New Zealand 2323% 139% Used Online Office Applications 47.82 Gender Edited/Managed Own Website32.27 40 Australia18-2.7% 56% Male58.80Used Internet Banking 66.36 45Thailand1161% 285%The number of internet users in Asia Pacific has now Female41.20Left A Comment On A Story On A Website44.47 53 Malaysia4.623% 248%broken the one billion barrier. The region boasted 1.016 Education 61 China 1.0 78% 184% Written A News Story/Article25.54 Schooling until age 16 2.04Post Comment On Forum/BBS 43.30billion users in 2011. Schooling until age 1814.00 62India 0.646% 21% Purchased A Product Online63.93(Source: Internet World Stats) - The Philippines 0.615% 79% Trade/technical school or college 26.90(Source: Akamai Technologies; High Broadband Connectivity, Fastest Asia Pacific Countries)Reviewed A Product Or Brand Online61.48 University46.60Used A Social Bookmark Service24.02Asia Pacifics internet users now account for 45.9% of the Post graduate 10.30Asked/answered question on Q/A service33.88 Employment StatusBought product/service through group buying website 38.97worlds total internet user base, as of December 2011. Full-time worker61.80(Source: GlobalWebIndex Wave 6. NB This table is run on the GlobalWebIndex total sample)(Source: Internet World Stats) Part-time worker 5.25 USER BEHAVIOUR Freelancer 5.85Despite being home to the most internet users on Earth,Self-employed4.66 The number of Asia Pacifics online gamers is set toAsia Pacifics internet penetration rates still remain low, at Full-time parent 2.36 ONLINE ADVERTISING In education13.18break the one billion mark by 2016. As a result, revenuesonly 26.2%, which is still significantly lower than the global Unemployed 2.28 generated from online gaming are expected to reachaverage of 41%.Other4.57The Asia Pacific region generated US$24.8 billion in online Main Shopper US$30.3 billion in 2016. ad spend in 2011, accounting for 29% of global online ad(Source: Internet World Stats) Main50.76(Source: Ovum) Joint 41.96spend last year. North America led all regions with US$34.5More than three quarters (78%) of Asia Pacifics internetDo not do the shopping 7.28Asia Pacific is the largest region in terms of internet traffic,billion in revenues. For 2012, it is predicted that the onlineusers are under the age of 45. Work Sector(Source: Comscore) Financial Services 4.24and by 2015 it is projected that 42% of the worlds internetad spend in the Asia Pacific region will hit US$31.4 billion. Retail 5.10traffic will originate from it. (Source: GroupM) Professional Services (Law, Accounting, Architect, etc.) 4.80Broadband continues to power its way through the Asia(Source: V2M / Informa) Healthcare/Medicine3.44The Asia Pacific regions share of the global online adPacific region, reaching 212 million subscriptions in 2011.Manufacturing, Engineering, Construction15.80 The amount of time spent online per month by both spend is expected to be 26.2% by 2015, a modest growthForecasts predict that this number will increase to 375Education4.36 Government (excluding Education & Health)3.50genders in the Asia Pacific region are pretty much even from 2010, when it had a 23.9% share of the pie.million in 2016. Police or Armed Forces 0.34(Source: Frost & Sullivan) Agriculture or Mining1.08 these days, with females spending 14.7 hours online and (Source: eMarketer) IT, Internet, Software, Computer Services 12.87males 14.3 hours online. For every marketing dollar spent on online initiatives, theIn 2011, the Asia Pacific region accounted for 52% of theTransport, Logistics, Distribution 4.20(Source: comScore) Travel, Tourism, Leisure Services1.70return in Asia Pacific was $1.78, exceeding the returnsworlds broadband subscriptions.(Source: IHS iSuppli) Advertising marketing, media 1.45By 2015, Asias internet users are expected to be of all other formats including TV, print, out of home, and Other 14.73 Current Position generating 530,000 petabytes between them (they onlytrade.In Q1 2012 alone, Asia Pacific welcomed nearly 7 million Company Owner4.57consumed 67,000 in 2010). Exactly what is a petabyte? (Source: Nielsen) Senior Manager 5.63new broadband subscriptions, most of them originatingOne petabyte is equivalent to one million gigabytes. Mid-level Manager 14.29People trust the opinions of the ones they know over allfrom China.Entry-level Manager 12.39 (Source: V2M/Informa)(Source: ABI Research) Team member 26.42other methods of persuasion. In a survey on trust and Support level6.10Asia Pacifics female internet users devote more than one advertising, nearly all Asia Pacific recipients (94%) saidBy 2017, Asia Pacific broadband subscriptions will be valued Other8.21 Responsibility At Work third (38%) of their digital time to engaging in online they had the most confidence (they "trust completely" orat US$92.3 billion.General management38.47discussions."trust somewhat") in recommendations from people they(Source: ABI Research) (Source: TNS) Direct reports/team 21.30knew. After that they showed the most trust (76% said Recruiting new employees14.38Household broadband connections in the Asia Pacific region Purchasing IT, telecoms/technology PRODUCTS/services for co.20.14Why Asia Pacific Internet Users Go Online this) in others opinions posted online. When it came toare projected to increase by 75% over the next five years. Purchasing all other PRODUCTS/services for co.18.14 Motivation% of Internet Users Who Consider this Very Important trusting brand messages, however, nearly two thirds (63%) Managing budgets15.78(Source: PWC) Advertising and marketing0.78 Research for work50.70 said they had the most confidence in branded websites. Networking for work43.41 Company strategy14.73 Education43.05 Just over two fifths (43%) showed the same level ofIn terms of size, Asia Pacifics female internet users are still None of these2.97 Stay in touch with friends 55.52 confidence in ads served in search engine results, online Decision Makerin the minority - but only just - accounting for 43.6% ofDecision maker20.26 Update my friends with my life 28.43 video ads (42%), while just under two fifths of them (39%) Meet new people25.40the web population, compared to 46.4% of males.Senior decision maker5.78 Promote something23.87 placed the most trust in online banner ads.(Source: comScore) Other 51.56(Source: Nielsen) (Source: GlobalWebIndex Wave 6. NB This table is run on the GlobalWebIndex total sample) Entertainment39.49 Research products to buy 52.00 Share my opinion 27.676 asia pacific digital marketing yearbook asia pacific digital marketing yearbook 7 6. Mobile advertising generated US$2.01 billion from Japan, Asia Pacifics Top CategoriesChina and India alone in 2011. This amount is projected to Categories% Reach Portals 89.8reach US$3.94 billion in 2015. Search/Navigation 84.7(Source: eMarketer) Entertainment 83.8 Directories/Resources 72.3As of the end of February 2012, Asia Pacific mobile usersSocial Networking 72.2 News/Information68.5were generating 122.87 billion mobile ad impressions onRetail68.4a quarterly basis on the InMobi Network, representing aGames61.2 Community 59.1growth rate of 25% over a 3-month period.(Source: InMobi) Technology56.0 (Source: comScore Media Matrix, March 2012; Total Audience)Asia Pacifics Top 20 SitesAsia Pacifics Trust In Media ChannelsSite Total Unique Visitors (000)% Reach Channel% Who Trust % Who Trust% Who DoGoogle Sites 340,56156.4 CompletelySomewhatNot TrustTENCENT 261,09743.2 Recommendations from friends and family5342 2Baidu256,62442.5 Expert review on websites2860 9Yahoo! Sites 235,89639.1 Product labels on packaging2662 9Sohu 230,15838.1 Independent reviews in publications2367 7Microsoft Sites229,61038.0 Consumer review on websites2267 9Alibaba188,03831.1 Manufacturers/brands websites196711SINA Corporation 165,32027.4 Consumer opinion in blogs196810FACEBOOK 155,08125.7 Products/brands that appear in movies Youku115,66819.2 or within TV programmes186514NetEase114,59319.0 TV ads 166714Wikimedia Foundation Sites 110,90918.4 Consumer opinion on message boards 156615Amazon Sites 109,05118.1 Consumer opinion in chat rooms 146318CBS Interactive101,14416.8 Newspaper ads146716Tudou Sites97,327 16.1 Magazine ads 146715Apple 93,37015.5 Email newsletters146516Xunlei Networking 89,49614.8 Ads at the cinema before the movie starts136418NHN Corporation 75,89312.6 Ads on posters, buses/bus shelters 126718Qihoo Sites 72,81712.1 Recommendations from other consumers Oak Pacific Interactive Sites 71,37111.8(Source: comScore Media Matrix, March 2012; Total Audience) who you do not personally know 116122C Ads that appear on search engines116124 Radio ads 116222MAsia Pacifics Top Entertainment Sites Banner ads on websites96126Site Total Unique Visitors (000)% ReachAds that have been sent to you by email 95532YEntertainment505,90083.8 Popup or pop-under web ads75039YOUTUBE147,35024.4 Ads via mobile SMS74545 CMYouku 115,66819.2 Ads in virtual worlds 73846MYCBS Interactive101,14416.8 Ads in video games63948Tudou Sites97,327 16.1 (Source: TNS; QC1; Base - All Respondents - Asia)CYSOHU.com TV 93,23815.4XUNLEI83,22013.8CMYQQ.COM Video 77,400 12.8iTunes Software (App) 71,19611.8QQ.COM Music68,74011.4 E-COMMERCE KPPLive 65,31810.8(Source: comScore Media Matrix, March 2012; Total Audience) Before making an online purchase, 60% of Asia PacificAsia Pacifics Top Gaming Sitesconsumers will turn to online product reviews first. TheSite Total Unique Visitors (000)% ReachVietnamese turn to online product reviews the most (81%),Games369,50161.2QQ.COM Games91,99215.2 followed by the Chinese (77%), and then Thais (69%). (Source: Nielsen)QQ.COM Mini Game44,770 7.4Xiamen Youjia Network 26,821 4.4PCGAMES.COM.CN25,004 4.1 India and China will be leading Asia Pacifics e-commerce17173 25,003 4.1KUAIWAN 20,817 3.4 growth over the next few years, with them both expectingQQ.COM Game VIP 20,495 3.4 to return the highest CAGRs of 57% and 25% respectivelyQQ937 18,910 3.1DUOWAN 17,0162.8 between 2012 and 2016. By comparison, Japan, SouthSDO 16,179 2.7 Korea and Australia are expected to grow at CAGRs of(Source: comScore Media Matrix, March 2012; Total Audience) between 11% to 12% over the same period. (Source: Forrester)Asia Pacifics Top Retail SitesSite Total Unique Visitors (000)% ReachFour of the Asia Pacific regions e-commerce powerhousesRetail 412,76868.4Alibaba Corporation188,03831.1 - India, Australia, Japan and China - are expected toAmazon Sites 109,05118.1 generate more than US$258 billion in e-commerce salesPAIPAI69,86611.6360BUY56,624 9.4 between them in 2012. By 2016, China will have exceededApple Worldwide Sites 51,434 8.5 that number alone, generating US$356.1 billion inRakuten 44,037 7.3 e-commerce sales. Together, all four are expected to drawDANGDANG32,919 5.5Yahoo! Shopping 30,834 5.1 in US$497.9 billion by then. (Source: Forrester)Kakaku25,541 4.2VANCL 20,866 3.5(Source: comScore Media Matrix, March 2012; Total Audience) The Asia Pacific online travel market was expected to generate US$51.6 billion in revenues in 2011, growing 30% to 40% in the coming year. Asia Pacific is expected to account for 20% of the global online travel market in 2012. (Source: New Media Trend Watch)8 asia pacific digital marketing yearbookasia pacific digital marketing yearbook 9 7. Mobile commerce is gaining traction in the Asia Pacific By 2015, Asia Pacific is expected to account for 33.6% ofI would welcome receiving personalised mobile phone ads whenBy 2014, there are expected to be as many as 853.7 millionIm within a few steps of the promoted product or service6532 region. Interest in mobile shopping is becoming greater global mobile ad spend, representing revenues of US$6.92 I would welcome receiving personalised mobile social networking users in the entire region, with China with 34% of mobile internet users in China and Southbillion. phone ads based on my past purchases 5932 contributing 414.5 million of them and India contributingI would gladly accept mobile phone adsKorea transacting via their handheld device.(Source: Gartner / Smaato)129.3 million. (Source: TNS Digital Life)if it meant lower mobile phone usage fees7861(Source: eMarketer)If received $10 gift card on mobile phone from a store where I do not Just over two fifths all Asia Pacific recipients (42%) say usually shop, would be likely to... For those who doubt the potential of mobile commerce, they have the most confidence in display ads (video or Go to the store that issued the gift card and apply Social networking penetration rates in Asia Pacific stand at forecasts predict that the transaction value for payments banner) on mobile devices, while 35% place the same levelits full $10 value to a purchase 787559.8%, less than the global average of 79.9%.Use mobile phone to exchange the $10 gift cardbeing settled over a mobile device will reach US$267 billionof trust in SMS ads via mobile phones. for $7 credited to your digital wallet or bank account 7664(Source: Comscore) in 2016.(Source: Nielsen)Use your mobile phone to exchange the $10 gift card for a $7 (Source: IW Market Research)reduction in your mobile phone bill or extra minutes6866 On average, the typical social network visitor from the Asia Asia Pacifics Mobile Internet UsersUse mobile phone to exchange the $10 gift card for a $7 Pacific region spent 3.3 hours on the activity (if they aregift card from a store you do shop at frequently 7063 What Asia Pacific Internet Users Buy Online % Of Mobile Users Who Access Internet SitesNot use the gift card1918 female) and 2.7 hours (if they are male) in the month of Age Purchase % of Users 25 to 34 46.64(Source: Accenture / Lightspeed Research February 2011; Tech Forwards: Must own at least 4networked devices and use at least 4 internet services; *China, India, Japan, South Korea)October 2011. Desktop computer6.28(Source: Comscore) 35 to 44 41.72 Portable media player e.g. iPod 4.46 45 to 54 32.58 Mobile phone 16.01Asias Mobile Usages vs US & Europe Flat screen TV4.28 55 to 64 30.78 % Asia* % US & EuropeAsia Pacifics female internet users devote more than Job Title Games console 3.47 Top Management46.39 Have Used Mobile Phone To...one third (38%) of their digital time engaging in online DVD player2.90 Satellite/cable TV3.49 Non Top Management46.65 Check your bank account balance 6233discussions. Monthly Household IncomeMake a purchase at a store4111(Source: TNS) Broadband/hi-speed Internet 9.97 US$