d’marketing lect. justin kisieliauskas. about the subject
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D’MARKETING
lect. Justin Kisieliauskas
Main Topic’s Intro the digital eBusiness and eStrategy eMarketing dCostumers and dMarkets dCommodities and dPrices dComunication tools Social media and viral marketing SEO, CRM and other stuff
How we will deal with that?5-10 min. up to date discussion
50-70 min. discussion on the main topic45 min. seminars
evaluation?• colloquium 25 proc. • ePhenomena – what business should learn
from internet folklore 10 proc. • eProject 15 proc. • Exam 50 proc.
Seminars?
II PART
Presentations of ePhenomena
III PART
Presentations of eProject
I PART case analyses/movie reviews etc (your first task will be given today!)
INFO@ FB group dMARKETING 2015@ tiny.cc/mrjk > dMARKETINGContact me @FB/FC/Moodle
literature• Strauss, J., Frost, R. E-Marketing• Jones, T., et al, Internet Marketing • “google it” by Google
Go home, but first…