dml15 - sharpspring
TRANSCRIPT
The Business Case for Marketing AutomationFor Professional Services Firms
Marketing Automation Case StudyThe Bringing Together of Sales and Marketing in Professional Services Marketing
PRE Marketing Automation
1 New Client
10 Face-Face Meetings
100 Contacts Made
3 Months
1,000 Cold Approaches
POST Marketing Automation
2 New Clients
5 Face-Face Meetings
10 Contacts Made
1 Month
20 Hot Approaches
Benefits
Value AddSupplier to
Partner
VisibilityMakes what you do
more visible and valuable
Long TailProject to retainer
based model
StickinessClients become
‘wed’ to the platform
ValueDecreases churn
and increases lifetime value of
clients
In SummaryMarketing Automation.